I have over 9 years of diverse experience in the RETAIL and FMCG sector which covers Sales, Administration, Warehousing, Key Accounts Management, Sales operations and Logistics. I consider my self of those lucky one's who have the opportunity to have diverse experience which is necessary for individual striving for a higher position.


Seeking a management position in a dynamic organization offering chances of development on career growth.

Work History

Work History
Apr 2009 - Present

Regional Manager Distribution (North)

Fedglobe (Pvt.) Ltd.

·Responsible of monitoring the quality, cost and efficiency of the movement and storage of goods.

·Strong coordination with sales division for continuous improvement.

·Coordinating and controlling the order cycle and associated information systems.

·Experience of Oracle based software “SLASH” for inventory management purpose.

·Analyzing data to monitor performance and plan improvements and demand.

·Allocating and managing staff resources according to changing needs.

·Liaising and negotiating with customers and suppliers.

·Developing business by analyzing logistical problems and producing new solutions.

·Developed and implemented logistics/planning processes in support of business unit’s initiative to transition to a “make-to-demand” environment away from a “make-to-inventory” environment.

·Create a network for receiving defective and excess products back from customers and supporting customers who have problems with delivered products.

·Implementing health and safety procedures.

·Managing staff training issues.

·Motivating other members of the team.

·project management

·Setting objectives.

Sep 2007 - Dec 2008

Key Accounts Manager

Fedglobe (Pvt.) Ltd.

·Responsible for all matters relating CSD, USC retail chains all over Pakistan.

·Responsible for plan and successfully implement the system for Order taking, sales promotions and recovery of Payment.

·Hired and managed sales team.

·Responsible for increase the sales by 500 percent in six months time period.

·Negotiate Business Development Agreement with the institution & ensure proper return on investment for company’s brands.

·Maximize return on investment on trade promotions & visibility agreement with trade.

·Establish excellent relations with the KA customers’ management team through direct contact and regular trade visit

·Ensure proper inventory levels in key accounts by brand specifically fast moving stock to the institutions.

·Closing co-ordination with marketing team to improve sales.

·Monitors and recovers old payments as well as new payments.

Nov 2006 - Jul 2007

Zonal Manager

Fedglobe (pvt) Ltd

·Up ward supply chain planning and coordination. 

·Demand forecasting and management, Sales and Operational Planning process

·Managing north region warehouse operations includes execution of stock, freight, BDO and cross docking where necessary.

·Responsible for successful execution of orders all sites.

·Department staffing i.e., recruitment, selection, orientation, retention, training, personal and professional development, promotion, discipline, and performance evaluations, and dismissals.

·Reduced inventory and lower order-processing costs.

·Take cost effective measures to enhance profitability.

·Conducting weekly meeting on various issues regarding Sales administration, operation and co ordination.

·Distributor Problem handling.

Feb 2003 - Oct 2006

Branch Manager


·Successfully managing renowned store and increased sales by 237 % through quality, exceptional service, and family values.

·Supervised and motivated staff.

·Prepare and trained all reporting staff for upcoming events and group audits.

·Continuing strong relationship and coordination with the zonal head for the better services of the consumers.

·Customer services and confidence building measures.

·Effective evaluation of reward and punishment, Processing of performance appraisal of every employee.

·Liaise with departmental retained hospitals and submit names of staff/dependents.

·Ensure stores equipments/assets are functional at all times.

·Developing business relationship with new clients as well as with existing clients.

·Launch of a new product named HIRE PURCHASE scheme of cars, motorbikes & other household items.

·Resolution of any problems, which occur at any stage.

·Responsible for data verification on fortnightly basis for the head office.

·Designed all the process flow from providing information from the time of handling cars and other items to the end user.
Mar 2002 - Jan 2003

Manager Warehouse & Logistics


·Strategic Planning & Process Improvement.

·Multi-site Operations Management.

·Inventory Planning & Optimization.

·Purchasing & Materials Management.

·Manage the operation of the warehouse and directs the work of the warehouse staff.

·Expedite the receipt of critical delayed orders and monitor material deliveries in accordance with schedules.

·Performed and checked material take-offs.

Jan 2000 - Mar 2002

Asst. Manager Procurement


·Prepare correspondence, documents and invoices including material for payment tofirms Postbill andinvoices for members of national/ multinational firms.

·Correspond with firms prepare demand and deliver to requisite firms.

·Bid Evaluations.

·A reviewed and suggested change for PO’s and Contracts.

·Incorporated new procedures to handle Contracts and Purchase Orders.

·Identification and implementation of the entire new vendor Information and Updates.

·Reviewed material list for conformance to company standards.

·Schedules and related issues.

·Supervised and coordinated activities of employees engaged in tracing errors and correcting billing records.

·Conferred with subordinated to resolve procedural problems.

·Conferred with Collection Department to trace payments on bills under investigation.


2005 - 2006


Preston University




MS Office

• Extensive customer liaison experience

Communication skill





Train The Trainer


Business Skills


• Developing Managerial Competencies