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Skills

Digital Strategy
Copywriting/Content
Website Management
Social Media Marketing
eDM's
Adobe Photoshop
SEO

Education

Aug 2014

Effective Search Engine Marketing

Sydney University

Completed a Effective Search Engine Marketing short course at the Centre for Continuing Education

Jun 2014

Social Media Marketing

Sydney University

Completed a Social Media Marketing short course at the Centre for Continuing Education.

Jan 2010Apr 2013

Bachelor of Business

Bond University

Major: Marketing Communications

Minor: International Business

Awards: Collegiate Scholarship

Jan 1997Nov 2009

High School Certificate

The Scots College

Work experience

Jan 2014Present

Marketing Coordinator

B&G/Preacta Recruitment

Responsibilities 

  • Coordinate all internal marketing functions, both traditional and digital, across two Recruitment agencies.
  • Development and expansion of Digital/Social Media strategy: LinkedIn, Facebook, Twitter, Google+ and company websites; including content management, page management, web analytics, social media advertising, and both platform specific as well as cross-platform strategy development.
  • Create, write and edit industry specific eDM's sent out to professional database of 300 industry clients.
  • Management of, and copywriting for online content as well as deploying emails, including image management and database segmentation.
  • Coordinate and execute the complete end-to-end management of events and sponsorships; such as the Australian Gaming Expo & the EGR Awards.  
  • Create and present quarterly marketing presentations to the board and other various stakeholders. 
  • Systems Used: Wordpress (CMS), Netvibes (Social Media Monitoring), MailChimp (eDM), Jobadder (CRM), Google Analytics, Facebook Analytics, Adobe Photoshop, Microsoft Office, TweetDeck.

Key Achievements

  •  Increased monthly website visits by 66%
  •  Increased total Social Media following across all platforms by 527% with social Media marketing,  with 98% of acquisitions occurring organically (non-paid). 
  •  Open rate on Wagering Outlook eDM 36.3% above industry average
Nov 2012Dec 2013

Marketing Manager/Assistant Events Coordinator

Double Bay Chamber of Commerce
  • Worked across all aspects of the Chamber's day-to-day business functions, directly assisting and reporting to the GM
  • Assisted in the development of the Chamber's website as well as establishing and managing their online presence on Social Media. 
  • Created and published monthly "Chamber Chatter" eDM's sent out to a database of over 500 local business owners and residents.
  • Conducted primary and secondary research of target markets in order to devise initial marketing strategy for newly reformed Chamber of Commerce. 
  • Heavily involved in the end-to-end planning and coordination of Chamber of Commerce events. Including the Double Bay Street Festival, Sydney's largest of it's kind with over 50,000 attendees. 
Mar 2012Jul 2012

Research Analyst

Helmsec Global Capital
  • Conducted primary and secondary research on small to medium sized resource companies globally, as well as international markets.
  • Write, edit and publish research reports and eDM's for client database.
  • Attended a number of client meetings with various public and private company executives. 
  • Participated in rotations through operations, research and trading gaining experience across multiple disciplines. 
May 2011Jul 2011

Marketing Intern

Channel 9 Entertainment Co
  • Overviewed the key marketing functions of the Channel 9 marketing division, working within their goal-orientated team environment.
  • Was given greater autonomy in role, given responsibility over small areas of Channel 9's social media pages.
Jan 2011May 2011

Marketing Intern

Visual Jazz Creative Agency
  • Copywriting and managing content for multiple blogs for clients marketing campaign.
  • Assisted in the development and presentation of creative briefs and marketing plans.

References

More available on request.

Cara Inia

General Manager- Chamber of Commerce

Certifications

Bronze Medallion

Surf Life Saving Australia

Bronze Duke of Edinburgh

The Duke of Edinburg's International Awards