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An innovative customer-driven strategy and business development executive who has built a career around developing more effective and efficient sales and marketing operations by building strategy around deep consumer insights in both B2B and B2C in order to maximize market share both nationally and locally. An enthusiastic and goal driven professional, with excellent interpersonal skills, who has worked in three different industries: media, retail and consumer packaged goods and possess highly transferable skills sets in discerning key market trends, articulating key implications, developing/ executing action plans and meeting ROI goals.

Work experience


Director Online Business Strategy

Cox Newspapers
Directs online business strategy and innovation for a $1.3 billion subsidiary of Cox Enterprises, the 15th largest private company and one of the top ten media holding companies in the United States. Led a team of marketing professionals that developed and implemented strategies to transform the newspaper business model from print to online.

Senior Marketing Manager

Directed a three person team of marketing professionals dedicated to expanding audience and revenue market share for the largest local news and information provider in the Phoenix market and a $400+ million subsidiary of the largest newspaper holding company in the United States.

Marketing Manager

Developed business plans and marketing strategies for Young Adults, New Movers and Baby Boomer consumer segments. Extensive collaboration with other functional departments to drive changes in product mix, marketing plans and account management.

Owner & Principal

Rayco Service Centers

Along with two business partners, built an 8 store chain of automotive aftermarket repair centers throughout the Phoenix area that led to company wide sales of $5 million annually and employed 55 technicians, managers and service personnel. The chain won “Best of Phoenix” four years running for outstanding service operations and became an AAA approved facility and a GM/AC Delco blue ribbon authorized service center


Senior Brand Manager

Del Monte Foods
Led a three person marketing team that conceptualized, developed and tested a 28 item line of frozen main meal entrees targeted to compete against Stouffers and Swanson in the $3 billion frozen entrée market.

Assistant Brand Manager

RJ Reynolds
Led a three person team with $150 million in P & L responsibility across 125 item line of frozen entrees in four product categories. Improved market share of 28 item line of frozen Mexican entrees from 15% to 20% resulting in increased sales of $5 million by successfully introducing 8 new items in less than 2 years.





Bachelor of Science Business Adminstration

Drake University