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Harleen Bedi

Product manager looking for new opportunities to leverage 2+ years of experience in ecommerce segment

Work experience

Oct 2015Nov 2015

Product Manager


Product Lead for development of Internal products to enhance productivity of Riders, Managers and Marketing, Operations, Audit teams for B2B enterprise

Successfully launched modules and set-up processes for

- Automated Rider Payment release

- Launched multiple Dashboards to seamlessly connect Riders, Cluster Managers and Marketing/Ops Heads to carry out daily operations

- Rider & Seller Auditing system 

- Attendance & Payroll System

- Rider Grievances System

Overall, the tools developed helped decrease operations workload by 25%. Rider and seller management systems helped bring transparency in communication and tracking progress for Marketing and Business Teams.

Dec 2013Oct 2015

Associate Product Manager


Worked on various ecommerce modules from website experience, email marketing,  customer satisfaction (NPS), merchandising (flash-sales, cross-selling, up-selling), Loyalty program, warehouse and logistics (cancellation, RTO, order tracking, process improvements)

Key Accomplishments

Product owner for new website launch for (a food-delivery experiment by HealthKart)                - Launched MVP                                                                                                                                                          - Set-up processes for cataloging, vendor management, order processing & customer communication       - Coordinated with cross-functional teams for Design, Branding, Marketing, user-experience, CS, Logistics ­

Successfully launched,

- Protein Suggester - A personalised recommendation tool to suggest protein supplements based on goals and body types of the user (Conversion rate of 3%)

- Personalisation engine for user segmentation for marketing initiatives for email and website (Segmentation helped increase conversion from emails by 20%)

- Menu restructuring - Enhanced conversion of new users using HealthKart menu by 0.2% by Menu restructuring

- Website enhancements - Used A/B testing to launch new product page with 0.1% increase in conversion (launched offers section)

- Used NPS feedback to make website changes like better order tracking, email communications, offers/promotion communication, sorting and filtering on listing, etc to increase NPS rating by 1.5%

Jun 2013Nov 2013

Graduate Engineer Trainee


Product manager for 3rd party VAS products

- Handled biggest account of organisation with Airtel i.e. mHealth

- Successfully initiated new product launch with another telecom operator i.e. Aircel for mhealth

- Key responsibility included handling end-to-end m-VAS products (New Launch integrations, Content management, Revenue enhancement by negotiating promotional channels, Product lifecycle management)

Key Skills & Competencies

New Product Development

From product/feature ideation, conceptualisation, market analysis, product roadmapping, development, launching to planning go-to market strategy

Data Analysis, Reporting & Tracking

Creating user segments, analysing user behaviour, defining & tracking key success metrics for products/features using MySQL, Excel, Google Analytics


Generating user flows, site maps and functional wireframes on Axure, Justinmind, Balsamiq, Mockups, Invision

Product Documentation

Creating detailed PRDs, BRDs and Training Modules for cross-functional team coordination

Project Management

Handling resources & managing phased product releases using Asana, JIRA, Slack, Worklife


Jul 2009May 2013

B.Tech (ECE)

MDU, Harayana

ITM University, Gurgaon - 70.25%

Personal Details