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Summary

I'm an experienced financial writer with a passion for storytelling. I have over 10 years of global experience in business and financial journalism and understand how companies can influence consumer behavior through modern storytelling techniques. I've worked with communication teams to craft messages targeting external and internal stakeholders, investors, and general consumers. I graduated with a Master of Science from Columbia University's Graduate School of Journalism in New York, specializing in business journalism.
Specialties: Communications, media relations, content marketing, digital marketing.

Work History

July 2015Present

Content Marketing & Communications

Contract Roles

I help companies and organizations to transition into digital. I work with digital marketing teams to generate content that align with their business goals and lead generation requirements. In this role, I've worked with medium-to-large companies across many industries such as financial services, clean technologies, and investment- focused  websites.

  • Strategic Marketing, Ontario Investment Office: Developing fresh content for  the Clean Technology section of the investinontario.com  website to highlight the success stories of small businesses, entrepreneurs, and Ontario's competitive advantage.
  • Lombardi Publishing Corp., Toronto: Helped build content for two new websites, incomeinvestors.com and lombardiletter.com for investors in dividend-paying companies . Traffic on incomeinvestors.com rose to about 40,000 hits monthly  during the four-month assignment. 
  • Royal Bank of Canada, Wealth Management, Toronto:  Created fresh and compelling content for the division's new website, focusing on issues that matter to high-net-worth clients. Worked with the digital marketing team to produce blogs, marketing copy and videos for the new global website.
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 20062014

Business Journalist, Toronto-Dubai-Islamabad

Bloomberg

Bloomberg is a global, real-time financial data & news service that provides definitive coverage of companies, markets, industries, economies and governments.

In various international roles within Bloomberg, reported on companies, market movements, investment opportunities, and geopolitics. Produced powerful analytical blogs and news reports, targeting readership in various jurisdictions .

  • Led and developed Bloomberg’s news coverage of fixed-income markets in the Gulf region for a new team launched in 2008. Quickly established trust and relationship with bankers, traders, and businessmen who trusted Bloomberg for publishing their stories on corporate finance from the region.
  • Led the coverage within the Middle East region to produce content for a daily Islamic Finance Column as part of global efforts to increase Bloomberg’s footprint in the Middle East region.
  • Gained extensive experience on crisis communications strategies while working with media managers, PR executives at Dubai’s top companies transitioning through debt restructurings after the sub-prime meltdown.
  • Worked with editors and reporters in Asia, Middle East, Europe and North America to produce breaking stories, profiles and features, adhering to strict editorial policy. Reported to managers sitting in overseas headquarters, maintained unquestionable reputation, credibility, and self-accountability.   
  • Independently reported and produced daily columns and features on Canadian foreign exchange and government bonds, meeting tight deadlines and producing real-time stories.
  • Set up Bloomberg’s Islamabad Bureau in a highly challenging and competitive environment, building relationships with the nation’s ministers, politicians, and top executives. Managed a team of two reporters.

Mar 2005May 2006

Editor, Toronto

The Globe and Mail

Canada’s largest-circulation newspaper

  • Edited the Globeinvestor Gold website (http://gold.globeinvestor.com), which includes access to financial databases, a portfolio tracker, news alerts, in addition to advice and insight from experts.
  • Reported on Canadian energy, retail and mining companies as a member of the largest business news room in Toronto.

 

Dec 2003Feb 2005

Correspondent, Islamabad

Dow Jones Newswires

A leader in news and business information world-wide

(Responsible for Pakistan’s coverage)

  • Set up Dow Jones Islamabad Bureau, developed contacts and beat established rivals on timing and quality. Worked closely with the South Asian news team to produce regional stories and wrote analytical pieces for the company’s flagship publication, Wall Street Journal.

Education

20002001

Master of Science in Financial Journalism, New York

Columbia University - Graduate School of Journalism
  • Won World Bank Scholarship to study at Columbia business and journalism schools as a Knight-Bagehot Fellow. Courses included: Corporate Finance, Financial Accounting, Managerial Economics, Capital Markets, Emerging Financial Markets, Economics of Strategic Behavior and Financial Statement Analysis.
  • Fellowship activities included special seminars and dinners with corporate leaders and business experts such as Paul Volcker andWarren Buffet. 
20152016

Certificate, Digital Marketing Management

University of Toronto

The certificate coverered the broad foundations of Digital Marketing Management, the specialist disciplines of Search Engine Marketing and Social Media Marketing.