Digital Content Marketing
I help companies and organizations to transition into digital. I work with digital marketing teams to generate content that align with their business goals and lead generation requirements. In this role, I've worked with medium-to-large companies across many industries such as financial services, clean technologies, and investment- focused websites.
- Lombardi Publishing Corp., Toronto: Helped build content for two new websites, incomeinvestors.com and lombardiletter.com. Traffic on incomeinvestors.com rose to about 40,000 hits weekly during the four-month assignment.
- Royal Bank of Canada, Wealth Management, Toronto: Created fresh and compelling content for the division's new website, focusing on issues that matter to high-net-worth clients. Worked with project managers, content owners to produce blogs, marketing copy and videos for the new global website.
- Strategic Marketing, Ontario Investment Office: Developing fresh content for the Clean Technology section of the investontario website to highlight success stories and Ontario's competitive advantage.