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Harikrishnan Ramadass

Salesforce Marketing Cloud Consultant at TATA Consultancy Services

Summary

Hari is a Salesforce Certified Admin, Marketing Cloud Email Specialist and Pardot Specialist who has extensive experience in consulting, configuration,  implementation and training. He has more than 6+ years of experience in product research and CRM consulting in the insurance space and has directly served three major insurance companies in the U.S. 

Work History

Jan 2013Present

IT Analyst

Tata Consultancy Services
  • Managing a CRM for over 4,000 users for a major insurance firm based out of Newport, NJ
  • Using the agile process, SCRUM methodologies and TFS to track all sprint activities and complete stories and tasks
  • Training all new & existing Salesforce users as well as created detailed documentation on best practices to follow
  • Leading the Marketing department's use of the Marketing Cloud (exacttarget) for email automation and partnering with cross-functional teams to enhance lifecycle email programs 
  • Providing Salesforce Marketing Cloud (exacttarget) consulting for various insurance vendors and has a broad client exposure
  • Knowledgeable of SF Marketing Cloud (exacttarget) tools such as Email Studio, Mobile Studio, Social Studio, Automation studio and Journey Builder as well as A/B testing and  HTML/CSS
  • Using tools like Google Analytics to analyze campaign performance and user behavior
  • Implemented email marketing and push notifications campaigns to maximize customer satisfaction and lifetime value
  • Oversee the execution of email marketing initiatives, including briefing, creative review, QA, segmentation & deployment
  • Supporting marketing management with the development and execution of promotions and campaigns that drive scalable revenue on email channels
  • Performed product demos integrating sales cloud with marketing cloud to key decision makers and executive board members
  • Attended Salesforce NY World Tour conferences and Marketing Cloud (exacttarget)  implementation workshop to understand benchmarked state-of-the art best practices
  • Worked on a $100,000 Salesforce Marketing Cloud Implementation proposal for a leading LTC insurer in Virginia, USA
  • Worked on a $2 Million full-scale Salesforce Marketing Cloud Implementation proposal for a leading insurer in Los Angeles, USA
20102012

Systems Engineer

Tata Consultancy Services
  • Worked on several projects worth from $10,000 to $28,000 in migrating legacy systems to Salesforce Sales cloud  platform for a property insurance client in USA
  • Developed market research recommendations and analysis reports on developing a new line of business worth $2 million for a major insurance client serving the military of the United States of America
  • Worked on several projects in migrating legacy databases to SQL database
  • Co-ordinated skill based trainings for Learning & Development Group (L&D) 

Education

Skills

Marketing Cloud Consulting
Salesforce administration
Google analytics
MS Office
HTML/CSS
SQL

Certifications

2016

Salesforce Certified Marketing Cloud Email Specialist

Salesforce.com
2016

Salesforce Certified Pardot Specialist

Salesforce.com
2015

Salesforce.com Certified Administrator

Salesforce.com
2015

Certified Scrum Master

Scrum Alliance
2013

Certificate of Lean Six Sigma Proficiency

Tata Consultancy Services

Achievements

  • TATA Business Leadership Awards - Regional Rounds - March 2014
    • Regional Round Participant | Case study on Driving Business Growth through Increase in Customer Centricity
  • TATA Business Leadership Awards - Regional Rounds - March 2013 
    • Regional Round Participant | Case study on Synergizing business opportunities by expanding horizons in Africa 
  • REAP2 - Special Prize
    • Formulated a unique retail marketing idea on omni-channel marketing
  • SPARK3 - Finals
    • Won an idea generation contest to develop insurance framework for autonomous cars (TESLA/Google)
  • TCS On the Spot Award (Thrice)
    • For organizing and delivering a corporate social responsibility initiative
    • For effectively managing a senior management client visit to TCS 
    • For successfully managing a business contract with Zurich Financial Services

Languages

English, Malayalam, Hindi, Tamil