Download PDF


To reshape the business world by bringing our spirits alive.

I am currently in the process of relocating to New York to support family needs.

I seek a full time position with an organization that believes it's human capital is it's greatest asset.

I desire to leverage my skills to ignite a leadership team to take their organization to the next level of ethical business practices by building and strengthening their brand values and their human capital.


• Citi Mentors ‘01, ‘02, ‘03, ‘04 - Mentor and Mentee, Launch Team

• AIGA/Jacksonville Chapter       President ‘98-‘00,  - Increased membership by 18% over 2 seasons       Current Advisory Board       Co-Chair, Student Mentorship, Discover Design

• First Coast Coaches Association          President ‘07-‘08 • Vice President ‘08-‘09

• Big Fun Foundation          Member - Board of Directors ‘05 - present

• Woman’s Small Business Center • Marketing Matters Mentor Program           Mentor ‘07- ‘09 - Sponsor ‘08, 09


Highly creative and charismatic leader, with 20+ years of success coaching and developing individuals and teams. Accomplished in strategic business development, innovation, brand development and interdisciplinary design. Fuels collaborative inquiry by leveraging design and coaching principles.


Lauren Accurso

“Florence is incredibly gifted! She discovers gifts that you didn't even realize were within you and harnesses her creative energy and skill to birth an amazing brand that is unique and marketable! She is an amazing conceptual thinker who recieves the highest of recommendations!” April 3, 2008

Jeff Harrington

“Florence has helped our business focus on the things we need to do to grow, become more profitable and improve our corporate culture. She has also helped me devote more time to family and personal pursuits. These things would have eventually happened, but with her guidance the timeline was cut from years to months. Inconsequentially, I’ve began to use many of Florence’s coaching techniques on my own clients. They work like magic. If you are considering a Business or Personal Coach, you really need to give Florence a try. Her energy and insight are endless.” June 18, 2007

Jim Pieretti

“Florence is a dynamic leader and conceptual thinker. She excels at motivating and coaching her staff and business partners and works to help people achieve their best. She develops creative solutions to business and marketing challenges. Florence has a vibrant, contagious personality and is an engaging presenter and speaker.” February 4, 2008

Lee Weiskott

“I found working with Florence a very rewarding experience. She consistently demonstrated leadership in her strategic vision and creativity, and created an inclusive environment. Florence enabled me and the teams she lead and worked with to achieve significant results by identifying key strengths of individuals and encouraging them to go beyond and not be limited by explicit or implied boundaries. It was exciting to work with someone who talked about “thinking out of the box” and then did it.” November 26, 2008

Scott Silverman

“Florence is like one of those maverick executives you read about in a best-selling biz book but are all too rare in our real everyday lives. She excels at excellence itself -- helping people actualize upon their potential by leveraging our strengths and preferred unique working styles into greater understanding and superior results. A genuine asset to almost any company. Plus, she gets me. So that's nice.” January 30, 2008

Interactive Workkshop Experience

In Print

Work experience

Aug 2006Present


Gathering Coaching Consultancy

Gathering is a coaching consultancy focused on supporting organizations to align their Brand and core values.  We design and moderate interactive sessions that fascilitate the integration of core values throughout the organization.

Services include: Coaching • Team Off-site Design & Facilitation • Brand Development • Values Development

Clients Include: Jacksonville Public Library • Quality Sign Company • Axis Design • Creature • Goutier Design

Nov 1999Aug 2005

Senior Vice President • Director of User Experience and E-business Development

Managed all Citi cards web properties, inclusive of over 100 partner branded sites including strategic development and execution  •  Managed 120+ cross functional team & agency relationships. 

Partners Included: Home Depot • Sears • Shell • JJill •Lands End • American Express...   

Milestones: Site redesign, achieved #1 Credit Card web site, in Gomez ranking two years running  •  Increased Customer satisfaction by 8%  • Designed and launched Employee Engagement training workshops increasing employee satisfaction by18% YOY. • Achieved highest Employee Engagement scores within business unit. • Co-created and launched employee recognition program accross business units.

Jun 1996Nov 1999

Associate Vice President/Creative Services • Creative Director

Citibank, NA Cards, formerly AT&T Universal Card Services,

Development of creative strategy for advertising, direct response, plastics and statements. Competitive analysis through out customer communication stream, product development, managing to strategic and financial goals. • Brand stewardship for AT&T & Citibank. • Managed and developed 35+ design team. • Caples Award winning team.

Milestones: Launched the record breaking AT&T Universal Business Card  •  Reduced fulfillment costs by 6% across all portfolios.  • Led integration of AT&T & Citicorp best brading practices across multple customer facing channels •  Designed and launched creativity workshops to support innovation funnel.

Dec 1994Jun 1995

Creative Director

Keating Advertising

Conceptualization and design of direct mail packages, corporate collateral print advertising and new business pitches. • Managed 15+ design team

Clients included: Anasazi Software • Emirates Airlines • Grande Collection of Hotels • The Moroccan Tourist Board

  Milestones: Developed project tracking system to reduce cycle time by 20% 

Oct 1992Dec 1994

Senior Art Director

Clients included: Chase Manhattan Bank • CompuServe • GE Exchange • IBM • Kal Kan • The US Mint

Milestones: Launched fastest selling coin collection in US Mint history

Apr 1991Oct 1992

Creative Director

Travel Dynamics

Oversaw in-house design and production of all collateral & shipboard materials for travel marketed to alumni and non-profit organizations.

Milestones: Increased response rates by 5.5%. Reduced cycle time by 30%. • Decreased production costs by 20%

Jun 1990Apr 1991

Sr Art Director

McCann Direct

Clients included: AT&T • United Parcel Service • RJ Reynolds • Fidelity • American Express

Milestones: Co-created the first member get a member program for RJ Reynolds,

Jan 1988Jun 1990

Senior Designer

Scheinzeit Design

Clients included: Cushman Wakefield • The First Boston Corporation • Bankers Trust • Chemical Bank

Milestones: Created Cushman Wakefield's first design standards manual integrating a national sales force.


American Management Association

7 Habits Highly Affective People - Steven Covey • Emotional Intelligence • Brand Measurement

Center For Creative Leadership

Leadership at the Peak • Leadership Development Program (LDP)®

Oct 2003Jun 2005

Certified Proactive Coach

Coaches Training Institute, ICF Accredited
Sep 1980Jan 1895

Bachelor of Fine Arts

State University of New York At New Paltz


Mind-Body Connection
• Yoga Teacher   Relaxation   Power • Mindfulness Meditation • Breath Work
• Communication • Negotiation • Leading By Example • Group Dynamics • Shared Leadership • Self Management • Engagement • Motivation • Vision Development
• Collaboration • Concept Development • Metaphorical Exploration • Serious Play Technique • Multi-disciplinary Design • Presentation • Image & Sound Associations
• Listening: Active, Empathic, Collaborative, Sensory • Visualization: Guided, Experiential, Auditory • Curriculum Design: Workshops, Programs, Retreats • Values Exploration & Articulation • Goal Setting • Tactical Planning • Time Management • Accountability Structure Creation • Holistic View Pointing • Strengths Leverage • Personal Re-Branding • Emotional & Social Intelligence