"When you start to do something (new),people start talking about some new topics.
Care nothing of them, as you know what you are going to do, but they don't"
As understanding my limitations, plus with the desire to discover more about them, Little Girl was an adventure that sharpens my strengths as well as reveals my weaknesses. Therefore, this business was not about profit or money, it was about benefiting myself, by attempting to meet my own limitations, followings are my derived achievements from Little Girl.
Clarify market sigmentation
- WHO are customers?
- Teen and Tween (16-22 yrs old)
- WHERE are they?
- On social network: Facebook
- WHAT do they want?
- They are interested in NEW things (beauty trend)
- Limited budget
- Require faster money flow
- Meet the demands from the market
- Continuously update new products and product lines.
- Require well understanding the market
- Have a good taste of on-trend-things (up to date with beauty trendy)
- Face the confusion between handmade products versus unknowned/unlabeled products.
- Work "alone" (independently) with various roles
- Create mini size
- "miniCombo" was a great campaign that gained competitive advantage for Little Girl
- For customers: More economically. Just about 135.000 - 145.000 VND for 3 mini size (3 colors), instead of about 255.000 VND for 3 full size ones.
- For Little Girl: Increase sales, increase money flow, increase price (in the long term), increase margin eventually.
- Posibly update new product lines (colors).
- Little Girl was wel-known as "mini size provider."
- See more at: bit.ly/miniCombo
- Focus on sharing 'official' beauty information/tips
- Invest in packaging (as attached below)
As forecasted, Little Girl was a failed trial
The following deficiencies are my what I have to improve in the forthcoming.
- The business acumen
- Good taste of on-trend-things
- Strategic plan
- Continuous process of updating news feed
- Showing feedback - Customers prefer reviewing feedback.
Little Girl was my experiment and attempt to do something similar to Account Executive. As I regard its idiosyncratic (high work pressure and requiring great coordination manner), it will be a catalyst that fortifies my strengths, and conquers my weaknesses. Concisely, I consider Account Executive as a pedal for my long term career. The following section is furhter references and my career road map.
Some representatives of Little Girl