Bachelor of Arts (Business Management)
University of Greenwich - FPT University Institution
- Independent mind & more open-minded
- Joined in an "Farming Experiment Trip"
- Students worked and stayed with farmers at LangBiang Farm, 20km away from Da Lat city, in 5 days.
- Ran Little Girl - Be girl be sweetie
Dissertation: Measuring the Effectiveness of Product Placement on Brand Equity.
The general aim of this research is to study about what extent of product placement in reality TV shows influences the viewers in terms of brand equity (...). The findings showed that the brand familiarity, placement fit, program integration and attitudes toward placed brands in general impacted the brand equity at all blocks, but in different extent.
*See more at http://bit.ly/UoGDissertation