I graduated from Royal Holloway University of London with an Upper Second Class BA in Media Arts. I have since been working as a Marketing Executive for a property investment firm in MediaCityUK, where I can utilise my passion, creativity and love of digital media

Marketing experience

Work History

Marketing Executive

Knight Knox
Jun 2014 - Present

My role within the marketing department at an international property investment company involves: monitoring lead generation, liaising with third parties such as advertisers, journalists and PR companies, copywriting and proof-reading for marketing collateral and creating email marketing campaigns among other ad-hoc responsibilities.

My main responsibilities can be categorised into four main sectors:

  1. Maintaining an online presence—Monitoring Knight Knox's online presence on social media platforms (Facebook, Twitter, LinkedIn, and Google+), as well as on online news outlets and on major UK property portals Rightmove and Zoopla
  2. Lead generation—Utilising the Salesforce CRM system to monitor lead generation and third party email campaigns, reporting my findings back to the Head of Marketing on a monthly basis.
  3. Email marketing—Creating new and innovative concepts for email marketing as a means of e-commerce, as well as monitoring the performance of existing internal and third party campaigns. 
  4. Copywriting/Proof-reading—Writing and proofing copy both for internal marketing collateral and for external third party use. Internal copy includes writing for the corporate website, email campaigns, brochures, property listings, microsites and internal presentations. External copy includes writing for publishers like NetHousePrices, The Landlord & Buy-to-Let Magazine, and Global Property Scene, an independently-branded buy-to-let magazine. 

Achievements at Knight Knox:

  • Gained the 'Best Newcomer' Award in December 2014 after 6 months of employment;
  • Gained the 'Non-Salesperson of the Month' Award in April 2015;
  • Received a promotion from 'Marketing Assistant' to 'Marketing Executive' after 12 months;
  • Singlehandedly increased Knight Knox's Twitter followers by over 45% to date since June 2014 (a month-on-month increase of 2.6%) using innovative hashtags like #KnightKnoxNews and #PropertyFactFriday to increase engagement;
  • Helped conceptualise, launch and grow  Intus Lettings, an independently-branded and operated subsidiary of Knight Knox;
  • Independently conceptualised, designed and wrote copy for a series of branded industry guides, including a  Buy-to-Let Guide and a Pensions Guide. 

Voluntary Marketing Assistant

Royal Holloway University of London Students Union
Sep 2013 - May 2014

The capacity as my University's elected Entertainments Officer allowed me to work with the Students Union on a voluntary basis to both create new events and to promote them on campus using a variety of different on and off-line channels. 

conducted student surveys to better understand the demands of my peers, made marketing materials like posters and website pages to promote new events, took photographs of events, attended meetings with both the President of the Students' Union and the Commercial Services team to present new events, pioneered new ideas such as text message display boards and competitions during event nights, and guest-blogged on the SU website about the results of the student feedback to keep students updated. 

All this was done on an ad-hoc basis, in addition to my third year studies at Royal Holloway University, as well as my capacity as the elected Entertainments Officer, my position as an elected board member on the Executive Committee, my work with the University television station RHUBARB TV, presenting my own radio show on the University radio station Insanity Radio, a member of the Photography Society, and my recreational involvement in the Royal Holloway Women's Rugby Team among others. 



Study industry reports for sources of statistics and quotes to be used in marketing collateral

Social media

Write frequent posts and monitor interactions on Facebook, Twitter, LinkedIn and Google+ to increase engagement.

E-commerce/email marketing

Help conceptualise, design, write and proof-read content for daily email marketing campaigns.


Write content for various different sources, including websites, mailers, brochures, magazines and guides.

New product launches

Design individual launch schedules, implementation strategies, concepts, logos, mood-boards and innovative campaigns for new product launches.

Creating new brands

 Create new names, logos, websites, an online social media presence, marketing collateral and a full marketing campaign for two independently-branded companies, Intus Lettings and Initial Financial Services.



BA Media Arts (Upper Second Class)

Royal Holloway University of London, surrey
Sep 2011 - Jun 2014

BA Media Arts allowed for the practical and theoretical approach to the study of the modern media industry. This included courses such as:

  • Screenwriting—allowed me to practice and perfect my writing skills, as well as hone creative and innovative thinking;
  • Transmedia (the art of storytelling over multiple platforms)—allowed for the design and implementation of multimedia such as websites, social media, photography, moving images, apps and radio podcasts;
  • Television & Digital Culture—allowed for the exploration of ideologies in the modern digital era, and the way in which the Internet and television are adapting to fit into the modern cultural landscape.

My dissertation"Celebrities' Right to Privacy Versus the Press's Freedom of Speech in the UK" allowed for the theoretical exploration of journalistic practices in the UK, and how the ever-evolving digital world is invading the privacy of not just those in the public eye but even the public.

A-Level Qualifications

Holy Cross college, bury, manchester
Sep 2009 - Jun 2011

English Language (A*), Media Studies (A), Business Studies (B)

Gained an A* grade at A-Level for English Language, a grade only achieved by the top 8% in the country.

GCSE Qualifications

st Monica's R.C. High school, prestwich, manchester
Sep 2004 - Jul 2009

Gained 13 GCSE’s at grades A*-C, including Performing Arts Double Award (A*/A*), I.C.T. (A*), English Language (A*), English Literature (A*), Drama (A) Science (B) and Mathematics (C).