- Springfield MO
Hello, my name is Hannah Shirley and I am a senior at Drury University. Advertising and Public Relations, my primary area of study, interests me because I love overcoming challenges and seeking innovative ideas. At this point, I aspire to be a Public Relations professional and work in a marketing or public relations agency. You will find a variety of work samples, experiences, and interests on my profile; I hope that this will help you better understand me as an individual. I am seeking any opportunities that will allow me to put forth my skills in writing, critical thinking, and problem solving.
Conducted a study, with four other group members, on the organizational culture of Mercy’s Operations Teams. My individual contribution includes: conducting four one-on-one interviews, recording and then transcribing those interviews. As a group we used constant comparative analysis to analyze our data which led to a recommendation and implementation guide which we presented to the client.
Created a social media marketing plan for Drury's local Pi Beta Phi chapter to serve as a blueprint to generate engagement over social audiences
With a team of 30 other students, I created a fully integrated marketing communications plan for the NSAC Competition. My specific roles during this campaign included public relations and research specialist.
Designed a creative strategy for an integrated media plan proposal based on reach, frequency, and continuity for a Springfield bakery
Developed a promotional kit aimed at establishing lasting impressions to be used by the Drury University Music Department to promote their program and upcoming music concert
• Develop B2B and B2C marketing plans for clients focused on content strategy
• Write and provide copy for clients including headlines, taglines and content for websites
• Analyze current trends and develop weekly research findings
• Collaborate with a team to put together successful campaigns
Photoshop, Dreamweaver, InDesign, Word Press, Final Cut Pro, Excel, Microsoft Word, Powerpoint