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Work experience

ASUSTek Computer Inc.

Sep 2015NOW

Sales Product Manager (Desktop PC)

  • Managed the entire desktop life cycle from strategic planning to tactical activities
    • Led the gaming desktop project "ROG GT51" in 2016, which is CES Innovation award, iF design award, and Computex Best Choice award winner.
  • Supervised Asus Desktop Business in North America and worked with US/CA sales team to expand market share into BestBuy, Amazon, Newegg, and Microsoft Store.
    • Reached about 40% In-house share YOY growth in 2016 1H.
    • Obtained 25% in-house share of Best Buy Canada in 2017.
    • Accomplished 40% of overall product shipment with high-end Gaming PC.
  • Developed, connected and supervised Asus-Oculus  partnership program to facilitate Marketing/Branding/Business Development activities for ASUS Desktop + Oculus Rift VR Headset as well as to oversee Oculus Ready PC program globally.
    • Successfully penetrated into 520+ US Best Buy stores with Asus Oculus Ready PC
    • Ensured and secured 6+ Oculus Ready SKUs per year with official certification
    • Collaborated with internal team (EC/Marketing/PM/BD/RD/Fulfillment) and global team (sales/BD) to sustain ASUS' exclusive partnership with Oculus.

Zebo Beauty Care International Corporation (Startup)

Sep 2012Jun 2015

Marketing Manager

  • Initiated new beauty-care brand “TREPERT” from the ground up.
    • Worked with design and consulting agency to create brand strategy, CIS, brand image, and brand elements. 
  • Spearheaded New Product Development projects from concept to execution.
    • Developed 7 products in 5 months, winning COSMO Beauty Awards in 2015.
  • Held full P&L responsibility with branding and marketing strategies.
    • Optimized target audience, marketing mix, and promotional tactics, resulting in a 7 million (NTD) business in the first year.
  • Quadrupled sales and customer base through integrated online marketing planning, e-commerce (EC) management, and business development.
    • Managed EC website and platforms(Yahoo, Pchome, Rakuten) and expanded channels. The first-year revenue topped 4M NTD with limited advertising budget.


Yuan Ze University

Sep 2009Jun 2011

Master of Business Administration (MBA)

  • High Academic performance. Ranked as top 1 in MBA (IB) program.

National Taiwan University

Sep 2005Jun 2009

Bachelor of Political Science


Early-stage Startups

Unique experience as the first employee in a startup. Trained to be multi-tasking, creative, risk-taking, and adaptable to changes in order to manage newly-established businesses.

New Business Development

Proactive and keen to identify market opportunity to develop new business with limited budget, time, and resources and turn them into valuable partners and clients . 

Product Management

Specialized in managing new and innovative products and  strongly executed with strategies and visions throughout the product life cycle .

E-Commerce Management

Understanding of internet, e-commerce and online consumer trends. Capable of planning and managing an EC site with marketing and WOM techniques.


  • TOEIC : 940/990
  • TBSA (Taiwan Business Strategy Association) certificate of business planning ability.
  • TIMS (Taiwan Institute of Marketing Science) certificate of marketing planning.
  • CMP (Certified Marketing Professional) certificate of marketing professional.
  • Post-Master of International Marketing, International Trade Institute (ITI, Taiwan)