Zebo Beauty Care International Corporation (Startup)
- Initiated new beauty-care brand “TREPERT” from the ground up.
- Worked with design and consulting agency to create brand strategy, CIS, brand image, and brand elements.
- Spearheaded New Product Development projects from concept to execution.
- Developed 7 products in 5 months, winning COSMO Beauty Awards in 2015.
- Held full P&L responsibility with branding and marketing strategies.
- Optimized target audience, marketing mix, and promotional tactics, resulting in a 7 million (NTD) business in the first year.
- Quadrupled sales and customer base through integrated online marketing planning, e-commerce (EC) management, and business development.
- Managed EC website and platforms(Yahoo, Pchome, Rakuten) and expanded channels. The first-year revenue topped 4M NTD with limited advertising budget.