Download PDF

Work History

Sep 2015NOW

Sales Product Manager

ASUSTek Computer Inc.
  • Managed the entire desktop life cycle from strategic planning to tactical activities
    • Led the gaming desktop PC project "ROG GT51" in 2016, which is CES Innovation award, iF design award, and Computex Best Choice award winner.
  • Supervised Asus Desktop Business in North America and worked with US/CA sales team to expand market share into BestBuy, Amazon, Newegg, and Microsoft Store.
    • Reached about 40% In-house share YOY growth in 2016 1H.
    • Sustained ASUS leading position in high-end gaming segment ($1000+)
  • Supervised and led  Asus-Oculus hardware partnership program to facilitate Marketing/Branding/Business Development activities for ASUS Desktop + OCulus Rift Virtual Reality Headset as well as to oversee Oculus Ready PC rollouts in North America, EMEA, and APAC. 
    • Successfully penetrated into 520+ Best Buy stores with Asus Oculus Ready PC
    • Promoted Oculus Ready PC Program and resulted in huge growth in sales
    • Obtained 1st market share in US for $1000+ Desktop segment.
    • Collaborated with EMEA team to ensure ASUS' exclusive partnership with Oculus.
Sep 2012Jun 2015

Marketing Manager

Zebo Beauty Care International Corporation (Startup)
  • Initiated new beauty-care brand “TREPERT” from the ground up.
    • Worked with design and consulting agency to create brand strategy, CIS, brand image, and brand elements. 
  • Spearheaded New Product Development projects from concept to execution.
    • Developed 7 products in 5 months, winning COSMO Beauty Awards in 2015.
  • Held full P&L responsibility with branding and marketing strategies.
    • Optimized target audience, marketing mix, and promotional tactics, resulting in a 7 million (NTD) business in the first year.
  • Quadrupled sales and customer base through integrated online marketing planning, e-commerce (EC) management, and business development.
    • Managed EC website and platforms(Yahoo, Pchome, Rakuten) and expanded channels. The first-year revenue topped 4M NTD with limited advertising budget.


Sep 2009Jun 2011

Master of Business Administration (MBA)

Yuan Ze University
  • High Academic performance. Ranked as top 1 in MBA (IB) program.
Sep 2005Jun 2009

Bachelor of Political Science

National Taiwan University