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  • Graduated Diploma in Business Administration (Marketing) combined with practical experience in a range of disciplines within the area of sales and marketing.
  • Dynamic, adaptable, entrepreneurial and analytical business and marketing management strategist
  • 15+ years of international product-, business-, and marketing management experience (planning & execution) - both from HQ and Business units
  • Extensive knowledge in the areas of brand and concept development
  • Strong overview and understanding of the complete business value chain
  • Years of experience in the luxury goods sector
  • Cross-fuctional team-player (horizontal and verticall) with the ability to communicate respectively.
  • Acknowledged (direct / in-direct) manager in both numeric and human terms - Span of control of 5 employees consisting of specialists, coordinators, analysist and trainees

  • Marketing planning and implementation
  • Business case development and evaluation
  • Customer Relationship Management (CRM) - strategic/implementation
  • Retail development
  • Product & portfolio Management
  • Presenting, motivating and leading to reach ambitious goals

Work experience


Peter Eckhard

“I had the pleasure of working with Claus both when he was building his career within Product & Business Management as a young talented junior PM and when he later on returned as experienced Business Manager having developed both sales- and marketing skills as well.

I know Claus as an extremely qualified, serious, convincing and credible person who interacts with any organisation at all levels without any problems. Claus have exquisite skills in building product business strategies and at the same time being able to carry things out in real life with a proper hands-on implementation approach.

I see Claus as a potential senior sales and marketing executive in any business where branded products and high quality retail is the core focus. Claus would be a great asset for any high performance management team.”

Scott Niellands

“There are always one or two people who you’ve worked with over the years that you use to measure the talent and ability of other colleagues. Claus is one of those people.

I worked with him in various roles across different departments at Bang & Olufsen, and it was a privilege and a pleasure every time. Super professional, always 100% well prepared, and with a positive personality that makes even the most complicated project an enjoyable process.

I look forward to working with Claus again in the future, and have no hesitation whatsoever in recommending him for any managerial position.


Jun 2003Aug 1999

Higher Diploma - Marketing and Business Administration

Handels- og Ingeniør højskolen, Herning