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Summary

Advertising & marketing professional with experience in the creative development of corporate advertising and media planning. Advertising experience includes; TV, radio, print, outdoor, Yellow Pages & yellowpages.com, internal & external online advertising, search engine optimization & marketing.

Work experience

Jun 2009Present

Advertising & Marketing Professional

Currently Available for Employment
Oct 2008May 2009

Communications Project Manager

T-Mobile

Guerilla Marketing Team

  • Solely responsible for the branding of the T-Mobile Cell Phone Lot at the Charlotte Douglas International Airport
  • Increased T-Mobile’s brand consideration 2% points (in only 6 months) in the NY and NJ markets by introducing several new testing programs (feet on the street, direct mail, doorhangers, print and radio)
  • Developed national dealer sales kits, point-of-sale materials, collateral and comparison maps to launch new aggressive advertising campaign
  • Proactively created promotional marketing calendars and created "marketing announcements" for the local sales teams
Dec 2006Sep 2008

Advertising Project Manager

SunCom Wireless
Dec 2005Dec 2006

Advertising Specialist

SunCom Wireless
Feb 2005Dec 2005

Media Buyer/Planner

Meineke Car Care Centers, Inc.

Planned and purchased media (print, direct mail, out-of-home and some radio) for over (60) sixty DMAs across the United States and Canada for Meineke franchises. Managed annual marketing budget $200M media and production.

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    • Successfully executed national account direct mail programs with ADVO, Valpak and Moneymailer
    • Facilitated quarterly budgets, ad insertions, artwork, trafficking and billing
Aug 2003Feb 2005

Advertising & Training Assistant

Apr 2002Aug 2003

Operations Analyst

May 2001Apr 2002

Legal Assistant

Reginald L. Yates, Attorney at Law

Portfolio

Education

20022004

Certificate