Summary

Advertising & marketing professional with experience in the creative development of corporate advertising and media planning. Advertising experience includes; TV, radio, print, outdoor, Yellow Pages & yellowpages.com, internal & external online advertising, search engine optimization & marketing.

Work History

Work History
Jun 2009 - Present

Advertising & Marketing Professional

Currently Available for Employment
Oct 2008 - May 2009

Communications Project Manager

T-Mobile

Guerilla Marketing Team

  • Solely responsible for the branding of the T-Mobile Cell Phone Lot at the Charlotte Douglas International Airport
  • Increased T-Mobile’s brand consideration 2% points (in only 6 months) in the NY and NJ markets by introducing several new testing programs (feet on the street, direct mail, doorhangers, print and radio)
  • Developed national dealer sales kits, point-of-sale materials, collateral and comparison maps to launch new aggressive advertising campaign
  • Proactively created promotional marketing calendars and created "marketing announcements" for the local sales teams
Dec 2006 - Sep 2008

Advertising Project Manager

SunCom Wireless
Dec 2005 - Dec 2006

Advertising Specialist

SunCom Wireless
Feb 2005 - Dec 2005

Media Buyer/Planner

Meineke Car Care Centers, Inc.

Planned and purchased media (print, direct mail, out-of-home and some radio) for over (60) sixty DMAs across the United States and Canada for Meineke franchises. Managed annual marketing budget $200M media and production.

  •  
    • Successfully executed national account direct mail programs with ADVO, Valpak and Moneymailer
    • Facilitated quarterly budgets, ad insertions, artwork, trafficking and billing
Aug 2003 - Feb 2005

Advertising & Training Assistant

Apr 2002 - Aug 2003

Operations Analyst

May 2001 - Apr 2002

Legal Assistant

Reginald L. Yates, Attorney at Law

Education

Education
2002 - 2004

Certificate