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Over 9 years of Managerial Experience with Leading Asian & Global MNCs in the field of Engineering Services, Sales, Marketing & Business Development both in Retail & Corporate sector. 

Work History


Technical Advisor- Colour Creation Machine

Nippon Paint (Malaysia) SDN. BHD.
  • Provide Technical Support on Paint Tinting System Installation & After Sale Technical Services to Malaysia Group i.e. (Pakistan, Bangladesh, Philippines, Thailand & Indonesia)
  • Explore & Develop new Technologies to extend organizations competitive advantage
  • Ensure continuous improvement in service quality & optimize field service operations
  • Optimize cost of service and generate revenue through annual maintenance contracts
  • Improve competitive position and be industry service leader
  • Improve tech team productivity and utilization through Team Planning, Monitoring & Skill/Performance management
  • Responsible for customer satisfaction, response time, workforce utility and service efficiency
  • Set KPIs for measurable service results and performance
  • Skill & knowledge development of team through cross cultural learning and annual training
  • Group Spare parts & machines stock inventory management
  • Automate field operations for service success
  • Standardize group Tinting System operational practices
  • Monthly group field service performance reporting/updates & competition CRM

Marketing Manager

Nippon Paint (Pakistan) (Private) LTD
  • Head of Marketing & Tinting System Services
  • Managing ATL & BTL Marketing initiatives & activities
  • Managing Brand's Electronic, Digital,OOH Trade & Consumer Marketing Activities
  • Developing Marketing Strategy in Line with Company Objectives
  • Coordinating Marketing Campaigns with Sales Activities
  • Marketing Budget Planning & Implementation 
  • Planning & Implementing promotional campaigns
  • Brand Management & Corporate Identity
  • Product & Event Management
  • Product Pricing, Costing & Post Sales Analysis
  • Corporate & Retail CRM Management
  • Nation wide Tinting Equipment Installation, Maintenance, Spare parts management,Training & Field Technical Support

Sales Manager-(Decorative)

Nippon Paint (Pakistan) (Private) LTD
  • Responsible for sales revenue generation of $ 4.5 Million
  • Exports Sales in Afghanistan
  • Area Storming, CRM generation to evaluate market size and potential
  • Product & Sales Mix to ensure profitability
  • Setting up dealer, whole seller & distributor network in the territory
  • Nation wide Tinting Equipment Installation, Maintenance, Spare parts management,Training & Field Technical Support
  • Supervising a team of 35 staff members.

Business Development Manager (Decorative & Auto Refinishes)

Nippon Paint (Pakistan) (Private) LTD
  • Head Of Business Development (Auto Refinishes & Decorative Paints) responsible for revenue generation of $ 2.5 Million in Auto Refinishes segment
  • Head Of Marketing (Auto Refinishes & Decorative Paints) & Tinting System 
  • Exports Sales Development in Afghanistan & ME
  • Nation wide Tinting Equipment installation, Maintenance, Spare parts management & Field Technical After Sales Support
  • Trade & Consumer Marketing, Product development & Launches
  • Retail & Corporate CRM data collection on national level to fast track new business opportunities.
  • Product/Service Mix, Pricing & Costing, Margins & Product positioning
  • Supervising a team of 56 staff members

Manager-Sales & Service (Pakistan)

CPS Color India Private Limited
  • Country Head to develop business for Paint Tinting System i.e. (Paint Manufacturing Equipment & Colorants
  • Evaluate market and client landscape and positioned idea to capitalize on opportunity
  • One window solution to clients i.e. Project Development, System Import,set-up,implementation and consultancy to help generate profitable outcomes
  • Tinting Equipment Installation, Maintenance, Training, Trouble Shoot, Field Technical Support both on Software & Hardware
  • Generate ideas and supported clients through development of proposals, presentations and sales tools
  • Key Accounts Handling which included Akzo Nobel, JOTUN, BERGER, KANSAI, Brighto, Diamond & Nelson Paints
  • Budgeting, forecasting, LC establishment and after sales service support to the clients for smooth operations

Asst. Manager-Factory Maintenance & CCM

Nippon Paint (Pakistan) (Private) LTD
  • Plant commissioning, maintenance & upgrades
  • Nationwide installation, maintenance & field technical support of tinting system
  • Tinting system stock planning, spare parts inventory management.
  • Market intelligence and competitor information
  • Auditing misuse of equipment and products in market, coordinate with counterparts in Malaysia, India, Australia & Singapore for latest developments & improvements
  • Conducting training and presentation to clients and team members along with complete documentation for all deliverables.
  • Spare Parts Inventory Management
  • Field Service Management
  • Spare Parts Localization & Cost Optimization
  • Tinting System Software Control & Updates



Master of Business Administration (Professional) In Marketing & Finance

Lahore School of Economics
  • Major in Marketing
  • Thesis on " Size & Potential of Paint Industry in CIS Countries"

Bachelor of Science In Electronics Engineering

Bahauddin Zakariya Univeristy, Multan
  • Major in Electronics & Telecommunication
  • Final Prof. Project on "Simulation & Analysis of Hand off in Mobile Cellular Networks"

Intermediate- Pre-Engineering

Govt. Islamia College
  • Major in Pre-Engineering


  • Retail, Whole Sale, Distribution
  • Corporate & Key Accounts
  • Exports
  • Negotiation & Deals
  • Selling Strategy & Planning
  • Trade & Consumer Marketing
  • Brand & Digital Marketing
  • Event Management
  • ATL, BTL & OOH
Business Development
  • Existing & New Business Opportunities
  • Client Retention and Expansion
  • Area & Territory Expansion & Development
  • Installation & Maintenance
  • After Sale Technical Support
  • Training & Development
  • Complaint Handling
Project Management
  • New Project development
  • Team building
  • Planning, Execution,Implementation & Control


Aug 2015Oct 2015


  • Professional in Business Analysis
  • Ability to work effectively with stakeholders to define business requirements
  • Shape the output of project and drive successful business outcomes.
Jul 2006Aug 2006


  • Cisco Certified Network Administrator Certification
  • Foundation and apprentice knowledge of Networking
  • Install, operate & configure LAN, WAN services
Jul 2006Aug 2006

Voice Over IP

  • Voice Over Internet Protocol
  • Market of VOIP & Voice basics
  • Concept of Voice CODEC's
  • Signalling


  • English (Fluent)
  • Urdu (Native)
  • Persian (Intermediate)
  • Russian (Beginner)
  • Spanish (Beginner)
  • Bahasa Melayu (Beginner)

Volunteer Experience & Hobbies

  • COLOR, Way of Love Volunteer Project in Sichuan Provicnce, China
  • Traveling, Adventure
  • History, Reading
  • Nature & Wild Life

International Exposure

  • Represented organizations on various international forums in South Asia, South East Asia & Middle East
  • Member of Nippon Paint South East Asia Regional Marketing Group for cross cultural learning & training
  • Export Sales Network development in Afghanistan & Middle East

Personal Details

  • DOB: Aug 24, 1983
  • Citizenship: Pakistan
  • Hold a Valid Passport & National Driving License