Apr 2015 - Mar 2016
Fashionworld.ae - Dubai
Fashionworld.ae is an online fashion store launched in U. A. E. Fashionworld.ae provides a hassle free and enjoyable shopping experience to shoppers across the country with the range of brands and products on its portal.
- Strategic partnerships: Creating and managing strategic partnerships with the stakeholders, suppliers and vendors for the launch and running of the business
- Marketing: Responsible for all the online & offline marketing activities for the website. Planning, contemplating and executing all the marketing strategies and activities.
- Design & Development: Planning and managing the whole concept & setting up the business processes & procedures
- Operations: Marking out the most efficient and effective operational activities for smooth running of the business
Social Media Manager
Jul 2012 - Aug 2014
Royal Orchid Hospitality - Dubai
Established in 1991, Royal Orchid Hospitality is committed to deliver high quality products & services in iconic locations across U. A. E. They have established an array of fine restaurant brands such as Royal Orchid, SOY & Curry Culture.
- Social Media Marketing: Creating and managing pages and accounts on different social media channels such as Facebook, Twitter & Instagram for all the brands.
- Social Media Campaigns: Leveraging Facebook and Twitter for running and executing various exciting contests and competition which helped the brand awareness and reach. Engaging audience and creating conversations between brands and its target market
- Brand Building: Strategically introduced brands to the online media through different platforms
- Reports: Providing detail oriented reports showcasing the results of the online campaigns and using them to create future strategies
- Online Marketing: Organizing and managing partnerships with food related websites such as Roundmenu.com, Foodonclick.com & Talabat.ae etc. which instantly improved the revenue of the brands.
- Creating online marketing strategies which includes marketing and advertising on popular websites such Timeout Dubai, Zomato & City1016
- Delivering a complete analytical and detailed reports in terms of online marketing activities
- Initiating a bloggers meet and helping the brands to maximize reach in the community
Taste of Dubai, 2013 & 2014 (Biggest Food Festival in U.A.E):
- Strategically positioned Royal Orchid (One of the brands) in the event for two times in a row
- End to end organizing and coordinating the event
- Designing marketing programs and schemes specially for the event
- Creating a strong brand positioning of the brand among the other competitors
Sep 2011 - Jun 2012
Blogworks - India
Blogworks is a social media consulting firm which helps global brands and organizations strategically leverage social media to draw insights, engage stakeholders in conversations, builds communities, and co,-creates for business impact.
- Working with reputed brands such as s. Oliver (German Fashion Brand) & Westland (Publication owned by Tata Group of Industries)
- Leveraging social media marketing for brands and organizations
- Strategically implementing social media marketing and promotional techniques for reputed brands
- Handling customer and client servicing
- Content creation for social media channel is one of the KRA's (Key Responsibility Areas)