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Work experience

Feb 2009Present

VP Sales & Marketing


•   Medyasoft is the Value Added Distributor for several global software brands  (Adobe, Autodesk, IBM, Blackboard, Norton, Babylon ) and the master franchisee of New Horizons which is the largest IT Training organization worldwide. •   Part of Yıldız Holding ( Ülker ) IT Group•   Responsible from all Sales & Marketing activities reporting to GMResponsibilities Include :•   P&L Responsibility for ~45 Mil US$ Annual Sales target•   Managing a team of 25 sales, sales support, marketing and product management personnel•   Responsible from all sales channels including dealer and wholesale channels, VAR/solution sales, training, retail and government sales•   Responsible from all marketing activities for the marcom of more than 8 different software vendors and the New Horizons brand•   Coordination of several PR, Event, Marcom and digital/web agencies

Nov 2006Feb 2009

Group Manager

Siemens Healthcare
  • Siemens Healthcare is a global leader in Healthcare-IT ( HIS, Radiology/Cardiology IT ), in-vivo ( Imaging Diagnostics) and in-vitro ( Laboratory Diagnostics ) to the healthcare market
  • Responsible from Business Management for the PACS/RIS Healthcare IT  product lines reporting to GM
  •  Responsibilities Include
    • Profit and Loss Responsibility for the “Image and Knowledge Management” Product Line
    • Managing a team of sales, sales support, professional services and project management personnel
    • Large Account Management, Product Management, Marketing for the PACS/RIS business line
    • Project Management & Implementation of PACS/RIS projects
    • Some accomplishments :
      • Reorganized the PACS/RIS group according to global benchmarks and local market requirements
      • Established the Cardiology PACS team to create/harvest a previously un-tapped market segment; generated a new segment & new revenue in this new segment.
Oct 2003Dec 2006

Information Systems Manager

Iveco Turkey

Otoyol Sanayi-Iveco, a Joint Venture of Koç Group and IVECO ( Fiat Group ) is one of the leading manufacturing firms in the commercial automotive industry producing trucks & buses

  • Responsible from IS/IT Management reporting to GM
  • Some of my accomplishments :
    • Increased Internal Customer Satisfaction of IT Department by 8% consecutively for 3 years
    • Leaded the merger of IS systems, processes and organization of Otoyol Sanayi ( Industrial entity ) and former Otoyol Pazarlama ( Commercial entity). Merger was successful without any major disruption
    • Leaded the BPR – Business Process Re-engineering effort prior to SAP implementation and re-structuring of the company as the BPR Project Manager. BPR initiative finished on time+budget
    • Leaded the CRM initiative focusing on outbound call centre and campaign management. Project finished on time, under budget.
    • Integrated the Baan ERP backbone with the TNT system to achieve integration for the Spare Parts Warehouse & Distribution Outsourcing
  • Responsibilities :
    • Managed a team of 20 people
    • Development & Execution of IS/IT strategies according to the business priorities and vision of Otoyol
    • Leaded the IS/Process integration of Otoyol with IVECO global operations
    • Leaded the SAP ERP & PLM ( Product Lifecycle Management ) implementation initiatives
    • Planning, Budgeting, Development/Vendor Selection, Execution and Support/Outsourcing of several IT / software projects
Sep 2000Oct 2003

Assistant General Manager / Partner

aDato Consulting
  • aDato was a software and consultancy house focusing on Customer Relationship Management (CRM), Business Intelligence and e-business solutions. Adato was the exclusive distributor of Applix and iET suite of CRM products who are U.S. based global providers of CRM and Business Intelligence solutions for Global 2000 firms
  • Responsible from Sales, Key Account Management, Business Development, Project Management
  • Managed CRM and E-Business Projects :
    • Astaş-Juki ( Textile Machinery Trading ) – CRM Implementation
    • Eczacıbaşı Intema ( White Goods ) - Developed Internet based After Sales Service Automation System
    • Eczacıbaşı EBİ ( IS ) – Applix iEnterprise CRM Sales and After Sales Service Implementation
  • Established CRM business partnerships with several IT and telecom companies
  • Developed the first ASP (Application Service Provision) based CRM offering in the Turkish market with the Applix solution platform
  • Leaded the formation of strategic partnerships to package the solution for clients
Dec 1995Sep 2000

Managing Partner

Promis Information Systems
  • Responsible from Sales, Software Production Planning and Quality Assurance
  • Leaded ProMIS to become a Sales Partner of Applix (The 4th Best Global CRM product according to 1999 Gartner Group Reports)
  • Leaded the merger of ProMIS and aDato Consulting
  • ProMIS Earned the 1998 Microsoft Solution Provider Award with the “S.O.S. Field Service Automation” Product
  • Managed Several Software Projects for Clients:
  • Managed the Internal Quality Development Project based on SPICE Software Quality Assessment
  • Managed a Research & Development Project in new software tools for the development of a Package Software for Textile/Confection Industry backed by Yıldız University (Kosgeb)
May 1994Dec 1995

System Analyst / Programmer

Koç Unisys A.Ş. (KoçSistem A.Ş.), Istanbul
  • Participated in the Koç Group - Koç 2000/MIS Project
  • Worked as a System Analyst jointly with the Coopers & Lybrand Project Team in developing the Analysis & Design of the Koç Group MIS system
  • Participated in the Development of the in house “Financial Data Collection Software” for the Koç Holding Companies
  • Participated in the Development of the in house “Koç Holding Headquarters Financial Consolidation Software” for the Koç Group
Aug 1992May 1994

Management Trainee / System Analyst

Koç Holding
  • Conducted software package selection for “MIS & Consolidation Software” for the Koç Group of Companies
  • Co-developed the in-house Decision Support , Presentation and Executive Reporting Application used by Strategic Business Unit Managers



Executive MBA

Koç University

Graduated with High-Honour degree as the 3rd best student.



  • Sales & Account Management (Worked with many local+global accounts such as Acıbadem Health Group, Arçelik, Turcas/Conoco, Frito-Lay, Beko, Eczacıbaşı to close several large scale software projects/implementations )
  • Expert on Alignment/Establishment of Information Systems based on business needs & strategies
  • Has managerial and implementation knowledge & experience on
    • Information Systems Solutions Consultancy ( Software Development, SW Project Management & Implementation, SW Engineering Principles)
    • Lean Management – Application of lean management principles to process/system design, software and systems development for the production and service industries.
    • BPM – Business Process Management & Workflow Systems
    • Software Development
    • ERP implementation & maintenance ( Baan, SAP )
    • CRM (Customer Relationship Management) systems and Customer Interaction Centers, with a focus on After Sales Customer Service and Field Service Automation projects
    • E-Commerce with a focus on both Business-to-Business (B2B) E–Commerce (E-Markets, Intermediaries, Portals, Syndication Systems) and special Business-to-Consumer (B2C) projects
    • Data Warehouse, Decision Support, MIS, EIS (Executive Information Systems) and Management Reporting Systems
    • ASP (Application Service Provision) based software and service offerings
    • Project Management ( Managed several large scale software & implementation project efforts )
  • Expert in Business & Systems Analysis, Database, Software and SW Architecture Design
  • Experience in Software Project Management Methodologies
    • Rational Unified Process, Spice, Microsoft Solution Development Discipline


  • Coaching, Team Leading, Team Communication, Team Development, Effective Communication , Negotiation, Problem Solving, Effective Presentation, Project Management

SEMINARS & COURSES PARTICIPATED : •    Management Development & Coaching ( Partner Danışmanlık )•    Performance Appraisal & Coaching Interviews  ( Ekser Danışmanlık )•    Balanced Score Card & Performance Appraisal ( 2006 )•    Lean Management ( Yalın Enstitü ) ( 2005 )•    Solution Selling ( 2008 )•    Winning Complex Sales ( 2008 )•    Leadership Training ( Presentrainment, 2008 ) LANGUAGES SPOKENTurkish (Native)English (Fluent)SOCIAL ACTIVITIES•    Former Member of Management Board in Istanbul METU Alumni Association ( İstanbul ODTÜ Mezunlar Derneği)•    TED Alumni Association HOBBIES•    Bridge, Jazz and Classical Music, Skin Diving, Sailing, Windsurfing•    Adventure, Strategy and Internet Games•    History, Mysticism and Self-DevelopmentMILITARY STATUSMilitary service completed


17 years of experience in management, sales/business development and IS/IT Management with a focus on healthcare, manufacturing and service industries. Experience on Software Project Management, B2B, ERP, CRM, Business Intelligence domains.

Interests & Hobbies

  • Bridge, Jazz, Blues and Classical Music
  • Skin Diving, Sailing, Windsurfing
  • Adventure, Strategy Games
  • History, Mysticism and Self-Development


Koç University, Istanbul

Master of Business Administration (Executive MBA) ( 1995 )

Graduated with High-Honour degree as the 3rd best      


Middle East Technical University (METU), Ankara

B.Sc. in Mechanical Engineering ( 1992 )