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Skills

Technical and Project Management Skills
proficient in all Microsoft products including Word, Excel, and Powerpoint with added proficiency in PhotoShop, Dreamweaver and PC operating systems proficient in research technologies including Snap Survey Software and SPSS knowledge and proficiencies in web/interactive development including HTML, XHTML, CSS, Drupal Open Source CMS, proprietary CMS systems, hosting and server management proficient in social media applications including Facebook, Facebook ads manager, Twitter, Flickr, Delicious, Digg, Myspace, and other social networking platforms proficient in Google applications such as Gmail, Google Adwords, Google Analytics, Google Trends excellent communication skills and ability to work within a team or individually extremely organized and detail oriented with strong ability to multi-task and perform at the highest level on multiple projects excel in high-energy, challenging and fast-paced work environments expertise in account management and planning with over 3 years experience in an agency environment self-starter with ability to run with tasks on my own without direct supervision

Work experience

Dec 2009Present

Account Executive

Trabian Technology

Account Executive for web design and development firm with specialized focus in project management.  Day-to-day activities include client relations, direct project facilitation, budgeting, timeline etc., CMS maintenance and updates, internal marketing planning and strategies.

Dec 2010Jun 2011

Senior Global Accounts Manager

Slingshot, LLC.

Account Manager for Slingshot global web development subsidiary SixCubits.

  • worked with the Brown Foreman brands including Jack Daniels
  • client relations including global clients located throughout the country
  • daily management of digital projects
  • coordination with third party vendors
  • estimating, budgeting, timeline etc
  • new business development and pitches
  • led small team of developers and creatives
Jun 2009Nov 2009

Account Executive

  • serve multiple roles including account management, research, web/interactive management
  • received several peer awards including best team player and best work ethic
  • part of several Addy Award winning campaigns including three special judges awards for Best Interactive, Best Broadcast and Best in Show for a social media and interactive campaign
  • authored several agency white sheets on such topics as best practices for email marketing and web design/development
  • co-authored proprietary agency processes including establishing the current Third Degree process for web and interactive work and the current Third Degree process for social media marketing
  • established relationships with several agency partners in the interactive/web industry
  • member of Third Degree’s social media task force
  • helped to develop the web and interactive partnerships with several strategic partners

Day-to-day work: Account Service· develop integrated marketing communication plans for clients in a variety of industries· work closely with creative directors and graphic designers to facilitate client projects· write creative and content information including creative briefs· manage projects to insure they are done right, done on time and done within budget· manage day-to-day client activity and relationships· maintain relationships with media, vendors and strategic partners· keep current with clients’ business, competition and industry news and trends

Day-to-day work: Interactive Project Management· manage web development projects beginning with information architecture through  development and launch of site· perform maintenance and updates on client websites· edit websites using HML, XHTML, CSS and content management systems· build and send HTML emails related to client campaigns· manage all of agency’s interactive relationships including server and hosting setups for all clients

Day-to-day work: Research Analyst· manage agency’s research initiatives· prepare research studies including designing questionnaires, data collection, data analysis  and final reporting

Sep 2006May 2009

Account Coordinator, Research Analyst

Account Coordinator:

- manage clients day-to-day activities and projects- work with internal team to create marketing plans and strategies for multiple clients- manage web projects and web updates- plan, manage, conduct and analyze research projects

Research Analyst:

- prepare research studies in qualitative and quantitative research including designing  questionnaires, data collection, data analysis and final reporting- experience in telephone surveys, online surveys, intercept surveys and focus groups

May 2006Aug 2006

Research and Account Service Intern

- help coordinate research projects and analyze data- aid account executives in client projects

Jun 2003Jul 2003

Marketing Intern

Gulf States Marketing

part of a team assigned to develop the marketing strategy for Toyota’s launch of their Scionline of cars; included survey design, data collection, data analysis, idea generation, travelingand ultimately publishing findings on marketing to generation Y

Education

Jun 2008Jun 2008

Certificate of Training: Web Design I, Web Design II

Francis Tuttle Technology Center

References

Tara Street

Hallie is a driver. If you give her a project, you know without a doubt, that she will set a course and turn it into action, on time, on target and on budget. Be it the big, innovative, high-visibility projects, or little daily stuff behind the scenes,she pulls her weight and then some.” – Tara Street

Amanda Lowery

“Hallie’s diverse skills and experiences make her a true utility player with abilities to manage and execute integrated campaigns, social media programs, website development, and research initiatives.” – Amanda Lowery

Roy Page

“Hallie Moore is an exceptional talent. She has a broad array of skills that have proven very beneficial to Third Degree. She is an excellent researcher, planner, communicator and interactive project manager. Hallie is a star.” – Roy Page

Samples of Work

Client List

Brown Forman family of brands

TripCase

Tinker Federal Credit Union

Pioneer Telephone Coop

Oklahoma City RedHawks Baseball

United Way of Central Oklahoma

Delta Community Credit Union

Oklahoma City County Health Dept.

Association of Central Oklahoma Governments

Objective

To secure a position in a project management environment with a dynamic and forward thinking company where my skills will be a valuable resource.

Summary

Advertising/marketing account manager with specialized interest in interactive project management and development. Over three years experience in the advertising industry with a top Oklahoma City full-service advertising and communications agency. Focused experience in managing day-to-day client activities, building and maintaining client relationships, managing complete campaigns from strategy to tactical marketing deployment and managing interactive projects and development.