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Summary

Result driven and Committed Marketing Specialist with proven work experience in UAE, India & UK with sound Knowledge about the International Trends who takes pride in leveraging latest marketing technology tools to drive leads and revenue.

Area of Expertise includes

Digital Marketing  E-Business & Pricing Strategy Channel Marketing
Web Management Budget Management Affiliate Marketing
Online Advertising Social Media Marketing Trade Marketing

Work History

Marketing specialist

Bin moosa & daly Ltd LLc
Sept 2016Present
  • Working closely with Sales and Service Teams in product display, product literature, signage, branding, advertisement, standardizing product submittal package, obtaining/analysing customer feedback.
  •  Organizing promotional gifts and corporate work wear.
  • Developing and leading the Company’s exhibition plans, product seminars & Trade shows duly coordinating all associated activities including design of exhibition stands, product/catalogue display, brand promotion and post event actions leading to effective ROMI.
  • Preparing and effectively implementing Marketing plan/budget of the Company.
  • Designing and maintaining posters, brochures, letterheads, business cards, signboards, publications, presentations, ensuring consistency of brand across all channels.
  • Liaising internally and with external agencies in developing the Website and maintain website architecture.
  • Creating and communicating moosa-daly e-newsletter every quarter.
  • Coordinating with the media with regard to Press releases and other Public Relation activities.
  • Organizing staff parties and other corporate events.
  • Managing major social media pages of company to create a community and engage the customers on regular basis.
  • Analysis of Digital Campaign using Web Analytics Tools & Google Analytics

Senior Marketing Executive

SPEEDEX TOOLs & HARWARE
Feb 2012Aug 2016
  • Development of all proposal, presentations, marketing collateral, advertising graphics and promotional materials (mostly being deadline sensitive)
  • Managing Annual Marketing Budget 
  • Oversee & Execute all Social Media Campaign and content.
  • Regularly update website content through Prestashop CMS including all graphics and Paid Advertisement.

 

Manager Coordinator(Digital Marketing)

Citibank NA
Aug 2011Feb 2012
  • Coordinated with multiple teams to conceive an end-to-end engagement strategy for customer base
  • Conducted marketing experiments on defined target groups to analyse success rates of different e-mail marketing templates.
  • Initiated organic lead acquisition campaigns on social media channels, specifying targets for organic leads per month.
  • Performed a search engine optimization audit for five international blog pages to improve search visibility and rankings, along with content recommendations for high potential keywords

Marketing Officer

ICICI Bank Ltd
Sep 2010Aug 2011
  • Designed & implemented standardized e-mailer templates for promotional & account related communication
  • Led an external team in social media management across Facebook, Twitter, YouTube & Slideshare, monitoring ad spends & growth in followers, & initiated brand presence on Pinterest & Google+.
  • Created search engine optimized web content for 20 products, generating approximately 200 new leads per month
  • Participated in study of approximately 600 customers & non-customers, including in-depth interviews & focus group discussions, to determine long term organizational brand strategy

Education

EXECUTIVE PROGRAMME IN DIGITAL  & social Media Marketing strategy

Indian institute of management, culcutta
 20182019
  • Understanding the strategic need for digital and social media marketing
  • Execution plans for digital and social media marketing
  • Assessing the impact of digital and social media marketing

MBA in Marketing and Entrepreneurship & Innovation

University of Wales, Holborn College, UK
20082010

Completed my Dissertation on topic i.e. “Constraints of E-Tailing in developing countries: A case study on India”, focusing on with some recommendation and solution. Specializing in Marketing subjects undertaken are:

  • Marketing communication and management where I successfully completed a project on online marketing tools used to communicate in day to day business 
  • International Marketing where I successfully completed a project on Global marketing plan for Toyota to move to Kazakhstan. 
  • Entrepreneurship and new venture creation where I successfully completed a project on Business plan which was awarded with distinction.

Achievments

  • Optimised the website www.moosa-daly.com & www.speedextools.com on Search Engines to Rank on 1st Page for all the Major Keywords
  • Increase in Post Engagements & Lead Generation with Content Creations

CERTIFICATIONS

  • Digital Marketing from Shaw Academy
  • Google Certifications
    • Programmable marketing basics
    • Digital Sales Certification
    • Ad Assets for App Campaigns
    • Google Analytic for Beginners
    • AdWords Search, Display, Mobile & Video

Skills

Social MEDIA Strategy 
MS Office (Word, Power Point, Excel, Outlook)
Adobe Photoshop & ILLUSTRATOR
Search Engine Marketing (SEM)/ Paid Search(PPC)

Expertise

  • Online Marketing – Marketing Management
    • Creating comprehensive strategies using online media.
    • Writing and optimizing the website content to ensure both search engine visibility and favorable user experience.
    • Efficient for Content management in the website
    • Regular e-newsletter creation and distribution
    • Supervising these social media platforms and provide regular updates on fans, followers and site visitors
  • Public Relations & Corporate Communication – Marketing Communication
    • Utilize all forms of media and communications including preparation of publicity brochures, handouts, promotional videos and multimedia programs to reach the public.
    • Develop and produce publication, brochures, and news releases using PowerPoint applications to define corporate identity to employees, customers and the broader community.

Personal Details

Nationality                                                                                                                               Indian

Date of Birth                                                                                                                           15th Nov 1984

Marital Status                                                                                                                         Married

Visa Status                                                                                                                               Employment Visa 

Languages                                                                                                                               English, Hindi, Marathi & Basic Arabic 

Driving License                                                                                                                       Light Motor Driving License  issued in Dubai,  UAE