Senior Account Executive, Partnership Marketing
Managed and retained over 20 corporate partner relationship accounts (e.g. Toyota, MGM Grand at Foxwoods, NJ Lottery, State Farm, Western Union) totaling $3M in contractual assets annually.
Individually contributed $2.5M towards the departmental sales goals for 2008.
Oversaw corporate advertising using multiple media outlets and coordinated cross functional internal departments
(e.g., Community Relations, Game Presentation, Marketing, Operations, Ticket Sales) to execute contracted sponsor agreements and various promotional events for partners.
Understood partner's marketing and business goals, as well as, targeted audience and competitors to develop integrated marketing platforms with company executives (CEO, VP of Ticket Sales, CMO, VP of Entertainment and Events) to drive clients business.
Assisted partners in understanding contractual agreements and negotiated contract renewals; Presented corporate sponsors with unique up-sell opportunities throughout the season and year.
Executed televised signage for over 30 corporate partners totaling $3.2M in advertising.
Maintained budget of $100,000 for merchandising costs and outsourced jobs to vendors.
Trained and managed corporate sales interns to complete daily tasks, sales research, departmental projects, and final presentations.
Delivered best in class customer service (e.g., host dinners, locker room tours, player introductions) to key clients at Nets events to maintain strong relationships and provide memorable experiences.