Pauline Mc Alpin

Summary

As a highly effective, highly skilled, results-oriented partnership marketing manager that understands how to work collaboratively with clients to meet their needs as well as the needs of the business. With proven experience in developing successful marketing platforms, increasing sales and revenue, and building brand awareness, I believe my talents will enable me to excel at any organization. I am particularly interested in a position that combines my passions for the sports and the entertainment industry with my desire to obtain a position that demands creativity, problem solving, and excellent communication skills.

Work History

Work History
Jun 2009 - Feb 2010

Marketing Manager

Stanek Netting Co
Managed 2 vendor installations: 1) a new IT system consisting of pcs, server, server backup, transfer of website domain hosting and administration; 2) a banking, check scanning/credit card authorization process on-site. IFAI Tradeshow event coordination including booth logistics, hotel and flight reservations, itinerary and confirmations, giveaway items, and meeting with current and prospective clients. Manage day-to-day office operations: supplies, coordination of vendors, payments and invoicing, integrating standardized company documents for client and vendor purchases, created and maintain client and vendor database and lead generation. Launched consumer based product Pics-in-a-Blanket webpage.
Nov 2008 - Jun 2009

Senior Account Executive, Partnership Marketing

Nets Basketball
Managed and retained over 20 corporate partner relationship accounts (e.g. Toyota, MGM Grand at Foxwoods, NJ Lottery, State Farm, Western Union) totaling $3M in contractual assets annually. Individually contributed $2.5M towards the departmental sales goals for 2008. Oversaw corporate advertising using multiple media outlets and coordinated cross functional internal departments (e.g., Community Relations, Game Presentation, Marketing, Operations, Ticket Sales) to execute contracted sponsor agreements and various promotional events for partners. Understood partner's marketing and business goals, as well as, targeted audience and competitors to develop integrated marketing platforms with company executives (CEO, VP of Ticket Sales, CMO, VP of Entertainment and Events) to drive clients business. Assisted partners in understanding contractual agreements and negotiated contract renewals; Presented corporate sponsors with unique up-sell opportunities throughout the season and year. Executed televised signage for over 30 corporate partners totaling $3.2M in advertising. Maintained budget of $100,000 for merchandising costs and outsourced jobs to vendors. Trained and managed corporate sales interns to complete daily tasks, sales research, departmental projects, and final presentations. Delivered best in class customer service (e.g., host dinners, locker room tours, player introductions) to key clients at Nets events to maintain strong relationships and provide memorable experiences.
Nov 2005 - Oct 2008

Account Executive, Partnership Marketing

Nets Basketball
Managed game night logistics including signage, promotional elements, strategic advertising, and entertaining clients and guests. Organized partner related images from game nights, co-branded events and promotional events for corporate sales and partnership marketing inventory catalog. Project Manager for AVP Brooklyn Open 2006, 2007 and 2008. Coordinated with Nets partners and new AVP local partners in the creation and production of event signage, execute contractual obligations of TV advertising for NBC broadcast. Also responsible for event set-up, partner hospitality and other tactical logistics. Managed Department merchandise inventory, authentic autographed and complimentary merchandise and memorabilia for contractual distribution.
Nov 2003 - Jan 2006

Massage Therapist

Oasis Day Spa
Licensed Massage Therapist- Specializing in Sports, Swedish, Shiatsu, Prenatal, Lava Stone, Deep Tissue and Aromatherapy massage along with Active Isolated Stretch techniques while catering to individual client needs.
Jan 2005 - Jul 2005

Sponsorship Intern

Nets Basketball
Compiled and organized research for proposals to prospective sponsorship clients. Ensured client's satisfaction by following through and executing elements of contractual corporate sponsorships. Arranged advertising and logistics for game nights, sponsor related events and promotions.
Oct 1997 - Dec 2004

Managing Massage Therapist

New York Sports Club
Managed and oversaw staff of 3-5 massage therapists, implemented booking prodcdures and standards of the Hoboken Club massage program, interviewed and hired therapists, coordinated local marketing efforts to increase client base and frequency. Licensed Massage Therapist- Specializing in Sports, Swedish, Shiatsu, Prenatal, Lava Stone, Deep Tissue and Aromatherapy massage along with Active Isolated Stretch techniques while catering to individual client needs.

Education

Education
2001 - 2005

BS

Rutgers, The State University of New Jersey-New Brunswick
1997 - 1998

LMT

Swedish Institute, School of Massage Therapy
1994 - 1997

Wellness Management

Black Hills State University