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HAFIDH Al Harthi

Work experience

Marketing & Corporate Communications Manager

Muscat National Investment & Development SAOC "ASAAS"
Aug 2011Present

Marketing Manager

The Wave
Muscat Muscat, Oman Marketing Manager Developing and implementing, creative marketing, advertising, branding and communications/PR plans to assist the promotion and sale of residential properties & build the brand value and enhance the stakeholder experience across all project business units (Golf, Retail, Hotels, Marina) Developing and nurturing key marketing relationships to ensure a consistent and world class marketing process/strategy Liaising with internal teams to develop appropriate marketing activities and collateral for target markets and sales distribution channels. Overseeing the development and implementation of communication plans and event activities. Developing, implementing and managing marketing plans and budgets. Developing marketing/sales networks/relationships locally, regionally and internationally and work with VP Sales and Marketing to determine which target markets to be involved with and how best to engage and communicate with potential customers in those markets.
Apr 2008Jul 2011

Director of Business Development

Shangri-La's Barr Al Jissah Resort &
Muscat, Oman Director of Business Development(Sales & Marketing)-Middle East Participating in development of marketing plan, budget & marketing audits. Analyzing market changes and implementing programs & strategies to meet these changes. Planning & executing sales trips to major market areas & reports on new potential marketareas that should be covered. Maintaining a high level of exposure for the hotel in major market areas through direct sales solicitation and other mediums. Maintaining accurate forecasting for all segments within the GCC & identifying valley periods for sales emphasis. Establishing programs & direct efforts to achieve goals & develop ongoing relationships with customers. Planning, establishing goals for, and administering outbound sales function to deliver qualified leads to other Shangri-la Hotels.
Jan 2007Mar 2008

Business Development Manager

Shangri-La's Barr Al Jissah Resort &
Muscat, Oman Business Development Manager (Sales & Marketing) Implementing all sales action plans related to market areas as outlined in the marketing plan. Attending major functions that deal specifically with market areas. Promoting and forwarding sales leads for other Shangri-La hotels. Sourcing for new business opportunity within the assigned industries through daily sales visit & other research methods to volume corporate account Maintaining a high level of exposure for the hotel in major market areas through direct sales solicitation, telephone, fax, and telex contacts written communication. Representative in local & international seminars & tradeshows.
Aug 2005Dec 2006

Marketing Manager

Restaurants & Catering LLC
Al Tarheeb Muscat, Oman Marketing Manager Overseeing implementation of marketing plans & marketing strategy Compiling and analyzing market research Working with creative and production teams to develop effective promotional materials Performing various HR activities such as selection & recruitment of new candidates, overseeing staff performance, recommending & developing training programs.
Mar 2005Aug 2005

Marketing Representative

Ministry of Tourism
Muscat, Oman (Voluntary) Tourism Marketing Researcher Conducting research on external primary/secondary source markets Assisting on development of effectual promotional materials Assisting on ministry's participation in international exhibitions Coordinating with country's representatives in the primary source markets on marketing and promotion Participating in developing strategies on building tourism awareness in the local market(Tourism Enriches campaign)
Sep 1999Aug 2000

Tour Guide

Global Tours LLC
Muscat, Oman Tour Guide Guiding of round and study tours as tour leader. Guiding daily trips and excursions. Assistance with VIP clients, incentives and cruise ships.




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