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Work History

Mar 2015Aug 2015

Senior Marketing Manager, Partner Marketing

Salesforce.com
Jan 2013Aug 2015

Salesforce Corporate Mascot, SaaSy

Salesforce.com
Aug 2012Mar 2015

Online Marketing Manager, Acquisition & Demand Generation

Salesforce.com
Jun 2011Aug 2012

Senior Marketing Analyst, Demand Generation

Salesforce.com

Manage strategy, execution, and optimization of new customer acquisition programs.

  • Small Business market, Sales Cloud (CRM), Recruiting
Apr 2010Apr 2011

Associate Marketing Manager, Acquisition Marketing

Yahoo!®

Led the Yahoo! Small Business multi-marketing initiatives across display, email, search engine marketing, and affiliate programs.

  • Responsible for over $30 million in annual budget: directly managed acquisition budget of $5 million per quarter - generated 246,000 new customers
  • Led agency strategy and performance budget of $5.6 million per year, acquiring 80,000 new subscribers in 2010
  • Improved performance on Yahoo! homepage display ads from Q3 to Q4 2010 by 16%
  • Owned analysis and tracking of primary KPI metrics: ADO, churn, net subscribers to identify core drivers of trends or variations from forecast
Oct 2007Apr 2010

Media Analyst, Search Engine Marketing (SEM Agency)

IPG, Reprise Media
  • Client: Microsoft®, managed portfolio of 7+ campaigns aof B2B Enterprise, Information Technology, Developer, and Business Decision Maker campaigns
  • Consistently met and exceeded aggressive campaign cost-per-acquisition/Engagement goals, specifically:
  • $7.5M campaign life began at 77% over CPA goal; aggressively managed & optimized to perform 10% under goal while spending full budget

Philanthropy

2015

Share Our Strength | No Kid Hungry: 2015

Recognized by Chef Tyler Florence for volunteering for #nokidhungry San Francisco

2011

The Leukemia & Lymphoma Society: 2011

Winner of MVP award,  top fundraising efforts

Education



       University of California, San Diego


       Yonsei University. Korea (Studied Abroad)