Global Marketing Manager
Global marketing manager for three product lines providing ongoing sales support through training, demand generation, new product launches and sales campaigns. Responsible for marketing and messaging strategy development, design and execution of sales plays, event support, email campaigns, web and print collateral production and planning.
Results and Strategy:
·Drove over $30 million in revenues over three product lines in 2009.
·Grew identity and access product line by over 5000% in just over one year
·Reversed downward trend of sales pipeline and achieved most successful year ever. Exceeded revenue targets by 14%
·Improved sales lead quality great quarter over quarter and increased yield by 20%
·Introduced new outlets for lead generation such as Youtube, multimedia magazine featurettes, and blog sites.