Work History

Work History
Jan 2009 - Present

Global Marketing Manager

IBM

Global marketing manager for three product lines providing ongoing sales support through training, demand generation, new product launches and sales campaigns. Responsible for marketing and messaging strategy development, design and execution of sales plays, event support, email campaigns, web and print collateral production and planning.

Results and Strategy:

·Drove over $30 million in revenues over three product lines in 2009.

·Grew identity and access product line by over 5000% in just over one year

·Reversed downward trend of sales pipeline and achieved most successful year ever. Exceeded  revenue targets by 14%

·Improved sales lead quality great quarter over quarter and increased yield by 20%

·Introduced new outlets for lead generation such as Youtube, multimedia magazine featurettes, and blog sites. 

Jan 2009 - Oct 2006

Industry Marketing Manager

IBM

Marketing manager for retail and financial markets, produced industry specific solutions, collateral, web content, and training podcasts for vertical markets.Designed, positioned and launched multiple security solutions into retail vertical markets. Organized monthly sales analysis and marketing intelligence reports for Directors and C-Level executives.

Results and Strategy:

·Increased revenues from retail sector from $15.8 million to over $30 million in 2007.

·Planned and executed retail security conference for over 70 C-level decision makers and prospective        clients from around the world, strengthening brand awareness and lead generation for my division.

·Identified the market opportunity and positioned the division to focus on the retail sector. 

Education

Education
Aug 1998 - Dec 2002

Business

Kelly School of Business, Indiana University

Skills

Skills

Mac

Mac and affiliated software programs for the Apple Mac

Microsoft Office

Excel, PowerPoint, Word