- Rolling Hills Estates US-CA
- [email protected]
I began Sommer Designs in 1999 as a web design studio dedicated to helping small businesses achieve a web presence at a time when the internet was still young. We enjoyed a steady workload for several years, and then in 2003, with the market saturated with web design firms and business slowing down, I began to look for other avenues where I could combine my passion for design, online marketing and creativity. Surprisingly, the business morphed into designing & manufacturing a line of handcrafted women's accessories in 2004, some of which are outsourced, many of which are still made by me. My line includes handmade handbags and home accessories. I've developed a following for the eye-catching fabrics, unusual combinations of patterns and crisp, traditional shape of many of my designs. As a small business, and due to limited financing, I have been responsible for all aspects of marketing and social networking, which has been the greatest and least expensive aspect of advertising. My work has been featured in magazines such as Country Living, Romantic Homes, Malibu Times and Los Angeles, and I have been featured on HGTV's 'That's Clever!'. All of my features and placements were due to editors finding my product due to my effort with social marketing and search engine optimization as a result of those marketing efforts.Having realized recently that I enjoyed the marketing of my business more than the actual production of the product, I am once again reinventing my business. I am now helping small, creative, product-based businesses gain visability and exposure through social networking and other online channels.