Elizabeth Guerard

Elizabeth Guerard

Work History

Work History
Jul 2008 - Present

Managing Director, Office of the President

National Association for Student Financial Aid Administrators (NASFAA)
- Serves as the President/CEO’s strategic and confidential liaison to staff, membership and association leadership. - Assists President/CEO on efforts pertaining to strategic communications and planning, association governance and oversight, constituent services, development and outreach, governmental relations and organizational effectiveness. - Helps develop consistent and effective messaging in outbound communications from the President/CEO’s office, on numerous topics including (but not limited to) regulatory, legislative and membership services issues - Advises respective constituent groups (internal and external) on organizational policy and procedures. - Writes speeches for President/CEO, develops related presentations - Collaborates closely with governmental relations, communications, regulatory and development staff on outbound communication pieces and special events coordination and logistics - Oversees and coordinates efforts to serve and assist association governing bodies (board and committees) - Directs activities of executive administration staff
Oct 2005 - Jun 2008

Senior Manager, Corporate Comunications

Sallie Mae
Developed corporate message on numerous topics pertaining to regulatory, legislative and consumer issues for both internal audiences (sales, executives, investor relations, product development) and external audiences (customers, media). Directed proactive – and responded to reactive – media relations activities regarding the company’s core business of planning and paying for college, as well as legislative and regulatory topics, in a time of unusually rapid change in the organization and the industry. Researched, wrote, distributed and pitched news releases, media advisories, and customer communications on numerous corporate topics; edited marketing materials to align with corporate message. Served as corporate spokesperson for company products and services, the student loan industry, and consumer topics related to planning and paying for college. Managed relationships with the media and key industry groups/associations. As corporate spokesperson, acted independently to represent the corporation and its positions to external audiences
2002 - 2005

Assistant Director, Communications

National Association of Student Financial Aid Administrators
Wrote, edited, and published, under tight deadlines, a daily e-newsletter for NASFAA members on legislative, governmental, and regulatory issues pertaining to student financial aid. Maintained and regularly updated Web content on NASFAA’s membership Web site. Wrote regular in-house articles updating members about association goings-on, products and services. Contributed articles and editing to NASFAA tri-yearly magazine, Student Aid Transcript and tri-yearly, research-based Journal of Student Financial Aid. Wrote student aid column aimed at campus business officers for University Business magazine. Develop original content for NASFAA’s Web site and print publications.
1999 - 2001

Associate Editor

eSchool News
• Researched and reported news stories and regular monthly columns for a K-12 education technology newspaper (approximately 300,000 readers/month) and for school auxiliary safety newsletter. • Edited and proofread stories written by interns, columnists, and freelancers; edited monthly Education Technology Literature Review newsletter. • Presented at conferences on various K-12 education technology topics.


1994 - 1998

B. A.

College of Charleston



Association Management

Reporting (Journalism) and Editing

Media Relations

Public Relations