Bachelor of Arts
University of Wisconsin-Madison
- Public Relations Student Society of America (PRSSA) member
In August 2010, I will receive my Bachelor of Arts from the University of Wisconsin at Madison and am seeking a position in PR or social media. I consider myself a curious person which is why I chose PR -- the sky is the limit. My favorite aspects of public relations are social media, strategic thinking and event planning. I would love to be a part of a company with clients in travel, food, health, fashion and/or leisure who have the desire for fresh and creative ideas.
Bateman is a national case study competition where PRSSA chapters create a public relations campaign for a national client. I led and directed a team of four students in the planning and implementation of a campaign for the 2010 US Census. Our main focus was to use social media to educate students about the census. We created a Facebook event and group, launched a Twitter account as well as filmed a YouTube video where we wrote lyrics about the census to Miley Cyrus' "Party in the USA" and titled it "Census in the USA." We also created a fact sheet of "10 things you can do in 10 minutes" that was passed around campus and collaborated with one of our student newspapers to run an ad.
As a promotions intern at a local radio staion, I assisted with all promotional work such as updating photos to website, contests,etc. I also attended promotional events and assisted with concerts Z104 sponsored. I also occasionally helped out with the nightly radio show.
My position entailed creating and sending members biweekly emails full of internship, job and networking opportunities. I was also responsible for planning a Fall Career Expo in November. Our semester theme was "Play Your Cards Right with PRSSA," so I decided to stick with that theme when planning the expo. Alone, I booked the venue, five speakers and took care of details such as name-tags, snacks, and marketing. The expo had 50 students from PRSSA as well as from other organizations at UW-Madison and proved to be successful. During the spring semester I put together Pair with Professionals dinners where around six students would eat dinner and network with a professional from the Madison area.
I coordinated practice schedules, fundraisers, competition dates, mini pom clinics as well as choreographed routines. During my two seasons as coach, the team took third place at the Wisconsin state dance competition as well as two, second place wins at the United Performing Arts national competition. I also created and maintained the dance team's website.
As the public relations intern, I gained experience through creating clip-books for clients as well as advertising equivalencies. I also worked in the reception area during lunch breaks and learned how to work a switchboard. While I only interned for a short while, I felt my understanding of PR increased from the opportunity to have real, hands-on experience and prepared me for work in an agency setting.
I helped set up the store for it's grand opening in June of 2006. As crew leader, I opened and closed the store, made ice cream, created new songs to sing for customers when tipped and led associates in a positive and fun environment.
I designed brochures for alumni events, scrabooked photos from events, created promotional items for Homecoming, updated alumni information on Raiser's Edge as well as created a PowerPoint for the 2007 Athletic Hall of Fame ceremony.
As the news editor, I wrote articles for the news section of the student-run paper, The Pointer. Topics varied from covering an election, to satirical pieces to a professor arrested for possession of child pornography. The paper has a weekly circulation to around 8,000 individuals.