Objective

In August 2010, I will receive my Bachelor of Arts from the University of Wisconsin at Madison and am seeking a position in PR or social media.  I consider myself a curious person which is why I chose PR -- the sky is the limit.  My favorite aspects of public relations are social media, strategic thinking and event planning.  I would love to be a part of a company with clients in travel, food, health, fashion and/or leisure who have the desire for fresh and creative ideas.

Education

Education
2005 - 2007

University of Wisconsin-Stevens Point
  • Public Relations Student Society of America (PRSSA) member
  • Dance team member
  • News editor for the student-run paper, The Pointer (spring 2007)

My Work

Work History

Work History
May 2009 - Present

Bateman Director

Public Relations Student Society of America

Bateman is a national case study competition where PRSSA chapters create a public relations campaign for a national client. I led and directed a team of four students in the planning and implementation of a campaign for the 2010 US Census.  Our main focus was to use social media to educate students about the census.  We created a Facebook event and group, launched a Twitter account as well as filmed a YouTube video where we wrote lyrics about the census to Miley Cyrus' "Party in the USA" and titled it "Census in the USA."  We also created a fact sheet of "10 things you can do in 10 minutes" that was passed around campus and collaborated with one of our student newspapers to run an ad.

Jul 2009 - Nov 2009

Campus Marketing Representative

Rivalry Roadtrips
I helped create a campaign to promote Rivalry Roadtrips on the UW-Madison campus through social media, events, speaking with students as well as classes.
May 2009 - Aug 2009

Promotions Intern

Clear Channel Communications; WZEE 104

As a promotions intern at a local radio staion, I assisted with all promotional work such as updating photos to website, contests,etc.  I also attended promotional events and assisted with concerts Z104 sponsored. I also occasionally helped out with the nightly radio show.

May 2008 - May 2009

Career & Internship Director

Public Relations Student Society of America

My position entailed creating and sending members biweekly emails full of internship, job and networking opportunities. I was also responsible for planning a Fall Career Expo in November.  Our semester theme was "Play Your Cards Right with PRSSA," so I decided to stick with that theme when planning the expo.  Alone, I booked the venue, five speakers and took care of details such as name-tags, snacks, and marketing. The expo had 50 students from PRSSA as well as from other organizations at UW-Madison and proved to be successful. During the spring semester I put together Pair with Professionals dinners where around six students would eat dinner and network with a professional from the Madison area.

Apr 2007 - Apr 2009

Varsity Dance Team Coach

McFarland High School

I coordinated practice schedules, fundraisers, competition dates, mini pom clinics as well as choreographed routines. During my two seasons as coach, the team took third place at the Wisconsin state dance competition as well as two, second place wins at the United Performing Arts national competition. I also created and maintained the dance team's website.

May 2008 - Aug 2008

Public Relations Intern

Knupp & Watson

As the public relations intern, I gained experience through creating clip-books for clients as well as advertising equivalencies. I also worked in the reception area during lunch breaks and learned how to work a switchboard.  While I only interned for a short while, I felt my understanding of PR increased from the opportunity to have real, hands-on experience and prepared me for work in an agency setting.

Apr 2006 - May 2007

Crew Leader

Cold Stone Creamery

I helped set up the store for it's grand opening in June of 2006. As crew leader, I opened and closed the store, made ice cream, created new songs to sing for customers when tipped and led associates in a positive and fun environment.

Feb 2006 - May 2007

Alumni Association Student Intern

University of Wisconsin - Stevens Point

I designed brochures for alumni events, scrabooked photos from events, created promotional items for Homecoming, updated alumni information on Raiser's Edge as well as created a PowerPoint for the 2007 Athletic Hall of Fame ceremony.

Feb 2007 - May 2007

News Editor

The Pointer

As the news editor, I wrote articles for the news section of the student-run paper, The Pointer.  Topics varied from covering an election, to satirical pieces to a professor arrested for possession of child pornography.  The paper has a weekly circulation to around 8,000 individuals. 

Skills

Skills

Event Planning

Planned and coordinated the 2008 Fall Career Expo for PRSSA. Planned and assisted with dance team end-of-the-year banquets.

AP Style

Social Media

I use Facebook, Twitter, Wordpress, Foursquare and Mashable on a regular basis.