Work History

Work History
2008 - Present



Mkt-Pro offers a full range of comprehensive marketing services for medium and small businesses.

"There isn’t a better time to run a successful business and there isn’t a better partner to help you convert your dreams into reality"

We combine marketing expertise with common sense to become a source of fresh and remarkable ideas for your business. Reinvent your market, create meaningful value-differentiation and influence your audiences.

Let us help you to develop a custom marketing strategy to get your business off the ground faster.

2010 - Present

Marketing Manager - US Hispanic Segment & Latam

United World Telecom

United World Telecom is a leading switch-based telecommunications service provider that offers a wide array of unique retail and wholesale telecom products to personal and corporate customers worldwide.

Recent projects:

- Developed and launched the service online (

- Implemented an online marketing strategy for the product

2006 - 2010

Sr. Marketing Manager

NovaMin Technology, Inc.

Instrumental as a Sr. Marketing Manager of a biotech start-up to position the company to be attractive for acquisition. The company was sold to GlaxoSmithKline providing a very good outcome for investors and other stakeholders. Selected accomplishments:

  • Developed new advertising strategy and campaigns that built "Powered by NovaMin®" brand among target audience
  • Spearheaded branding efforts for "Powered by NovaMin®" targeting dental professionals 
  • Standardized "Powered by NovaMin®" brand package display and usage guidelines for business partners' products
  • Innovatively instituted "opinion leader" program enlisting 45+ industry speakers and writers to create a brand buzz
  • Managed eCommerce business as well as and by determining marketing direction, overseeing search engine optimization, and directing all promotional and advertising activities
  • Led the transition of inventory to a logistics center improving fulfillment time and customer service
2001 - 2005

Owner, General Manager

Do Art Studio
  • Conceptualized, launched and operated paint-it-yourself pottery studio and art gallery; successfully opened second location
  • Produced direct marketing campaigns and strategies resulting in store brand name recognition across the North Central Florida area 
  • Steadily increased business to generate sales of more than $500K annually 
  • Hired, trained, motivated, and led energetic, customer-focused and friendly staff members
2000 - 2001

Associate Brand Manager, Strategic Business Unit-Beer and Malt

Empresas Polar

The largest privately heldfood and Drink Company in Venezuela.

  • Managed marketing activities for the beer division of country’s largest food and drink corporation, distributing products to Latin America, the Caribbean, United States and Europe
  • Collaborated with the Category Manager in driving marketing and promotional initiatives for Polar Light and Solera beer brands
  • Increased brand awareness by negotiating and securing sponsorships for sports-related and music/entertainment events 
  • Strategically negotiated exclusivity with representatives of different points of sale
1998 - 2000

Associate Brand Manager, Strategic Business Unit-Spreads

Mavesa, S.A. (acquired by Empresas Polar),
  • Coordinated with the Product Manager in planning, creating and executing marketing strategies, advertising campaigns, and promotional activities for Rikesa brand
  • Effectively led the advertising agency to develop the new brand image and ad campaign
1996 - 1998

Project Coordinator, International Business Unit

Mavesa, SA
  • Developed marketing support materials for product launches in key Latin American and Caribbean markets
  • Led the harmonization of export product label according to specific market needs and directed advertising agencies in Brazil, Dominican Republic, Panama and Guatemala



1996 - 2000

BS in Business Administration and Marketing

Simon Rodriguez University - Venezuela
1993 - 1996

Simon Bolivar University



Adobe CS3 Suite

Microsoft Office Suite

Marketing Manager

Brand and product management with P&L responsibilities, strategic planning, market analysis, advertising development, ecommerce management, marketing 2.0, market research, new product development, promotions, B2B marketing, PR, media planning and buying.



Consumer Marketing

Kotler Marketing Group

Customer Satisfaction Research

ACNielsen Burke Institute - Caracas, Venezuela

Market Research For Decision Makers

ACNielsen Burke Institute - Caracas, Venezuela