VP Sales Marketing, Business Development
Led turnaround for startup business selling consumer services online and at retail with team of 37.
• Transformed business model. Realized positive cash flow in 5 months, break-even in 12 months and increased gross revenue 435% in 18 months.
• Established e-commerce revenue stream representing 21% of total sales. Generated 80% of new business with online marketing SEO, SEM, and SMO.
• Achieved third year (35%) margin goals in first year, current net margins over 50%.