“Relentless determination is the genesis of remarkable results”

Leadership: Recruited, trained and led teams up to 115. Member of Nokia US Management Board  4½; years. Increased revenue, profits, and volume 200% every year for over 3 years.

Profitable Growth: Increased Nokia sales revenue 900% to $4.7 billion, profits 1200% to $1.1 billion (5 yrs). Transformed competitive landscape with innovative operator / channel marketing strategies.Brand Building: Grew Nokia US brand awareness 700%. Ranked 5th most valuable global brand (Interbrand).Market Share: Tripled Nokia US market share fro 14% to 44%. Seized #1 market position. Achieved 2 times the market-share of nearest competitor.Innovation: Created breakthrough online / mobile community to engage, reward and train sales channels. Captured 71% share of sales recommendations

Startup Success:Led turnaround. Realized positive cash flow in 5 months, achieved break-even in 12 months. Increased revenue 435% in 18 months.

Work History

Work History
2008 - Present

VP Sales Marketing, Business Development


Business Partner:

Led turnaround for startup business selling consumer services online and at retail with team of 37.

• Transformed business model. Realized positive cash flow in 5 months, break-even in 12 months and increased gross revenue 435% in 18 months.

• Established e-commerce revenue stream representing 21% of total sales. Generated 80% of new business with online marketing SEO, SEM, and SMO.

• Achieved third year (35%) margin goals in first year, current net margins over 50%.

2002 - 2008

London Business School

Studied full time between 2002 and 2008, earning a BBA and an MSc.

One of less than 200 people globally to be awarded a Sloan Fellowship in 2008, a Masters Degree in Leadership and Strategy designed solely for proven senior executives and taught exclusively at MIT, Stanford and London Business School

1998 - 2001

VP Sales Marketing | US Management Board

Nokia Mobile Phones

Built, trained and led US team of 115 through 8 senior-level direct reports. Led marketing operations, account marketing, national promotions/sponsorships, retail sales / marketing, business consulting teams. Managed $43 million budget, worked with sales VPs to manage $200 million account budgets. • Increased revenue 9-fold to $4.7 billion and profits 12-fold to $1.1 billion. Transformed competitive landscape with innovative operator / channel marketing strategies.• Boosted revenue, profits and volume over 200% every year for more than 3 years. • Grew brand awareness 700%. Ranked 5th most valuable global brand (Interbrand)• Tripled market share from 14% to 44%. Seized #1 market position for first time. Achieved 2 times share of nearest competitor.• Built and deployed retail sales / marketing team of 72. Increased retail store coverage 400% and cut cost-per-call 55%. • Attained 67% share of retail space versus 12% share of space for nearest competitor.• Slashed operating costs by $8.7 million in 9 months. Optimized agency management and restructured coop marketing entitlements.• Boosted early life-cycle profits 37%. Combined Nokia product and customer rate plan launches with promotional exclusivity (AT&T One Rate / Nokia 6160).• Awarded numerous brand / advertising distinctions Effie, Telly, Forbes 1st place in recall.• Delivered #1 industry rankings across 10 key performance metrics. • Attained industry’s #1 highest profit margins. Replaced price-based negotiations with integrated strategies. • Negotiated and leveraged large-scale sponsorships: Nokia Sugar Bowl, Kentucky Derby, Stadium Concert Tours, World Cup Snowboarding and Indy 500. • Created break-through online / mobile community to engage, reward and train sales channels. Captured 71% share of sales recommendations.• Grew marketing team from 2 to 115 in 3½; years to capture strategic advantage. • Member US Management Board.

1997 - 1998

Director of Marketing | Business Development

Nokia Mobile Phones

Tapped to build organization from the ground up. Driving force behind strategy to leverage channel partner resources and increase promotional dominance by delivering customized, channel centric marketing campaigns. Hired and led a team of 26. Managed annual budget of $7 million. • Seized #1 market share at SBC, Bell South and boosted sales at AT&T over 150%.• Acquired 65% share of channel-driven promotions. Delivered targeted high-profile promotional vehicles and locked out competitors with exclusive agreements. • Acquired #1 share ($65 million) of customer-paid advertising per year. Filled customer competency gaps with Nokia personnel and leveraged their resources.• Cut promotional costs 8%. Standardized web-based systems for all campaigns.• Attracted top tier talent from outside industry to acquire unique marketing skills and gain advantage – Ranked #1 for channel marketing support (Morpace Market Research).• Negotiated marketing alliance with 7-Up. Generated $26 million brand value. Gained brand exposure 750 million bottles/cans and merchandising in 180,000 retail locations.• Built competitive barriers. Embedded consulting teams into customer strategic process.

1994 - 1997

Sales Director | National Accounts

Nokia Mobile Phones

Promoted to manage rapidly growing P&L, for 35% of the company’s US volume - National Accounts. Recruited, trained, and mentored team of 23. • Grew revenue 7-fold in 3 years, taking business from $27 to $189 million.• Increased sales productivity by creating Nokia’s first sales automation / CRM system. Combined processes, people, and technology to improve customer satisfaction. • Fast-tracked in elite global leadership training and development program (Nokia Compass). Selected to host Compass Leadership Module following year.• Developed new business Pac Bell, Ameritech, Cellular One, Primeco and Air Touch

1993 - 1994

Sales Director | West Region

Nokia Mobile Phones

Hired, trained and led a staff of 10 to operate in a 19-state region. • Delivered revenue growth of over 200%.• Increased US distribution 12%. Negotiated agreement with the nation’s largest distributor.• Developed new business with Alltel, US Cellular and US West.

1991 - 1993

District Sales Manager

Nokia Mobile Phones

Managed a 5 state territory - Nokia brand was virtually unknown in US market.• Delivered sales growth of over 140%.• Established new business with AT&T McCaw and Southwestern Bell Mobile Systems.


2007 - 2008


London Business School, U. of London
2002 - 2006


The University of Texas at Arlington
1998 - 1999

Graduate Marketing Program

Southern Methodist University - Cox School of Business



Marketing & Business Development

Sales Business Development Sales Promotions / Sponsorships Sales F500 Account Management Strategic & Market Planning Social Media / Networking Internet Marketing/Search Brand Management/Extension Marketing Research & Analysis Contract Negotiation New Product Launch Integrated Marketing Field / Corporate Marketing P&L Management Marketing ROI Analysis Strategic Partners / Alliances Channel Sales & Marketing Agency Selection Sales Forecasting & Budgeting Product Positioning B2B and B2C Sales Marketing Public Speaking