Summary

Over 11 years experience in product management and project management with a professional history of leading innovations in the online world. Especially skilled at identifying market requirement, designing relevant products and bringing them to market. With an MBA and a B.Sc. in Engineering I have a unique ability to balance the technical product development with the business requirements.

Work History

Work History
Jul 2009 - Present

Entrepreneur/Founder

Self - Employed
Jul 2008 - Jun 2009

Director, Marketing Strategy

Rosetta
Developing segmentations and marketing strategy plans for leading technology Fortune 500 technology and telecom companies. • Lead a team in building a B2B segmentation of business decision markers and IT managers for one of the largest software companies in the U.S • Built a segmentation based on Nielsen's Claritas ConneXions quadruple play telecommunication segmentation (TV, Wireless, Landline, Internet) for one of the largest Internet service providers in the U.S.
Jun 2007 - Jul 2008

Consultant

Rosetta
• Developed an HDTV segmentation for a leading flat-panel TV company • Developed wireless and cell-phone segmentation for one of the largest wireless carriers in the U.S.
Aug 2006 - Jun 2007

Product Manager

Amazon.com
Product manager at IMDB.com • Manage collaborative contribution product (“wiki” style feature) to encourage users’ contribution to the site. • Manage “Resume” service product, a subscription-based service that allows production cast and crew to enhance the vetted data that IMDb collects by uploading resume and photos. • Manage “Self Service Advertising” product, a system that allows advertisers to create on-line advertising campaigns with IMDb.
Oct 2004 - Jun 2005

Senior Product Manager - OSS

HOT telecom

• Established and directed the new Operational Support Systems software department. • Led cross-functional team of engineering, marketing, IT, operations and subcontractors to launch the new Voice over IP network on time. • Directly oversaw marketing and operation managers in all aspects of converting trial users and obtaining new users. By mid-2005 the Voice over Cable network was the largest in the world, with more than 20,000 clients. • Selected by VP of engineering to manage six-person team which developed long and short-term strategies for network operations improvements.

Jun 2002 - Jun 2004

Product Manager, Operational, Control, Command, Management (OCCM) software

ISRAEL AIR FORCE Computer Networks Branch
� Directed a 28-member team that developed improved OCCM software on time and on budget, achieving higher end user satisfaction and increasing system efficiency by 40%. � Led a strategic review and restructuring of communication networks management system, leading to 800% growth in system usage by end users. � Negotiated maintenance contract for the communications network leading to a 15% cost reduction. � Supervised the $1.25 M maintenance contract with Nortel networks. � Identified inefficiencies, presented analysis and recommended solution to top management. Initiative led to implementation of a CRM system in the Israel Air Force. � Ranked Captain while serving in a Major�s position, youngest officer serving in this position.
Apr 1998 - Jun 2004

Data Networks Officer

ISRAEL AIR FORCE Computer Networks Branch
Operational Data Networks Officer, 2001-2002 � Led and managed a $15 M RFP replacing the LAN at the heart of the Air Force operational site, with leading telecommunication companies (Cisco, Nortel and Avaya). � Oversaw routing equipment installed at Israel Air Force, including purchasing new equipment, managing maintenance contracts and training of 120 staff members. Managerial Data Networks Officer, 2000-2001 � Managed team of 15 in a seamless update and conversion of IT (including: software, databases, and telecommunication) for massive 1500 person re-organization project in aggressive 2 month timeframe. � Led cross-functional team of engineers, IT and finance in the development and roll out of the IAF Intranet, the biggest intranet in the Middle-East at that time, on time and on budget. This $15 M project was honored best project award in the IAF by the head of the IAF. � Honored with Best Officer Award, 2001.

Education

Education
2005 - 2006

MBA

Northwestern University - Kellogg School of Management
2001 - 2004

MBA

Tel Aviv University
1994 - 1998

BSc

Technion-Machon Technologi Le' Israel