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Alex Lavie-Pratt

Solutions and Services Architect

Work experience

Oct 2014Present

 Zebra Technologies-Motorola Solutions Enterprise

Assist Field Teams and Partners across EMEA Region to conduct Stakeholder meetings and Assessments to understand Customer's Business Objectives and Technical Challenges.

Use Motorola Solutions’ "Plan/Implement/Run" framework to ensure Customer Success.

Promoting Managed Services and Solutions focusing on: - Locationing, Omni-Channel Marketing - Mobile Device and Application Lifecycle
Management - RFID 'everywhere' - Wireless Networks -  IoT .

Jan 2011Oct 2014

Senior Sales Engineer


Flexera has an end to end solution, widely regarded as the standard in Entitlement Management.

Engagements consist in helping  software and hardware producers grow revenue and reduce costs by enabling them to flexibly price, package, license, distribute and update software and software licenses for their customer base.

Sales skills:

Technical skills:
discussing pricing/licensing strategiesproduct demonstration
sharing best practiceworkshops and role plays
presentingconsulting project definition/scoping
Jan 2009Jan 2011

Business Development Executive


Heping Sales Organisations accross EMEA to penetrate new and existing markets.I focus on creating favourable conditions for establishing partnerships with Software Editors and Domain Expert Consultancies; from support to marketing organisation to technical workshops and tender assistance (RFI, POC,..)

Jan 2008Dec 2009

EMEA Regional Director

International Sybase User Group

Responsible for maintaining relationships and contact between Sybase,  ISUG,  local user groups and Partners/Sponsors .User groups include geographically based groups and virtual groups. Providing strategic direction and tactical assistance with the organization of road shows, conferences and developer/Professional eco-System development.

Mar 2001Jan 2009

Pre-Sales Consultant

Sybase UK, Ltd

Qualify customers’ needs and design solutions to meet those needs.Software Licensing ExpertTechnical account planning Interface back into Engineering, Marketing, Sales… to ensure future technical trends are identified and ensure the needs of the organisation are met.Technical workshops to both Customers and the Sales Team.



BA(Hons) Business Administration

The University of Hull
Jan 1991Jan 1994

Business Administration and International Marketing

Universite d'Avignon


Foundation course to Business studies

Prepa HEC option Generale


IT Skills and Experience

Solution Selling, Pre-Sales, Sales Enablement

Managed Services, XaaS,Data Warehousing, Business Intelligence, Mobility, Cloud, Enterprise Applications (SFDC, Oracle, SAP,...)

Solution Architecture,  Business Process Integration, Enterprise Architecture, Entitlement Management, Billing, Data/MetaData Quality.

Java, C#, C/C++, SQL

FRENCH: Comprehension and excellent fluency. RUSSIAN: Comprehension and excellent fluency. ENGLISH: Comprehension and excellent fluency.     + SPANISH: Basic communication.