Jordan Cieslak

Accomplished Account Director/ Team Leader

  • Greater Philadelphia Area, US PA

Dynamic group account director with 15 years experience in marketing communications, business development, account management, event management, branding, collateral content & design, ROI reporting, budget forecasting, and strategic campaign planning for the Pharmaceutical industry. 

Directly responsible for generating over $70 million in revenue throughout a 15 year career.

An expert at transforming client challenges into creative solutions, bringing real-world perspective into a well-honed sense of brand development. Creating strategies that have measurable business impact and deliver insights that guide a company’s thinking, communications, and behavior. 

Account lead for such corporate brands as Shire Pharmaceuticals, P&G Consumer Products, Baxter, Incyte, Pfizer Anti-Infectives, Novartis Cardiovascular, and Bayer Oncology.

Work experience
Oct 2013 - Present
Group Account Director
Visual Communications, Inc.

Account Management, Business Development, Marketing Communications

  • Create strategic opportunities and managed key client relationships from creative development, through project proposal, to project implementation. 
  • Develop client focused consumer and business event strategies, trade show initiatives, digital and social media programs, analytics and measurement for various Pharmaceutical and Consumer Products accounts.
  • Lead cross-functional teams in the implementation of numberous multitiered projects. 
  • Develop and manage strategic face-to-face marketing initiatives for P&G Consumer Products Key Accounts team.
Jan 2012 - Jul 2013
Global Account Director
EWI Worldwide

Strategy, Business Development, Account Management, Marketing Communications

  • Lead a cross-functional internal team in the development and implementation of our 2012 exhibit program for the Healthcare Exhibitors Association (HCEA) Annual Meeting, which was awarded “Best Exhibit Design and Activation”.
  • Spearheaded our strategic sales and marketing approach for the newly formed EWI Worldwide healthcare division which was implemented within 3 months of development.
  • Identified client and targeted prospects needs, presented program concepts to meet those needs, and flawlessly managed and lead a team in the execution of those concepts. Leading to a 25% new business increase in healthcare focused revenue as well as a 45% increase in overall healthcare focused revenue. 
  • Established relationships and guided numerous multi-million dollar proposals and presentations for: Pfizer, Bausch + Lomb, Abcam, athenahealth, etc.
Jul 2005 - Jan 2012
Account Director
Cal Ostlund Exhibits

Business Development, Client Services Management, Account Management

  • Developed over $40 million of new business revenue in 6 years. Averaged nearly $6.5 million of revenue per year. New Accounts developed include; Shire Pharmaceuticals, Auxilium, Incyte, Axcan, and Idenix.
  • Lead and was the key point of contact for 10 major accounts with direct responsibilities for the management of internal cross-functional teams consisting of; design, engineering, project management, account management, shop, estimating, and billing.
  • Developed sales and marketing strategies to follow-up on targets and expand business opportunities within our existing client base.
  • Mentored teams of account executives, account managers, and project managers responsible for the day-to-day servicing of key accounts. 
Sep 2002 - Jun 2005
Director of Sales and Marketing
Sho-Aids, Inc.

Business Development, Marketing Management, Account Management 

  • Developed a new marketing strategy based on Sho-Aids, Inc.’s extensive experience in the Healthcare exhibition service industry.  This strategy was integrated into our sales, advertising, and supports materials to develop a coherent and consistent approach used to acquire new accounts as well as to enhance the servicing of existing clients.
  • Generated $9 million of total revenue with the implementation of the strategy detailed above. New Accounts; Amgen Biotech, Pfizer Consumer Healthcare. Account Retention; Abbott Laboratories
Mar 2002 - Sep 2002
Specialty Sales Representative

Pharmaceutical Sales

  • Managed the important Philadelphia territory consisting of key influential hospitals, 150 physicians and valued at $2.5 million.
  • Increased market share of Plavix, Avapro, and Ambien 
Aug 2000 - Nov 2001
Marketing Manager
Pharmedica Communications, Inc.

Medical Education Sales, Marketing Comms. Management, Project Management

  • Developed and strengthened a key account relationships of Centocor CVBU (Retavase and Reopro) through strategic planning, ensuring efficient operations, and reinforcing internal account team procedures. 
May 1999 - Jul 2000
Professional Sales Representative
Johnson & Johnson (Janssen Pharmaceutica)

Pharmaceutical Sales

  • Increased market share of AcipHex, Propulsid, and Sporanox to private practice physician’s offices, community hospitals, independent and chain pharmacies, in the Wilmington, DE territory.
1993 - 1998
Bachelor of Science (B.S.) Marketing
Widener University
Skill Sets
strategic and tactical planning
managing and mentoring direct reports
cross-functional team leadership
decision making, critical thinking
strong presentation skills
client relationship development
strong interpersonal and communication skills