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Jordan Cieslak

Accomplished Account Director/ Team Leader

Dynamic group account director with 15 years experience in marketing communications, business development, account management, event management, branding, collateral content & design, ROI reporting, budget forecasting, and strategic campaign planning for the Pharmaceutical industry. 

Directly responsible for generating over $70 million in revenue throughout a 15 year career.

An expert at transforming client challenges into creative solutions, bringing real-world perspective into a well-honed sense of brand development. Creating strategies that have measurable business impact and deliver insights that guide a company’s thinking, communications, and behavior. 

Account lead for such corporate brands as Shire Pharmaceuticals, P&G Consumer Products, Baxter, Incyte, Pfizer Anti-Infectives, Novartis Cardiovascular, and Bayer Oncology.

Experience

Oct 2013Present

Group Account Director

Visual Communications, Inc.

Account Management, Business Development, Marketing Communications

  • Create strategic opportunities and managed key client relationships from creative development, through project proposal, to project implementation. 
  • Develop client focused consumer and business event strategies, trade show initiatives, digital and social media programs, analytics and measurement for various Pharmaceutical and Consumer Products accounts.
  • Lead cross-functional teams in the implementation of numberous multitiered projects. 
  • Develop and manage strategic face-to-face marketing initiatives for P&G Consumer Products Key Accounts team.
Jan 2012Jul 2013

Global Account Director

EWI Worldwide

Strategy, Business Development, Account Management, Marketing Communications

  • Lead a cross-functional internal team in the development and implementation of our 2012 exhibit program for the Healthcare Exhibitors Association (HCEA) Annual Meeting, which was awarded “Best Exhibit Design and Activation”.
  • Spearheaded our strategic sales and marketing approach for the newly formed EWI Worldwide healthcare division which was implemented within 3 months of development.
  • Identified client and targeted prospects needs, presented program concepts to meet those needs, and flawlessly managed and lead a team in the execution of those concepts. Leading to a 25% new business increase in healthcare focused revenue as well as a 45% increase in overall healthcare focused revenue. 
  • Established relationships and guided numerous multi-million dollar proposals and presentations for: Pfizer, Bausch + Lomb, Abcam, athenahealth, etc.
Jul 2005Jan 2012

Account Director

Cal Ostlund Exhibits

Business Development, Client Services Management, Account Management

  • Developed over $40 million of new business revenue in 6 years. Averaged nearly $6.5 million of revenue per year. New Accounts developed include; Shire Pharmaceuticals, Auxilium, Incyte, Axcan, and Idenix.
  • Lead and was the key point of contact for 10 major accounts with direct responsibilities for the management of internal cross-functional teams consisting of; design, engineering, project management, account management, shop, estimating, and billing.
  • Developed sales and marketing strategies to follow-up on targets and expand business opportunities within our existing client base.
  • Mentored teams of account executives, account managers, and project managers responsible for the day-to-day servicing of key accounts. 
Sep 2002Jun 2005

Director of Sales and Marketing

Sho-Aids, Inc.

Business Development, Marketing Management, Account Management 

  • Developed a new marketing strategy based on Sho-Aids, Inc.’s extensive experience in the Healthcare exhibition service industry.  This strategy was integrated into our sales, advertising, and supports materials to develop a coherent and consistent approach used to acquire new accounts as well as to enhance the servicing of existing clients.
  • Generated $9 million of total revenue with the implementation of the strategy detailed above. New Accounts; Amgen Biotech, Pfizer Consumer Healthcare. Account Retention; Abbott Laboratories
Mar 2002Sep 2002

Specialty Sales Representative

Sanofi-Synthelabo

Pharmaceutical Sales

  • Managed the important Philadelphia territory consisting of key influential hospitals, 150 physicians and valued at $2.5 million.
  • Increased market share of Plavix, Avapro, and Ambien 
Aug 2000Nov 2001

Marketing Manager

Pharmedica Communications, Inc.

Medical Education Sales, Marketing Comms. Management, Project Management

  • Developed and strengthened a key account relationships of Centocor CVBU (Retavase and Reopro) through strategic planning, ensuring efficient operations, and reinforcing internal account team procedures. 
May 1999Jul 2000

Professional Sales Representative

Johnson & Johnson (Janssen Pharmaceutica)

Pharmaceutical Sales

  • Increased market share of AcipHex, Propulsid, and Sporanox to private practice physician’s offices, community hospitals, independent and chain pharmacies, in the Wilmington, DE territory.

Education

19931998

Bachelor of Science (B.S.) Marketing

Widener University

Skill Sets

strategic and tactical planning

managing and mentoring direct reports

cross-functional team leadership

decision making, critical thinking

strong presentation skills

client relationship development

strong interpersonal and communication skills