·Proactively anticipated clients’ needs and communicated direction to account team.
·Supported account team with on-going research, planning and reporting on all client accounts.
·Successfully managed over a dozen strong relationships with clients as well as all media representatives.
·Superior presentations skills.
·Assisted in research for new business efforts.
·Led research, strategic planning and development of all marketing programs for new branch openings of bank client
·Single-handedly developed client merchandising plan outlining statewide outdoor media program for healthcare insurance campaign resulting in client doubling budget.
·Managed multiple print, radio and outdoor campaigns. Led strategic planning and campaign development through execution.
·Expertly managed “Surviving your Lawsuit” physician litigation kit including negotiating and collaborating with internal and external partners.
·Contributed and coordinated script writing, casting, production schedule, editing and pre- and post production of consumer insurance video.
Assistant Account Executive
·Managed all the day-to-day efforts on behalf of the client.
·Responsible for on time and accurate delivery of all advertising materials by providing timely and detailed communication via weekly status reports and meeting reports.
·Coordinated the opening and closing of all projects and assisted with project invoices and estimates including delivery to client.
·Maintained files such as; insertion orders, client advertising approval, product files and competitive tear sheets.
·Developed creative strategy briefs and other written materials.
· Evaluated creative work and measured message against strategy and objectives
·Conferred with media representatives to ensure that all buys were in place and material was running correctly.
·Led agency’s first major outdoor campaign including the coordination of strategic and creative development and execution.
·Key player in the planning, strategy and media development for all new branches of our largest banking client
·Developed deep understanding of media research, planning and buying by working closely with Media Director.
·Successfully developed a new competitive analysis spreadsheet system which is still used by the client today.