Melissa Hathaway

Summary

Results oriented manager seeks a career in a progressive organization to build strong client relationships and penetrate untapped markets using strong interpersonal skills.  Experienced with many aspecs of advertising and branding, an would be an ideal fit for advertising agencies.

Work History

Work History
May 2008 - Present

Marketing / HR Assistant

Dart Bank

Created media plans and internal / external marketing campaigns. Produced radio and print advertisements and new marketing materials. Heavy event and project management experience.  Managed planning, implementation & execution of various large projects including corporate strategic planning, public relations program, website development, web 2.0 campaign, new product development. Worked with Human Resources to assist in hiring & termination.  Supervised implementation & management of internal marketing, employee morale and new HR programs.  Monitored all payroll activity as Payroll Manager. 

Mar 2007 - Jan 2008

Director, Third Party Administration

Healthcare Solutions Agency

Managed implementation of department, consulting, training, hiring decisions, and sales policies.  Managed maintenance of legal plan documents, client relations, account management, staff, marketing and sales.  Responsible for sole oversight of new product development and all main functions of the TPA department.  Managed a staff of 3 people with personal sales portfolio increase of 700%.

Feb 2006 - Mar 2007

Advertising Assistant

Lipman Hearne, Inc.

Created marketing plans for clients in the non-profit sector with a focus on educational institutions.  Managed marketing and advertising research, media planning & buying, maintaining communication with vendors & clients, media billing.  As Youth Media Specialist, organized advertising with high school, community college, and university publications.  Created advertising media kits and personally managed direct mail campaigns to increase effectiveness of advertising with youth publications, resulting in a 25% increase in success rate.

May 2005 - Jan 2006

Marketing Intern

Michigan Health & Hospital Association

 Directed various marketing research projects and managed direct mail campaigns.  Supervised research of tradeshow events and promotional items for 2006.  Required to be focused and independent, as well as carefully follow directions and consult with other co-workers and manage other interns. 

Education

Education
2009 - 2010

Bachelor of Business Administration

Davenport University
2004 - 2009

Marketing

Lansing Community College
2005 - 2007

DePaul University

Skills

Skills

Computer Skills

Very comfortable with Microsoft Word, Excel, PowerPoint, Outlook, Publisher, Adobe Photoshop & InDesign CS3, Drupal, MOD-x, various Social Media applications.  Well versed with databases such as PayDirect 125 and 105, Client Exchange, SBMS (Strata Business Marketing Systems), Strata View, Silent Partner.