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Work experience

Jul 2010Present

Digital Program Manager - North America Retail Brand Presentation

Nike, Inc.
  • Initiated the discussion and the current development of the first Global Digital Commerce Directive to guide execution on as we as Wholesale partner sites in an effort to align against the future of the business
  • Developed and directed the digital strategic plan for the extension of the House of Hoops in-store experience utilizing eCommerce, social media, mobile engagement, and email marketing to beacon key Nike Basketball brand initiatives and product stories
  • Leading the roll-out of an interactive touchscreen experience in all North America House of Hoops locations that integrates with the HOH online experience
  • Established a North America RBP Digital Collaboration space on BNX that serves as a consistent collaboration/notification platform for digital retail assets available seasonally for all categories help elevate the Brand in the Wholesale marketplace
  • Drafted the creative brief and managed the production of motion graphics content to launch the HO10 Team Hoops collection in North America on Wholesale partner websites
  • Conceptualized and managed the development of motion graphics content to support the LunarGlide+ 2 on North America and Global partner and Direct to Consumer retail websites as well as in-store
  • Drafted the creative brief and managed the production of motion graphics content to launch the Zoom Victory XC in North America on Wholesale partner websites as well as in-store
  • Providing functional expertise to the NA Brand Operations team to influence the development of an integrated global technology foundation that manages the lifecycle of a project supporting Category GamePLAN executions
Jun 2009Jul 2010

Digital Marketing Specialist - North America Retail Brand Presentation

Nike, Inc.
  • Developed and directed the digital strategic plan for the extension of the Finish Line Amplify Running in-store experience utilizing eCommerce, social media, mobile applications, and email marketing to beacon key brand initiatives and product stories
  • Used consumer 360-degree immersion and macro trend research to determine the relevance of new digital technologies - resulted in the development of an iPhone application that provides on-demand utility and geo-locates product as well as the application of Quick Response code technology to extend dynamic product storytelling to the in-store environment
  • Crafted a North America RBP strategy and resource plan to address the changing digital and consumer landscape in an effort to help develop/drive marketing plans to grow and strengthen Nike's business
  • Drafted the creative brief and managed the production of motion graphics content to launch the FREE Run+ in North America on, Wholesale partner websites, and
  • Conceptualized and managed the development of motion graphics content to support the LunarElite+ on North America and Global partner and Direct to Consumer retail websites as well as in-store
  • Developed the pre-event activation plan (digital, in-store, and print) for the 2010 Pittsburgh Marathon sponsorship in partnership with Dick's Sports Goods in addition to helping plan and execute the expo experience (Nike+, Gait Analysis, and Retail)
  • Devised and executed the North America Retail activation plan for the 2009 Human Race (inclusive of in-store, training, digital and national partnership with Finish Line) which culminated in recruiting 5,384 runners for 15 RSG and 7 Direct to Consumer events
  • Planned and executed a premium in-store event with Nordstrom for the 2009 Nike Women's Marathon - resulted in 133% sales increase on the day and 100% sell-through of the SMU LunarGlide+
  • Managed the North America Running category presence across all of (seasonal imagery, motion graphics/video content, product imagery) with the goal of maximizing product awareness and sales via premium product presentations and retail experiences
May 2008Jun 2009

Marketing Specialist – Eastbay and Champs Sports - U.S. Retail Brand Marketing

Nike, Inc.
  • Lead a collaborative approach with retailer (VPs of Marketing) and internal stakeholders (commerce, brand marketing, brand design, product, and sports marketing) to solidify seasonal, long-term, and holistic account plans with the goal of growing the business
  • Evolved the print+digital model with Eastbay via the delivery of "Sport Bibles" igniting innovation against the commercial and sports calendar as well as the development of a cross-categorical Nike Brand portal on housing compelling content elevating key product/brand stories
  • Created greater impact and consistency for Brand/categories with premium permanent and reusable in-store presentations at Champs while balancing retail realities and business dynamics
  • Effectively managed several creative and production agencies/vendors for in-store, digital, and print executions across all categories against aggressive timelines
  • Effectively managed 2 accounts solo for 5 months as a Marketing Specialist - During this time, I:

~  Facilitated 2 sell-in seasons (2 GTMs and 2 Final Lines meetings with each account)

~  Planned, managed, and executed 18 in-store programs across Running, NSW, Basketball, and Jordan for Champs

~  Planned, managed, and executed 7 Eastbay catalogs and respective digital executions for key initiatives across all categories

~  Planned and executed Nike Cross Nationals event partnership and activation consisting of print, digital, and on-site retail experience

~  Executed Champs Sports Bowl partnership and in-store/event activation as well as Big Ten Intramurals sponsorship

~  Planned and executed pop-up retail experience at the first ever Nike 7On National Championship at WHQ

  • Led a strategic marketing discussion with the NSW Sales and Marketing teams to facilitate increased marketing support and product placement with Eastbay
  • Co-developed and presented Eastbay Strategic Plan to US Brand senior leadership - resulted in Eastbay being identified as a priority account and in demand creation budget being more than doubled ($1.2M - $3.5M)
  • Led the mandate to get internal stakeholders (Brand Design) on Eastbay timelines - resulted in more timely delivery of VCs and other creative assets to the Retail Brand Organization
  • Forged strategic partnership with Media and Brand Connections to utilize Eastbay as a media vehicle with the placement of brand ads and Nike-owned catalog covers
  • Helped facilitate the first "Marketing Summit" with Eastbay to present Nike's strategic vision - resulted in the President of Eastbay remarking, "It was the best marketing meeting with Nike ever."
  • Planned and executed the first ever catalog and digital execution targeted towards the teen female athlete (Sweet 16) - resulted in unprecedented sell-throughs for apparel (double-digit) and footwear (high single digits)
  • Helped execute (managed the photo shoot) of the Holiday 2008 Hoops Bible launching the LeBron VI (first to market) and Team Basketball footwear - resulted in Eastbay being deemed the best basketball account internally (Dan Jones)
  • In conjunction with STACK Magazine, led the development of product videos with the Nike Basketball product designers to elevate the storytelling around the HO08 product line as well as syndicating the webcast of the Kobe IV Media Summit to the Nike Brand portal on
  • First to market with Pro Combat by executing an innovative print execution (tipped-on bookmark) - resulted in 100% liquidation of the Pro Combat Football Hard Shell Short
  • Developed FY10 Strategic Plan and FA/HO09 Marketing Calendar for both accounts
Jun 2007May 2008

Account Brand Marketing Intern – Foot Locker, Inc.

Nike, Inc.
  • Drove the creative vision for the November 19th House of Hoops launch event in Harlem involving appearances by legendary athletes, key-influencers, senior leadership, and exclusive release of the China Edition LeBron V
  • Developed and executed on-going marketing support strategies for the Harlem House of Hoops location comprising of product curations, community integration events, athlete/celebrity appearances, and outbound advertising
  • Managed the content calendar for the "Chill Zone" and "Scoreboard" interactive in-store elements consisting of video content and event/product release updates for Nike Basketball, Jordan, and Converse
  • Planned and executed a career seminar and book signing featuring Kevin Carroll, author of the Rules of the Red Rubber Ball, which drew over 130 local high school students and delivered on the promise that House of Hoops would not just be "one more place to buy kicks."
  • Planned and executed an autograph signing featuring the 2008 Jordan Brand All-America Team which involved an in-store meet-and-greet along with music and giveaways
  • In conjunction with the Jordan Brand Classic, planned and executed an exclusive Q&A session with Jordan Brand Footwear Director, Gentry Humphrey, at the Harlem Hip-Hop Culture Center - resulted in consumers camping out the night before for one of 200 free tickets
  • Drove the development of new innovative opportunities to highlight Nike, Jordan, and Converse product at the point-of-purchase by providing detailed program direction to external design and production groups
  • Developed the marketing concept map for the Harlem House of Hoops which is still being utilized as template today
  • Assisted in the creation of FY '09 strategic plan to elevate the mall experience across all Foot Locker, Inc. divisions Align and deliver support against Commerce Strategic Plans-Elevate the Mall
  • Crafted recaps for key product launch events and community
  • Provided key consumer insight on how to leverage Nike's sports marketing assets in the retail environment by way of player exclusives, athlete appearances/ testimonials, and pop-up retail
Aug 2006May 2007

Graduate Assistant and College Football Recruiting Consultant

GamePlan Technologies
  • Developed and served as the media content manager for the Ohio University Football NetSite - an internal collaboration tool for coaches, players, and staff to share video content and rich media
  • Integrated the video capture, edit, and analysis capabilities of the GamePlan software into the Ohio University Football team's NetSite
  • Assisted the Ohio University Football Recruiting Coordinator with streamlining the recruiting process via digital communication tools
  • Assisted with research and development of current software and new media content strategies
Jun 2006Aug 2006

Corporate Sponsorship and Event Promotions Intern

Big South Conference
  • Assisted with the execution and fulfillment of corporate sponsorship agreements with corporations such as Gatorade, State Farm, and Aeropostle
  • Prospected and identified new corporate partners for Women's and Olympic sports
  • Developed and executed on-campus grassroots initiatives with corporate partners comprising of product giveaways and data collection
  • Supported logistical and marketing preparations for fall sports championships
Aug 2005May 2006

Business Development Group Consultant

Ohio University Voinovich Center for Leadership and Public Affairs
  • Obtained over 400 hours of small business marketing, management, and financial consulting experience
  • Developed a business plan and pro-forma financials for a custom-countertop manufacturer resulting in the client acquiring $300,000 of venture capital financing
  • Developed a competition and market validation analysis for a venture capitalist firm to influence the investment in an international virtual collaboration software company
  • Constructed an inventory costing tool for a local dine-in restaurant and catering business







  • The John McLendon Memorial Minority Postgraduate Scholarship Award Winner presented by the National Association of Collegiate Directors of Athletics (2005)
  • Four-year letterman for the William and Mary Football Team (2001-2004)
  • The College of William and Mary Provost Award Winner (2003 & 2004)
  • Atlantic-10 Academic All-Conference (2002, 2003 & 2004)
  • Colonial Athletic Association Scholar Athlete (2001-2002)
  • The College of William and Mary Dean's List (four semesters)