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Web Usability ● Social Media Consulting ● e-Learning 2.0 Training ● SEO-Web Analytics

Repeated successes with continuous process improvements in financial / manufacturing / baking industries, with large Fortune 200 companies.

  • Expanded online presence for company, including dynamic web content, blogs, and social networking sites to improve functionality and communications with retail customers, sales & marketing representatives, and volunteer work force.
  • Coached and trained over 300 job seekers to leverage social media for personal branding, job networking via multi-presentations to Career Prospectors, other network groups in Richmond, VA.

An innovative leader, skilled social media strategist, and web content manager. The proven ability to analyze a business process, services, and growth opportunities, then introduce strategic and tactical solutions that generate process improvements, better communication and customer engagement.

Recognized for broad strengths in continuous process improvements, and social media strategy designed to enhance web presence, using the latest social media tools, and Web 2.0 technologies. A social media strategist, webmaster, and professional leader who trains others in the use of social media to create a unique brand, define a marketing strategy, and build solid relationships to grow a business network. Skilled in social networking, branding 2.0, marketing 2.0, and web 2.0 concepts. An IT professional with over 20 year’s information technology experience with large fortune 200 companies, a proven problem solver and innovator; able to make an existing process better. • Proficient in social networking, social media integration to make websites more viral • Excel in web content management, website design, web usability analysis, wiki sites • Able to leverage social media to create and optimize brand awareness to increase website traffic. Seeking an opportunity to apply skills as a web content manager, social media strategist, instructional designer, or web usability analyst. 

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Work experience

Programmer / Quality Assurance

Philip Morris

During 16 year tenure, held positions including: Programmer, Senior Master Scheduler, Operator II

Process Improvements • Researched and developed an improved method for loading new data into a database system, which reduced initial load time by 6 man hours. Streamlined and cut by 50% the number of job streams required to implement the system, which lowered operating costs, reduced processing time, and saved customer money. • Wrote a technical manual that captured all needed commands and system start-up procedures that saved valuable time for completing initial system start-up tasks. It became a valuable tool for operators and was distributed to other Philip Morris plants as a library reference guide. • Served as project leader for conversion of production job runbooks to Microfiche, trained personnel on use of new system and implemented the new process for support teams.

Jun 2009Present

Richmond Social Media Examiner

• Online reporter, research and write about social media websites, blogs, software tools, branding 2.0, marketing 2.0, and web 2.0. • Share networking tips, recommendations, "breaking" news, and the latest with the Richmond social media scene.

Sep 2010Present

Web Developer

Interbake Foods LLC

Web Developer (Web Content Management / Social Media Strategy)

·Used Newfangled, a content management system (CMS) to create site content, including blogs, images, documents, videos, links, and web pages. Key member of site redesign team.

·Increased social web presence with creation of Facebook pages for customer engagement.

Online course creation and e-Learning instructional design - As project lead to replace current e-Learning system, performed analysis on several LMS/CMS, and course authoring tools to assess, test, and recommend courseware packages flexible enough to meet customers needs.

·Created online courses using appropriate courseware tools (Articulate, Moodle, TOPYX, Captivate, Smartbuilder) for customer evaluation that support business objectives.

Coordinated training using TOPYX, an LMS eLearning 2.0 platform with integrated social learning. Obtained business approval to use TOPYX for new e-Learning software solution.
May 2008Oct 2008

IT Professional / Consultant / Project Manager


Code X Inc, Richmond, Virginia 05/08 – 10/08 Project Manager/ Consultant – As project lead, performed analysis on current system change management and documentation process for large financial services company (Capital One). Optimized current system and implemented process improvements. • Re-engineered the change management process into a more repeatable, business effective process model that promotes collaboration between departments and stakeholders. • Developed the conceptual design of a new documentation update model enabling a more efficient process of managing change awareness and communications. • The tasks for Reference Document Revamp Project were completed and delivered under budget and ahead of schedule in a 4 month time frame instead of the 6 months originally slated. Saved Capital One money by completing the project 2 months ahead of schedule.


Sr Technical Analyst (Production Support Specialist)

Capital One

Webmaster - Successfully performed webmaster duties for IT organization that included web site content creation, folder hierarchy design analysis, enhancements, maintenance, and updates to web pages using Dreamweaver, CSS, and HTML software. Process Improvements - Managed a contingency planning process and implemented improvements to deliver a simplified, more portable process model. • Received ‘Technology Services Certificate of Merit’ award for innovating a software solution to a data file transfer problem. • Key member of team that was awarded the organization’s ‘Circle of Excellence Award’ for the successful optimization of the credit card system. Knowledgelink/ Livelink (Data repository administrator) • Designed and implemented technology solution to capture communications at executive level for high severity incidents. • Lead analyst for the conversion of the existing Knowledgelink data hierarchy to the new CobiT function based data storage system.


Charlie Wood

Gunther Brinkman

Robert Turner