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My name is Lance Heisler.  I'm a senior at the University of Oregon double-majoring in Public Relations and Spanish.  I'm also minoring in communication studies.  

As a young public relations practitioner, I understand the value and importance of social media and how it can be used to influence target audiences.  It's one of my specialities--I like to think anyways!  

I am really interested in working for a public relations agency after college.  It doesn't matter where, as long as I'm able to do what I love: public relations.

I'm particularly interested in humanitarian public relations because I want to be able to come home at the end of the day knowing that I helped someone.  Working on clean water projects, HIV awareness projects, and other humanitarian projects extremely interest me.  We are all on this planet together and it's our duty as world citizens to better life for everyone!

I'm particularly skilled in public relations planning and I really pride myself in my ability to assemble a cohesive pr plan that follows all the rules and contains all the appropriate materials.  That being said, I'm also great dealing with people and I am able to strategically communicate in order to achieve the desired results.  I'm extremely personable and people know I'm out there to assist them in whatever way possible!  

I am currently a public relations intern at The Ulum Group in Eugene, Ore. where I have had the chance to write news release, draft media advisories, implement social media tactics, pitch news stories to media outlets and research various topics for clients of the public/media/government relations firm.

I recently worked for a student-run public relations firm called Allen Hall Public Relations in Eugene, Ore.  I've had great experience with clients and presenting professional work.  I strive for nothing but the best in order to please clients and give them the results they are looking for!

I also worked as the public relations manager for Ethos Magazine in Eugene, Ore.  I worked with and led students in raising money, hosting release parties, and publicizing our multicultural magazine.  It was such a great experience--in four months we raised more than $4,000 for the magazine in order to print.  Keep in mind that this was a FREE magazine in order to promote cultural diversity in our small college town.

I can't wait to further my skills and get out there in the "real" world of public relations!  It's such a fascinating industry that I've already dedicated years of time to!  If you want to check out my pr blog, you can go to:

Work experience


Public Relations Work

Magazine Design Work



As a public relations practitioner, it's important to be well-versed in other skill areas.  I am very familiar with Adobe Photoshop and InDesign and I am able to create brochures, ads, and magazine spreads that are able to interest the target audience and get my message across in a clear and powerful creative voice.
I have been blogging for the past six months or so about public relations and all things related to the industry. Public relations is the art of influencing behavior.  It means to make someone agree, disagree, vote, buy, sell, follow, and so on.  Many consider the word "influence" to be a poor word choice.  I disagree however, because as long as influencing behavior is done in a transparent and honest manner, it's ethical.   Blogging has been a great way for me to express my thoughts and to put them out there for the world to see.  It's important to create conversation and discussion about public relations and social media--it's the world we live in and we all need to be aware of that.