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Skills

Interpersonal
Proven relationship-builder with excellent interpersonal skills.   Ability to inspire others, mitigate conflict and form strategic partnerships.
Leadership/Management
Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
Analytical/Research
Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
Communication Skills
Exceptional listener and communicator who effectively conveys information internally and externally, including community relations and partnerships.

Work experience

Jul 2005Present

Director of Marketing

Simply Apples

Key achievements

  • Developed and improved strategic communication's plan to validate campaign both internally and externally. 
  • Researched target markets and followed through with key plan to gain market share. 

  • Implemented public relations initiatives to enhance brand awareness.
  • Developed and designed Expo booth arrangement, resulting in heavy traffic and lead generation. 
  • Represent company at community events as well as investor meetings and trade shows.
  • Place processes for effective company management and consistency.
2004Present

Board Member

Alice Eaton Fund

Key Achievements

  • Effectively deliver communication strategies to the board as well as grant recipients and potential  candidates.
  • Created consistent procedures for scoring process of grant applications as well as protocol for recipients applying for grant funding.  Working board member for Communications and Outreach. 
  • Successfully developed  a strategic plan for the organization's mission and image.
  • Build strategic relationships with the community to achieve organizational goals.   
  • Utilize media contacts to promote organization effectively with a small budget. 
20032004

Grant Writer

Domestic Violence Victim Assistance Program

Key Achievements:

  • Communicated with foundations face to face and wrote effectively to attain grant funding 
  • Served as a strong collaborative leader to motivate staff to pursue unexplored funding avenues.
  • Searched grant opportunities and completed RFP's to which we qualified. 
  • Achieved funding for 2 out of 5 grants applied to on a quarterly basis. 
  • Successfully searched for grant opportunities through networking, internet research and industry periodicals. 
20002001

Marketing Development Manager

Softmart (VAR)

Key Achievements:

  • Successfully developed and executed strategic marketing plans.
  • Received recognition for establishing outstanding communications with publishers and directors alike.
  • Managed team of six in developing and maintaining small to mid-tiered publisher accounts.
  • Implemented/tracked new and current programs including e-mail marketing, Internet ads, quarterly catalogs and National sales meetings/Expos.
  • Managed client accounts including Microsoft, Compaq and Hewlett Packard.
19951999

Channel Marketing Development Liason

Automation Mailing, Inc.
  • Refined and developed channel partner program.
  • Positioned sales team to recruit partners through alternative channels.
  • Provided marketing and sales support to new and existing sales partners.
  • Challenged partners through sales incentives that were effective and fun.
  • Created sales kits and training materials.
  • Exceeded revenue goals consistently. 

Education

20022003

Graduate Cert.

Northeastern University
1997

Teaching Certificate

Eastern College
19891993

BS

Springfield College

References

Joseph Asterino

Jen is a creative and energetic force in the workplace. A true leader in her field, Jen managed, motivated, and led the emerging software marketing team which consistently exceeded company income goals. As a leader and mentor, she encouraged creativity and personal growth, allowing her team to be themselves in developing new, and effective, co-marketing programs for vendors. Personable, and positive, Jen is an asset to everyone she is around. Her outgoing spirit is contagious. Efficient, detail oriented, and an excellent team builder.

Michael Morley

Jen operates a unique, creative business providing promotional gifts and ideas to business throughout the United States. She designed and developed the unique offerings she provides. Every client of our firm and every business we have referred to Jen have been extremely pleased with her products and presentation. We receive positive comments years after delivery of the item. When our clients receive an item from Jen's Company, Simply Apples, they know that we are sincere in our expression of thanks to them and they remember us more fondly because of her.

Peter Christianson

Jen has been a volunteer working board member for the past six years.

The Alice Eaton Fund has changed dramatically in the past several years. Jen has made a clear presence in our community. As the Grants Manager, she has doubled the amount of Requests for Proposals in six months. Her repoire with the applicants and the community has been outstanding.

Jen has grown professionally since she has been on the Board. As the Communications and Outreach contact, she has built strong relationships with newspapers and nonprofits within our community. Her efforts have been a significant part of our organization's success. The vibe Jen sends to those around her is positive, light and most of of all, genuine.

Portfolio

Summary

Experienced marketing professional with expertise in corporate development, public relations and communications.  Entrepreneurial minded, confident and resourceful. 

Interest

  • Coaching - lacrosse
  • Community service
  • Gardening
  • Reading
  • Water skiiing
  • Cross country skiing