Skills

Skills

Interpersonal

Proven relationship-builder with excellent interpersonal skills.   Ability to inspire others, mitigate conflict and form strategic partnerships.

Leadership/Management

Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.

Analytical/Research

Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.

Communication Skills

Exceptional listener and communicator who effectively conveys information internally and externally, including community relations and partnerships.

Work History

Work History
Jul 2005 - Present

Director of Marketing

Simply Apples

Key achievements

  • Developed and improved strategic communication's plan to validate campaign both internally and externally. 
  • Researched target markets and followed through with key plan to gain market share. 

  • Implemented public relations initiatives to enhance brand awareness.
  • Developed and designed Expo booth arrangement, resulting in heavy traffic and lead generation. 
  • Represent company at community events as well as investor meetings and trade shows.
  • Place processes for effective company management and consistency.
2004 - Present

Board Member

Alice Eaton Fund

Key Achievements

  • Effectively deliver communication strategies to the board as well as grant recipients and potential  candidates.
  • Created consistent procedures for scoring process of grant applications as well as protocol for recipients applying for grant funding.  Working board member for Communications and Outreach. 
  • Successfully developed  a strategic plan for the organization's mission and image.
  • Build strategic relationships with the community to achieve organizational goals.   
  • Utilize media contacts to promote organization effectively with a small budget. 
2003 - 2004

Grant Writer

Domestic Violence Victim Assistance Program

Key Achievements:

  • Communicated with foundations face to face and wrote effectively to attain grant funding 
  • Served as a strong collaborative leader to motivate staff to pursue unexplored funding avenues.
  • Searched grant opportunities and completed RFP's to which we qualified. 
  • Achieved funding for 2 out of 5 grants applied to on a quarterly basis. 
  • Successfully searched for grant opportunities through networking, internet research and industry periodicals. 
2000 - 2001

Marketing Development Manager

Softmart (VAR)

Key Achievements:

  • Successfully developed and executed strategic marketing plans.
  • Received recognition for establishing outstanding communications with publishers and directors alike.
  • Managed team of six in developing and maintaining small to mid-tiered publisher accounts.
  • Implemented/tracked new and current programs including e-mail marketing, Internet ads, quarterly catalogs and National sales meetings/Expos.
  • Managed client accounts including Microsoft, Compaq and Hewlett Packard.
1995 - 1999

Channel Marketing Development Liason

Automation Mailing, Inc.
  • Refined and developed channel partner program.
  • Positioned sales team to recruit partners through alternative channels.
  • Provided marketing and sales support to new and existing sales partners.
  • Challenged partners through sales incentives that were effective and fun.
  • Created sales kits and training materials.
  • Exceeded revenue goals consistently. 

Education

Education
2002 - 2003

Graduate Cert.

Northeastern University
1997

Teaching Certificate

Eastern College
1989 - 1993

BS

Springfield College

Summary

Experienced marketing professional with expertise in corporate development, public relations and communications.  Entrepreneurial minded, confident and resourceful. 

Interest

  • Coaching - lacrosse
  • Community service
  • Gardening
  • Reading
  • Water skiiing
  • Cross country skiing