Sanghita Majumder

Sanghita Majumder

Work History

Work History
Jan 2010 - Present

Marketing Specialist

Pulpo Media

Responsibilities :

•    Assist in developing a better SEO for the company•    Raise Pulpo Media's awareness with the target agencies, advertisers, publishers and influencers •    Develop relationships with PR sites and communicate complex technology in simple terms•    Render support to Performance Marketing Campaign •    Develop creative advertisements for Business Proposals•    Assist with marketing data collection, aggregation and Competition analysis

May 2008 - Dec 2008

Marketing Executive

Zee Entertainment Enterprise Ltd. (India)

Responsibilities:

•   Designed Launch Campaigns for new programs (fiction & non-fiction) •   Branding Events, Live Shows and Merchandising products and opportunities•   Organised and coordinated talents for various events and consumer promotions•   Strengthened the liaison with the Press and News Channels (PR Activities)•   Collaborated with vendors and coordinated with manager of various departments and external clients•   Worked on film marketing for 2 films of ZEE MOTION PICTURES •   Developed 360 degree campaign design for maximum visibility and viewership of the channel

Apr 2007 - Sep 2007

Account Executive, (Internship)

Lowe Lintas, Interpublic Group of Companies Inc. (India)

Responsibilities:•   Operated as a single point of contact between the agency and the clients•   Developed Brand Activations (New packaging, Brand Passport, Strategic brand analysis for RC)•   Attended client meetings, wrote creative briefs, presented creative output to the clients•   Executed campaigns, commercial shootings and product shootings •   Improved brand planning, giving strategic inputs to the client, giving ideas for brand activations•   Briefed the internal creative team and co-ordinated with the clients to design internal communication models•   Facilitate between the creative team and the client to design internal communication models for the clientProjects Handled: (Client : United Spirits Limited & Brand : Royal Challenge Whisky)•   Aerosmith Concert•   DJ Paul Oakenfold•   RC Rock’N  Nights•   RC Rock’N Bar•   RC Live Earth•   Royal Challenge Television Commercial•   Mood Boards for the brandBrand Activation:•   Aroma story of the brand•   New packaging•   Brand Passport•   Strategic brand analysis for RCProjects Handled: (Client Proline India Limited & Brand : Proline and Vivaldi)

•   Proline – Executing the launch of the Autumn Winter ’07 collections•   Conducting the shooting for the Autumn Winter ’07 collection•   Vivaldi – Conducting the product shoot for 3 new line of Vivaldi shirtsProjects Handled: (Client Cisco System& Brand :Cisco)•   Pride at Cisco•   Cisco Head Start•   Cisco Welcome Kit

May 2005 - May 2006

Associate

EmmayHR

Responsibilities:•   Worked in the analytical recruitment support for the clients of Emmay HR, across locations•   Was responsible, from screening of the resume to short-listing of the suitable candidate for the clients•   Attended client meetings and delivered on austere deadlines

Education

Education
2009 - 2010

Management and Business Track(Diploma)

University of California, Berkeley

Subjects studied :Business Administration :•    Business Negotiation•    Economics•    Management Accounting•    Organization and Management•    Global Business & Marketing Strategy•    Finance•    Business Forecasting and PlanningMarketing :•    International Business Management•    Marketing Metrics•    Marketing Research Concepts & Techniques•    Integrated Marketing Communication•    Strategic Marketing•    Global Marketing•    Brand Management•    Global Marketing Strategies

Assigmnents & Projects:

  • New Brand Launch - Lingo (refer to Portfolio)
  • Haagen Dazs Brand Audit Project (refer to Portfolio)
  • State Farm marketing pitch (refer to Portfolio)
  • Market Research for the EST, Berkeley (http://www.englishsi.com/) (refer to Portfolio)
2006 - 2008

Post Graduate Programme in Media Management

International School of Business & Media

Awards & Activities :

•    Won the GOLD MEDAL for the “Best Academic Performer in Media Management in 2008” in International School of Business and Media•    Was member of the Corporate Relations Committee at ISBM, one of the most important committee of ISBM’s student council body•    Organized a media seminar on “Challenges of Journalism in West Asia”, the speaker Prof. Emmanuel Rosen, journalist from Israel cover the recent Lebanon war

Subjects studied:•    Marketing•    Advanced Corporate Communications•    Media Planning•    Public Relations•    Service marketing•    Strategic Planning•    Media Economics•    Advertising Management•    Direct Marketing•    Rural Marketing•    Event Management•    TV/AV Production•    Graphic Designing•    Photography

Assigmnents & Projects: 

  • Marketing Communication assignment on launch of new range of shades of Elle 18
  • Marketing Communication assignment on Pantaloons-The Indian Retail giant and a depiction about the current retail industry scenario
  • Integrated Marketing campaign on TATA Nano
  • Outdoor Still Photography shoots
  • Brand Communication project on Bengal Srahchi Housing Complex
  • Launch plan for World Space
2002 - 2005

Bachelors

St. Xavier's College
  • Co-ordinated “Malhar”,St.xaviers Inter college festival
  • Dancing- Participated and won several inter  school ,college festivals and B school
1990 - 2002

middle and high school

G.D.Birla Centre For Education

Portfolio