Daniel Damico

Daniel Damico


Daniel Damico is interested in understand customer needs. He works on increasing sales by strategically planning, executing and measuring results of his efforts with focus on relevance, brand building and positioning. His professional experience came from marketing, digital communication, sales and product development and his initiatives are always based on ethics and company's guidelines. As a 'Y generation' person he is constantly looking for new trends.

Besides, he has a great experience in managing budgets and chronograms, developing new suppliers and prepearing presentations for all company levels. Daniel is a very motivated and strong-minded professional and he can adapt pretty fast to a always-changing atmosphere.


Branding, Advertising, Planning, Online Strategy, Digital Marketing, Events and Analysis.


Marketing, Communication, Public Relations and Events

Work History

Work History
Aug 2010 - Present

Product Manager

Editora Abril SA

Essencial activities:

  • Develop new strategies and new products to further improve sales performance
  • Strengthen the relationship between brand's and consumers
  • Organize and establish partnerships to increase brand's awareness
  • Ensure and improve the financial health of the brands
  • Monitor the competition
  • Plan, implement and coordinate Media and Public Relations activities
  • Team development
Mar 2009 - Jul 2010

Marketing Coordinator

Kellogg Brasil Ltda.

Essential activities:

  • Build and strengthen brands to improve Company's awareness and increase category penetration
  • Develop and manage project budgets to ensure that money is spent efficiently and within budget parameters
  • Launch new products
  • Plan and implement Media and Public Relations activities
  • Consummer understanting (adults, enhancing young adults and women)
  • Monitor volume through Nielsen, GFK and BIC tools and with active interaction with all Company areas such as trade marketing, sales, supply chain and finance

Main achievements:

  • Repositioned Kellness, the biggest adult brand in Brazil
  • Launched All Bran Flakes with a different and successful project in Rio de Janeiro
  • Hold market share of Kellness in 2009, optimizing budget and prioritising the most important region
Jul 2008 - Mar 2009

Marketing Analyst

Kellogg Brasil Ltda.

Essencial activities:

  • Monitor sales performance of all Frosted Flakes items
  • Plan and implement online activities at brand's website
  • Package development
  • Public Relations activities
  • Consummer undestanding (kids and moms)

Main achievements:

  • Launched new chocolate flavored Frosted Flakes with bloggers and Social Media websites
  • Project upsizing with 730g packages, stimulating the better buy
  • Qualitative research with kids between 8-12 years old in order to choose and adapt next year's TV advertisement movie
Sep 2006 - Jun 2008

Marketing Analyst

Editora Abril SA

Essencial activities:

  • Monitor sales performance of men's magazines and develop new markets
  • Interaction with redactors, sales and finances to make new projects viable
  • Create, develop and follow-up of special projects, measuring results for clients
  • Events
  • Create and develop consummer promotions at magazines and at their websites


1999 - 2001

High School

Colégio Singular Anglo



Photograph skills

I am also a photographer when I am not at work. I have strong abilities in photography, making great portrait, landscape and object shots. You can see my portfolio at www.flickr.com/damicones  

Computer Skills

Windows and Mac OS systems, Microsoft Office, Outlook, Internet tools (Internet Explorer, Firefox, Safari), Adobe tools (Photoshop, Indesing, Illustrator)

Language skills - Spanish

Language skills - English

Language skills - Portuguese


Oct 2009

Leadership for Managers

Dale Carnegie Training
Sep 2008 - Dec 2008

Retail Index, Scantrack, Homescan and Advanced Analysis

AC Nielsen