Lisbeth Arellano

Lisbeth Arellano

Work History

Work History
2010 - 2010

Marketing & Business Development

The Crexent Business Centers

·Developed and implemented online marketing strategies (Social Media, e-mail and content management)

·Research anddevelop knowledge of local market conditions and competitors for sales advantage

·Developed branding strategies to promote referral fee programs and lead generation

·Attended 27events developing relationships with business leaders, local media and community organizations

·Organized five events resulting in: 1066 emails out, 433 referral fee targeted postcards and 62 new visitors

·PR functions, metrics analysis and evaluation of implemented marketing strategies

Aug 2009 - Nov 2009

Online Marketing Internship

The Crexent Business Centers

·Developed email database to implement viral marketing strategy for over 500 clients

·Managed multiple social networking profiles (Facebook, LinkedIn, YouTube, Meet Up, etc)

·Conceptualized and developed the creation of YouTube video: 223 hits in three days

·Enhanced social media presence: Facebook Fans revamped to 233; LinkedIn:64 new connections in three days

·Exposed to ad words and Google analytics; monitored keywords for corporate website

·Reported directly to the President and provided support to eight Center Managers in the South Florida region

2005 - 2007

Marketing & Sales Manager

Pier Point Developers, LLC - Fort Lauderdale, FL

•Managed luxury real estate development sales. Project sold above $50M •Directed sales team of four, including own quota and personal production above $8M•Maximized exposure and visibility by developing and coordinating the creation of media advertising materials•Planning and coordination of project presentations and networking events for real estate broker community•Conceptualized and developed Virtual Reality Tour of project within a budget•Build brand recognition by selecting and delivering promotional products•Worked with ACT vertical solutions program to manage clientele database

2002 - 2005

Business Manager

Lizarel, Inc. - Miami, FL
•Oversaw the opening of Miami office •Performed market research to identify real estate investment opportunities •Managed company finances, budget control and communications with clients and suppliers •Supervised property operations including lease agreements, compliance, inspections and repairs
2001 - 2002

Corporate Trust Officer

CITCO Trust Company, N.V. - Curacao, Netherlands Antilles
 Provided offshore management services for international corporations  Prepared legal documents as shares, meeting of shareholders, board resolutions, etc  Executed Anti-money laundering regulations and preventing procedures  Advised on International Real Estate investments regarding corporate tax structures

Education

Education

JD

Universidad Central de Venezuela
2010 - 2011

Concentration in Marketing

Nova Southeastern University
Jan 2008 - Feb 2010

Master of Business Administration

Nova Southeastern University

MBA  - GPA 3.63/4.0

Developed strategic marketing plans for Ritz Carlton Brands, Despegar.com and The Crexent Business Centers

Certifications

Certifications

International Certificate on Business Administration with emphasis in Marketing

University of Miami