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Work experience

Jan 2005Present

Account Manager | Operations Manager

The Red Group

Full-service B2B marketing agency serving clients primarily in technology, production, data, retail and marketing services. Member of the Promo Top 100.

Responsible for integrated marketing campaigns and strategic planning, account management, audience research and direction of creative teams. Also responsible for agency promotional activities such as blog content contribution and email marketing prospecting campaigns and supervision of an account manager and a marketing assistant.

  • Produced and enhanced new brands through comprehensive market research, concept development and creative promotional activities to help clients maintain and strengthen their competitive position.
  • Played an integral role in supporting a client's campaign strategy by identifying client and sales touchpoints and managing full execution of creative. Result was a unique direct mail concept that moved beyond traditional messaging in generating more than $5.5M in new business and earning a Pro Award, Globe Award and Diamond Award.
  • Developed unique partner/VAR marketing programs in the technology industry to fulfill client and partner objectives; included setting creative and sales strategies as well as managing creative production, budgets and results reporting.
  • Instrumental in contributing to strategy development and full execution of creative and production for a client's educational microsite. The site has since exceeded original goal of 700 participants and currently has more than 5,000 participants.
  • Created appealing contact strategies that identified unique approaches to marketing new products and services.
  • Conducted research for new product opportunities for client projects involving better email deployment systems, market research tools and new media approaches.
  • Planned and implemented a program for standardizing and streamlining agency operational activities, resulting in more efficient client billings, time tracking and cost management.
Sep 2000Dec 2004

Marketing Communications Consultant

Experian

Leading global information services company, providing data and analytical tools to clients in more than 90 countries. Offers services that include credit risk management, fraud prevention, target marketing and automated decision making.

Developed copy, design and concepts for integrated marketing communications involving direct mail, promotions, websites, collateral pieces, sales training, and special projects and events. Managed flow of projects and related budgets. Worked in close collaboration with the Channel Marketing Group in developing marketing plans.  

  • Spearheaded the successful integration of a lead generation and telemarketing program that was brought in-house after initially being outsourced and that resulted in substantial cost savings.
  • Introduced new marketing approaches that included new touch points to help the business unit better connect with clients.
  • Developed and implemented a meeting and proposal experience program to assure prospective clients at the RFP stage that Experian understood their business. Program included creative execution of meeting leave-behind materials as well as creative packaging of RFPs.
  • Planned, developed and implemented a database marketing ad campaign to introduce database services through a five-ad series that first appeared in an advertorial insert. Key message was that Experian had the resources to clean, host and internally manage large amounts of disparate customer information. Project included concept development, copywriting and production with full presentation to executive team. Ad series was used not only as a promotional piece but was included in sales selling process as well as for promotional events.
  • Managed internal call center and developed plans for two external call center migrations; facilitated vendor selection and transition. Process resulted in outside cost savings and also fostered strong client relationships.
  • Established and managed a process to create new product messaging platform for business unit mainly used in sales pitches. New platform helped to clarify division's complex product offerings into understandable "buckets" and was aligned by user's needs.
Jan 1998Sep 2000

Regional Marketing Specialist (as CellularOne | SBC Wireless and Ameritech Cellular)

AT&T Wireless

Provider of the nation's fastest mobile broadband network, serving 85.1 million subscribers and offering a broad range of wireless voice and data services including broadband, long distance and local voice.

Developed and managed inventory of marketing materials. Provided copywriting, design and production assistance. Planned and created promotional and POP materials to support corporate and retail accounts. Oversaw maintenance and updating of regional website. Managed budgets and day-to-day project activities.

  • Created content and design for inaugural Cellular One regional web site.
  • Consolidated fulfillment and distribution into one external point of ordering and fulfillment system following the acquisition of a large regional cellular division, resulting in an improved system for ordering sales collateral and other promotional pieces.
  • Successfully integrated print and web marketing materials into an interim post-merger brand.
  • Initiated a training program for the sales team and outside dealer networks to explain a new rate structure; program also covered operational procedures and promotional activities. Included customized training guides and contests in the program to encourage adoption. Actions resulted in better service and sales channel relationships.
  • Developed new website structure and content to represent the company more accurately, to better align with dealer networks that were going online, and to better respond to the challenge of competitors' enhanced online presence. Also played an instrumental role in programming.
Nov 1995Jan 1998

Corporate Training and Development | Brand Central: Editor and Project Coordinator

Sears

The nation's fourth-largest broadline retailer

Planned, wrote and designed editorial content for internal news and sales training publications. Managed special projects to support several retail divisions. Negotiated magazine cover advertising with external product manufacturers.

  • Wrote, designed and managed the production of a monthly training magazine for dealer stores that were Sears franchisees in stand-alone, rural locations throughout the U.S. and that sold an abbreviated product assortment. As independent operators, these stores relied on the magazine for additional communications that included selling strategies and promotional information to help make their businesses successful.
  • Developed and implemented training pieces and formats for new retail groups to provide them with creative ways to inform the sales network of new products and programs. Training materials included the first bilingual shoe training guide.

Education

19992003

MBA

Keller Graduate School of Management of DeVry University
Aug 1992Aug 1995

BA

Northern Illinois University

Skills

Sales Contact Management Systems
Knowledge of sales contact database programs such as Salesforce.com, Siebel, Marketo and Goldmine, both as an end user and for client marketing programs.
MS Office
Daily use of Microsoft Office programs (Word, PowerPoint, Excel)
Design/Publishing programs
Developed pieces using programs such as InDesign, Quark, Adobe (full suite of design programs) as well as email deployment tools.
Project Management Programs
Program developed for Agency project and operations. Knowledge of Microsoft Project.

Portfolio

Other accomplishments

B2B Campaign Awards:

Hermes Awards (2009), MarCom Awards (2007, 2009, 2010), Communicator Awards (2007, 2009, 2010), Diamond Awards (2007), Promo Awards (2007), Davey Awards (2010) and Agency award: Promo Top 100 (2010).

Professional Profile:

Affiliations: International Social Media Association, American Marketing Association.

Languages: Proficient in French

Summary

Superior skills in developing and executing high-impact strategies and plans that build brands, increase market share and drive revenue growth.

Award-winning, forward-thinking professional with demonstrated expertise in leading, planning and delivering integrated, high-impact marketing programs. Offer top-notch skills as a marketing strategist, project manager and creative catalyst experienced in executing product launches, brand repositionings and other initiatives. Highly regarded for ability to serve as a project collaborator and team leader in generating outstanding creative work and group production. Successful in both small-firm and large, corporate environments. Possess excellent communication, presentation and client relationship skills.

Areas of Expertise

• Strategic Planning • Market Analysis • Branding • Sales Support • Product Marketing • Public Relations• Online Marketing • Social Media/New Media • Partner Marketing • Lead Generation • Client Retention • Event Planning

Recommendations

Experian

“I've worked with Chris in the past as a colleague at Experian as well as a client in her current role. Chris is an exceptional creative talent. Her writing skills and abilty to understand new and complicated business objectives sets her apart from others. I am confident she would do an excellent job on any marketing project and complete it on time and within budget.”

Dan Dulik , Senior Product Manager, formerly with Experian. Now Director of B2B Marketing with Navteq.

The Red Group

“I have worked closely with Chris for several years. She has been the account manager on many projects on which I have been part of the creative team. In our work on direct marketing and interactive projects, I've seen that she's a smart marketer who comfortably balances creative thinking with the analytical side, and she gets the importance of details. While her professional skills are completely buttoned up, what really stands out about Chris is her amiability -- a real plus when projects get stressful.”

Amy Derksen, Creative Director/Copywriter

The Red Group

“Chris is one of the most loyal, dedicated employees I've ever met. She is willing to do whatever it takes to get the job done. From working late to weekends, Chris always finds the time to complete the project. Plus, everyone internal and external to the agency enjoy her easy going spirit.”

Jennifer Cox, Past Account Director, The Red Group