Managed several corporate business-to-business accounts for multi-billion dollar global companies providing public relations, advertising, marketing, social media, direct mail, collateral development, trade show, media relations and website content for the healthcare, chemical, cosmetics, personal care, household care, soaps and detergents, pharma, automotive catalysts and construction industries.
Account Management - Responsible for providing appropriate advertising, public relations, and collateral writing, media relations, website content, digital media, multi-media presentations, publications development and trade show support for several business-to-business clients, including: Kemper System Inc., (Construction) Evonik Degussa Corporation (Chemical, Pharma) Gelest, Inc. (Pharma) Umicore (Automotive and Diesel Catalysts) and Siemens Water Technologies (Electro Catalytic Systems and Anodes).
Marketing - Developed marketing campaigns for market expansion and to attract new target audiences, while aggressively competing with top competitors for market share to provide the base for solid long-term earnings growth.
Public Relations – Outstanding media placement in print, broadcast, trade publications and a variety of off-line and on-line media.Produced byline pieces, case studies, feature articles, press releases, newsletters, technical articles, client biographies and e-mail blasts.
Media Relations – Successfully positioned clients with national, regional, trade publications and online media. Established speaker’s bureau providing opportunities for clients to serve as authoritative experts in their industry and present case study papers at conferences.
Advertising – Implemented advertising strategies and wrote ad copy for print and online advertisements, copywriting, direct mail, brochures, taglines, scripts, speech writing, tradeshowmaterials and digital media.