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Work experience

Apr 2009Present

Marketing Manager

Harmony Marketing
  • Provide complete marketing solutions for small and mid-sized businesses by employing a highly skilled team of professionals including website developers, SEO and social media marketing experts, content developers, copywriters and public relations and marketing professionals to help small and mid-sized businesses use both traditional and social media tools, sites and applications to connect with customers and prospects.
  • Consistently develop new and innovative tools and technologies in order to develop integrated marketing plans that include a traditional and social media marketing plan and offer website development, content development, SEO, a social media marketing strategy, blogs and setting up profiles at different social media sites. 
  • Use social media marketing to build brand, encourage brand loyalty, drive website traffic and generate buzz.
Feb 2007Feb 2009

Communications Specialist - Copywriter

Briechle-Fernandez Marketing Services

Managed several corporate business-to-business accounts for multi-billion dollar global companies providing public relations, advertising, marketing, social media, direct mail, collateral development, trade show, media relations and website content for the healthcare, chemical, cosmetics, personal care, household care, soaps and detergents, pharma, automotive catalysts and construction industries.

Account Management - Responsible for providing appropriate advertising, public relations, and collateral writing, media relations, website content, digital media, multi-media presentations, publications development and trade show support for several business-to-business clients, including: Kemper System Inc., (Construction) Evonik Degussa Corporation (Chemical, Pharma) Gelest, Inc. (Pharma) Umicore (Automotive and Diesel Catalysts) and Siemens Water Technologies (Electro Catalytic Systems and Anodes).

Marketing - Developed marketing campaigns for market expansion and to attract new target audiences, while aggressively competing with top competitors for market share to provide the base for solid long-term earnings growth.

Public Relations – Outstanding media placement in print, broadcast, trade publications and a variety of off-line and on-line media.Produced byline pieces, case studies, feature articles, press releases, newsletters, technical articles, client biographies and e-mail blasts.

Media Relations – Successfully positioned clients with national, regional, trade publications and online media. Established speaker’s bureau providing opportunities for clients to serve as authoritative experts in their industry and present case study papers at conferences.

Advertising – Implemented advertising strategies and wrote ad copy for print and online advertisements, copywriting, direct mail, brochures, taglines, scripts, speech writing, tradeshowmaterials and digital media.

Oct 2006Dec 2006

Communications Analyst Consultant

Bristol-Myers Squibb
Worked as a member of the Marketing & Communication Services (MCS) Team under the Client Management Department of Global Shared Services providing support for their project and service initiatives through the development of Communications, Creative Design and Market Research and Materials. Developed creative, well-educated strategic plans and managed all aspects of assigned information technology communication projects while meeting daily deadlines and long term project dates. Demonstrated superior project management experience, while completing multiple, simultaneous tasks with minimal supervision. Conceptualized projects from inception through completion, keeping them on schedule while adapting to sudden changes and shifting priorities. Used excellent writing and verbal communications skills and demonstrated the ability to stay within budget and time constraints of the projects assigned.
Aug 2006Oct 2006

Communications Consultant

Stern + Associates
Provided communications and public relations counseling for a full-service, mid-sized strategic communications and public relations agency to enhance the servicing of various client accounts. Worked with leading companies to develop media communications strategies and special event initiatives for life enhancing medical devices, corporate accounts and non-profit organizations that improved media outreach and placement in national and regional markets and helped build public awareness and brand recognition.
Apr 2006Jul 2006

Communications Consultant

Harrington Communications
Created external and internal strategic customized communication programs including press releases, pitch letters biographical fact sheets on clients, newsletters, and other collateral materials that promoted sales growth, created a positive image and strengthened a client’s link to business, consumers, communities, professional associations and non-profit groups. Developed marketing and media campaigns with heavy emphasis on media relations with national, regional and local print, broadcast and internet media that resulted in successful client outcomes and business growth opportunities. Assisted companies in creating a global presence, reducing costs and improving quality and efficiencies on time and within budget. Helped businesses build strategic partnerships that maximized their ROI.
Sep 1995Nov 2005

Director of Media Relations and Advertising

Caldwell College

Serving as spokesman for college, tripled exposure for college through print, broadcast and electronic media outlets, resulting in the largest student recruitment success in years 1997, 1998, 2000 and 2001.

Managed overall direction for college website utilized as primary vehicle in promoting clear and consistent institutional image. Worked closely with IT Department to achieve measurable results.

Established internal web master for site resulting in annual cost savings of $100,000.

Developed persuasive story ideas and used individuals as media experts for positive promotion with major media including New York Times, New York Newsday, Tampa Tribune, Dallas Morning

News, Fox On-line News, NBC and ABC and various cable outlets.

Created various communication channels to reach target audiences through media relations, pressreleases, feature stories, speaker’s bureau, website communications and direct mail. Supervised publications management including design of internal newsletter and alumni magazine.

Managed departmental budget of $300,000; managed staff.

Promoted, coordinated and supported fundraising, alumni, recruitment and special events.

Developed and implemented Crisis Communications Plan, a detailed protocol for responding to the media in emergency situations.

Coordinated advertising plans with VP and outside advertising agencies.

Received Garden State Journalist Association awards in 1997, 1998 and 2000.




Caldwell College

Completed course work in Financial Management, Advanced Auditing. Advanced Business Strategy, Accounting for Managers, Organizational Behavior for Managers, Marketing in a Dynamic Environment, Business Law, Ethical Behavior and Social Responsibility, Management Information Systems, Business Research Methods, Operations Management, Cyber Law Issues, Global Strategy and Integrated Strategic Management.



Rowan University

Specialization in public relations. Completed courses in marketing, advertising, public opinion research, journalism and creative writing, public relations, broadcast journalism, news writing and reporting, public speaking, speech communications, mass communications, communications practum, communication theory, communication law, occupational writing and magazine article writing.


Creative manager with many years of progressive experience and responsibility in the advertising, communications and marketing disciplines in both the non-profit and private arenas. Has demonstrated a record of high performance standards in the development and execution of marketing and communications strategies that increased market share and enhanced image, identity and presence in varying markets. Strategic planner skilled at organizing complex projects, defining project priorities, and delegating tasks when necessary. Proven effectiveness in the development and management of measurable, broad reaching projects addressing advertising, public relations and marketing communications. A skilled editor possessing highly-refined writing and editing skills, adept at conceiving, writing and managing layout of various written communications, in both printed and web-based format, including brochures and sales materials, press releases and news articles. Increased client presence in key customer markets through aggressive media campaigns resulting in local, regional, national and international media coverage by 15%-50%. Developed highly targeted ads, marketing collateral and digital media achieving improved and multi-channel communication with customer base. Positioned clients as authoritative experts in their industry, providing opportunities to present case studies and other ground breaking industry information at conferences and trade shows. Designed and implemented small-group educational seminars which identified new growth markets, increasing sales by 10%-20%.



I am very active in my community and volunteer my time to coaching youth sports, serving on various committees for the local Chamber of Commerce, The Boy Scouts and church activities.

One of my most rewarding interests is coaching my two young sons in youth sports in baseball, basketball, soccer and football. I believe that sports can provide the building blocks for a successful personal and professional life.

In my opinion sports are probably only 25% physical and 75% mental conditioning. It helps if you have speed, size and agility and athletic ability, but the most important quality is heart, which provides the key to compete and excel.

I have seen some seemingly average players accomplish some amazing things because they had the right attitude and heart. Wouldn’t we all like to have or work with individuals who had these same qualities?

Team sports provide some very good life lessons such as team work, overcoming adversity, unselfishness, responding to challenges, learning how to work toward a common goal, respect for themselves and the other players, stretching yourself beyond you limitations, recognizing and learning from mistakes, how to deal with failure, good communication, having a vision for the whole playing field and striving toward success. These traits can also serve us well in our professional lives.

An Olympic sprinter prepares his whole life to run a 10 second race, but in order to prepare for that 10 second race he/she trains for hundreds and hundreds of hours, just like keeping sharp at work through ongoing training in our chosen fields. I repeatedly tell my my players, if they want to be good at something, they have to put the time in.

It is amazing that at the beginning of the season you have a team of individualists, but with the right preparation and coaching, by the end of the season the team has been transformed into one highly functioning, cohesive unit.


Seeking a senior creative manager position in the communications field in the advertising, public relations, communications or marketing disciplines in either the corporate or non-profit arenas.


Skill Set
Skill Set:   Market Research and Development, Website Management, Project Management, Media Communications, Strategic Market Planning, Marketing Communications, Public Relations, Media Relations, Content Development, Copywriting and Editing, Writing and Event Management. Acrobat, MS Outlook, MS Word, MS Excel, MS PowerPoint, Lotus Notes and  Adobe Professional