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Work experience

Aug 2010May 2014

B2b Print & Digital Advertising Sales Account Executive


Outside B2b Direct Mail Print Advertising and Digital Sales Executive

  • Print, online advertising website creation and hosting service, trained in SEO, SEM, daily deal program and Mobile advertising.
  • Grew revenue by 131% with print and digital products.
May 2007May 2008

B2b Print & Digital Advertising Sales Account Executive

User-Friendly Phone Book

B2b Yellow Page Directory Advertising Sales/Account Executive

  • Cold called potential yellow page directory customer with the intent to sell them yellow page advertising. Set appointments, performed “Needs Assessment” evaluations.
  • Persuaded with targeted research and industry analysis, educated customers of mixed media advertising techniques
  • Prepared presentation documents, contract and art work.
  • Closed Sales. Resolved customer issues. Collected delinquent accounts.

Key Contributions

  • Improved dollar goal by 196%.
  • Saved 90% of existing accounts for new publication.
  • Increased 86% of renewal accounts by 30%.
  • Improved over all goals by 110%.
Sep 1999Oct 2003

Auto Broker and Sales Executive

Auto Expert Riverside County Credit Union

Inside Sales Representative

  • Insured members a volume- discounted price on auto purchases, located and delivered purchases, completed auto purchase and financial papers in order to retain auto loans for credit union.
  •  Found buyer for member’s trade in vehicles. Built and maintained relationships with fleet managers in dealerships

Key Contributions

  • Improved new business dollar goal by 196%, an increase of 70% over previous year.
  • Achieved 80% credit union auto loan retention with auto locating service.
  • Set the bar for the award of “Top Auto Salesman in 5 Sales Categories”.
  • Obtained 100% penetration of auto after-market products in a 30 day period.
  • Wrote the first auto lease agreement for the company.
Feb 1980Oct 1996

Co-Founder, Commercial Lighting Sales Account Executive

MGM Lighting

Business Development, Account Executive, Manager, Owner

  • Co-Founded company to provided energy efficient lighting to commercial/industrial properties. Directed business from start-up thru Incorporation. Co-founded another company to provide electrical services to existing accounts, employing a staff of 12.
  • Saved clients 20% on their energy bills.Generated sales to $1,000,000.00 annual revenue through direct mail, trade shows and public relations.
  • Increased profits of 22 percent to 45 percent in eight years through guided development of operational procedures. Marketed electrical services to grow client base.
  • Customized individual electrical service contracts resulting in additional revenue

 Key Contributions

  • Saved clients 20% on their energy bills.
  • Generated sales to $1,000,000.00 annual revenue through direct mail, trade shows and public relations.
  • Increased profits of 22 percent to 45 percent in eight years through guided development of operational procedures
  • Marketed electrical services to grow client base. Customized individual electrical service contracts resulting in additional revenue
  • Employed and trained a staff of 12.
  • Supervised day to day operations. Budget expenses, allocated resources, directed annual budget, and supervised personnel. 


Advertising Sales and Internet Marketing
Sales and Marketing Professional : Print and Online Advertising Sales, Web Creation and Hosting Service Sales, Yellow Page Directory Advertising Sales, Credit Union Auto Purchase Service Sales, Small Business Owner    .
Sales Expertise
Prospecting,acquiring and closing accounts. Getting the attention,obtaining involvement in order to developing sales strategies. Building trust, establishing relationships, addressing customers concerns,and demonstrating empathy, delivering value added presentations and closing with make sense agreements Consultative/Solution/ROI Needs analysis evaluations. Sales role both outside and inside, Account Management, New Business Development. B2B Sales, Service Selling and Cross Selling.  
Business Management, Leadership
Management of operations including organization of people and resources. Directed activities: insured contracts, insurance requirements, government regulations, safety standards. Planned for long time maintenance of equipment. Budgeted for modernization and replacement of computers, transportation vehicles and general equipment. Over saw support services: computer hardware and software, transportation vehicles repairs and communication systems. Coordinated space allocation, data processing, mail and job scheduling. Responsible for staffing and employee training. Supervised marketing efforts including advertising, direct mail, radio ads, trade shows and newspaper articles.  
Needs Analysis Consultative Sales
 Cultivated Interviewing abilities to reveal customer hot buttons and real needs.  Experience at rapport building and mirroring techniques.   Adept at getting attention, utilizing " Needs Analysis Evaluation" techniques.  Plan compelling presentation and close to fit customer specific needs and concerns. Closing with "make sense" agreements
Entreprenuer, Business Development, B2B Sales
Co-owner, lighting sales account executive, manager and business admistrator of  a sales operation for wholesale distribution. Co-owner, head of sales and marketing for a service company  Account Executive for advertising for a print directory.  Sale Audiences include small to medium business, commercial properties, and management companies. Selling across several industries including energy efficient lighting products and advertising for print directories.


Completed 3 year toward a Bachleor of Sociology

Cal State University, Fullerton Ca.



1) Booked first leased vehicle.... July 28th 2000

2) Received 100% member satisfaction January 2003.

3) Received 100% member satisfaction February 2003.

4) Advisor of the month.. June 2003

5) Top After market producer of the 2nd quarter 2003. 207% of quota.

6) Winner of the  April 2003 sales contest from vendor

7) Awarded March 2003 After Market Spiff Queen....

8) Produced record sales in March 2001.

9) Sold 100% spiff penetration  . May 8th 2002

10) Received 95% in member satisfaction. April 2003

11) Awarded February 2003 After Market Spiff Queen....

12) Winner of  contest for a vacation package  from vendor. Aug 2003.

13) Top Sales in all categories: June 2003. ( First in Company History)

a. Most Carsb. Most aftermarket products soldc. Highest member serviced. Highest Member Savingse. Highest Gross Profits.

14) Won  most aftermarket products contesy in  April 2003

Professional Profile

  •  Strong leadership and entrepreneurial spirit.
  •  Excellent communication and interpersonal skills developed while calling on a diverse sale    audience.
  •  Superior people skills and adept at Multitasking.
  •  Excellent organization skills, through, self motivated, and mature. Computer literate.

Award winner of sales contests, customer satisfaction surveys, consultant of the month titles, and top producer in all categories achievement award: first company award ever given to a sale consultant. Certified in "Needs Analysis and Consultative Selling, trained in Nero Linguistic Programming and Relationship Selling.  A "Hunter" with proven ability to cold call. Experienced in time management, lead generation, sales strategies and closing techniques.

    B2b Account Executive Bio

    Direct Mail Advertising Sales

    Internet Marketing Sales

    Web creation/Hosting Service Sales 

    Yellow Page Directory Sales 

    Credit Union Autos Sales

    Small Business Owner

    My professional history has given me a rich opportunity to work with people, analyzing problems and providing solutions. I’d like to share with you my work communicating and working with people.

    While studying Sociology in college, I was offered an opportunity to work as an intake interviewer and case manager for Family Social Services in Michigan and California, earning a Social Workers Certification. Eight years of daily Interviewing, evaluating, and executing problem solving strategies laid the foundation for the next 16 years as a small business owner. 

    As a co-founder, I started an energy-efficient lighting wholesale distributorship from my kitchen table and grew the business in to a million dollar sale organization through cold calling, direct mail, print advertising and trade shows. I grew professionally as a phone warrior, account manager, and a solution selling specialist. My blueprint for success included goal setting and execution, working backward from the goal and setting steps in a flow chart to assure reaching the destination. Working with my accounts, I uncovered another need I could fulfill to increase their efficiency and started a supporting corporation to provide electrical services on a contractual basis for the products we sold. The service was a great success and further grew profits while propelling us into the service industry. Working in the service industry, I acquired good time management skills, discipline, and dedicated myself to providing the best customer service possible. Another start- up business opportunity was brought to my attention; open a branch auto locating service for a local credit union. As an experienced phone warrior and consultative seller, I presented the service over the phone to members, invoked participation and arranged for them to take possession of any make or model they requested. I delivered the automobiles with prepared financing and prearranged purchases for their trade in vehicles. The credit union retained the auto loans increasing their balance sheet and members greatly appreciated purchasing their automobile without the hassle of visiting and negotiating with a dealership. 

    After four years, I was drawn back in to business to business sales with an opportunity to help a newly started print directory. I longed for a creative project I could share once again with business owners and advertising provided that outlet. I was able to use my skill sets and develop creative visual experience for the directory and the business owner that helped them to gain and retain customers through out the year, year after year. The directory was a success and our team was rewarded with an all inclusive paid vacation for two to Cancun for 7 days.

    My next challenge gave me an opportunity to work closer with business owners and on a repeat basis to explore internet marketing and advertising print to grow their revenue and profits.

    I found that my passion for building lasting relationships with business owners and watching their business grow from marketing and advertising efforts was truly an asset. As an advertising professional I have helped small to mid size businesses acquire new customers, retain existing customers, and build customer loyalty, target specific audiences and measure results from their advertising. I have selected ad space for display ads with targeted print publications, marketed businesses on line and brought buyers and sellers together. Through Website creation , website hosting services, I helped individual commercial professionals and business owners from a variety of retail, service, and professional industries realize the power in advertising to grow their businesses. I am seeking to connect with a company who is looking for a sales account executive to assist them in growing their business as they help business owners grow their business with on line marketing and print advertising. If my professional experiences can help your company, I would like to discuss our mutual interest. Advertising,  local advertising, targeted and measurable print advertising, weekly deadline advertising opportunities,  acquiring customers, retaining customers, building loyal customers, increasing business, direct mail, display ads, print advertising, weekly shopper publications, coupon advertising, local advertising, hyper-local advertising, free newspaper advertising, online display ads,  digital marketing, internet marketing, online marketing, website creation and hosting services,