Judith M.

Judith M.

Work History

Work History
Aug 2010 - May 2014

B2b Print & Digital Advertising Sales Account Executive

Harte-Hanks, Pennysaverusa.com

Outside B2b Direct Mail Print Advertising and Digital Sales Executive

  • Print, online advertising website creation and hosting service, trained in SEO, SEM, daily deal program and Mobile advertising.
  • Grew revenue by 131% with print and digital products.
May 2007 - May 2008

B2b Print & Digital Advertising Sales Account Executive

User-Friendly Phone Book

B2b Yellow Page Directory Advertising Sales/Account Executive

  • Cold called potential yellow page directory customer with the intent to sell them yellow page advertising. Set appointments, performed “Needs Assessment” evaluations.
  • Persuaded with targeted research and industry analysis, educated customers of mixed media advertising techniques
  • Prepared presentation documents, contract and art work.
  • Closed Sales. Resolved customer issues. Collected delinquent accounts.

Key Contributions

  • Improved dollar goal by 196%.
  • Saved 90% of existing accounts for new publication.
  • Increased 86% of renewal accounts by 30%.
  • Improved over all goals by 110%.
Sep 1999 - Oct 2003

Auto Broker and Sales Executive

Auto Expert Riverside County Credit Union

Inside Sales Representative

  • Insured members a volume- discounted price on auto purchases, located and delivered purchases, completed auto purchase and financial papers in order to retain auto loans for credit union.
  •  Found buyer for member’s trade in vehicles. Built and maintained relationships with fleet managers in dealerships

Key Contributions

  • Improved new business dollar goal by 196%, an increase of 70% over previous year.
  • Achieved 80% credit union auto loan retention with auto locating service.
  • Set the bar for the award of “Top Auto Salesman in 5 Sales Categories”.
  • Obtained 100% penetration of auto after-market products in a 30 day period.
  • Wrote the first auto lease agreement for the company.
Feb 1980 - Oct 1996

Co-Founder, Commercial Lighting Sales Account Executive

MGM Lighting

Business Development, Account Executive, Manager, Owner

  • Co-Founded company to provided energy efficient lighting to commercial/industrial properties. Directed business from start-up thru Incorporation. Co-founded another company to provide electrical services to existing accounts, employing a staff of 12.
  • Saved clients 20% on their energy bills.Generated sales to $1,000,000.00 annual revenue through direct mail, trade shows and public relations.
  • Increased profits of 22 percent to 45 percent in eight years through guided development of operational procedures. Marketed electrical services to grow client base.
  • Customized individual electrical service contracts resulting in additional revenue

 Key Contributions

  • Saved clients 20% on their energy bills.
  • Generated sales to $1,000,000.00 annual revenue through direct mail, trade shows and public relations.
  • Increased profits of 22 percent to 45 percent in eight years through guided development of operational procedures
  • Marketed electrical services to grow client base. Customized individual electrical service contracts resulting in additional revenue
  • Employed and trained a staff of 12.
  • Supervised day to day operations. Budget expenses, allocated resources, directed annual budget, and supervised personnel. 

Skills

Skills

Advertising Sales and Internet Marketing

Sales and Marketing Professional : Print and Online Advertising Sales, Web Creation and Hosting Service Sales, Yellow Page Directory Advertising Sales, Credit Union Auto Purchase Service Sales, Small Business Owner    .

Sales Expertise

Prospecting,acquiring and closing accounts. Getting the attention,obtaining involvement in order to developing sales strategies. Building trust, establishing relationships, addressing customers concerns,and demonstrating empathy, delivering value added presentations and closing with make sense agreements Consultative/Solution/ROI Needs analysis evaluations. Sales role both outside and inside, Account Management, New Business Development. B2B Sales, Service Selling and Cross Selling.  

Business Management, Leadership

Management of operations including organization of people and resources. Directed activities: insured contracts, insurance requirements, government regulations, safety standards. Planned for long time maintenance of equipment. Budgeted for modernization and replacement of computers, transportation vehicles and general equipment. Over saw support services: computer hardware and software, transportation vehicles repairs and communication systems. Coordinated space allocation, data processing, mail and job scheduling. Responsible for staffing and employee training. Supervised marketing efforts including advertising, direct mail, radio ads, trade shows and newspaper articles.  

Needs Analysis Consultative Sales

 Cultivated Interviewing abilities to reveal customer hot buttons and real needs.  Experience at rapport building and mirroring techniques.   Adept at getting attention, utilizing " Needs Analysis Evaluation" techniques.  Plan compelling presentation and close to fit customer specific needs and concerns. Closing with "make sense" agreements

Entreprenuer, Business Development, B2B Sales

Co-owner, lighting sales account executive, manager and business admistrator of  a sales operation for wholesale distribution. Co-owner, head of sales and marketing for a service company  Account Executive for advertising for a print directory.  Sale Audiences include small to medium business, commercial properties, and management companies. Selling across several industries including energy efficient lighting products and advertising for print directories.

Education

Education

Completed 3 year toward a Bachleor of Sociology

Cal State University, Fullerton Ca.