Strategy and Business Analysis
Phonak Hearing Systems
Responsible for creating a new position/function for competitive intelligence which would document and appropriately distribute actionable information regarding the market, customers, the competition and internal operations
- Improved sales and marketing effectiveness by creating a customer targeting system. This new information system combines internal sales data with industry sales data and demographic data.
- Acted as Lead on Disciplined Strategic Management Fact Base process. Created fact base to identify profit pools in the market regarding four specific areas including the market, customers, competitors and internal operations. Purpose of this fact base was to provide objective data to drive strategic and tactical business decisions.