Han Ma

- Supported various accounts under the lifestyle/consumer team: SABIAN, Rita's Italian Ice, ShopRunner, Room Mate Hotels, Chorion, Littler Mendelson and ELT

- Conducted research and drafted media documents (executive bios, briefing backgrounders and pitches)

- Executed media outreach and secured placements (Philadelphia Inquirer, All Things Digital, etc.)

- Monitored and tracked media coverage utilizing industry tools (Cision, Burrelles Luce, Compete, etc.)

• Assisted with drafting press materials such as media alerts and pitches
• Created, updated, and managed media lists, team calendars and editorial calendars
• Coordinated special projects including pulling together press briefing materials and sending out client demonstration products
• Conducted online research for client coverage and new business support
• Participated in team/client brainstorming sessions
• Sustained relationships and pitched announcements/events with journalists
• Researched and maintained social media resources

• Created and distributed ads/promotional material and pre-screened intern/job candidates
• Planned and attended Career Fairs in order to disseminate information and recruit valid candidates

• Managed campus representatives and integrated marketing tactics in order to sell spring break trips

• Assisted the regional event directors with the planning, implementation and facilitation of the Kick It 3v3 Soccer World Championships at the Disney Wide World of Sports Complex in Orlando, FL.

• Drafted media documents (corporate fact sheets and executive briefing backgrounders) and social media resources (press lists and interactive animations)
• Assisted with media outreach, helped to define and pilot social media plans, tracked and reported media coverage, gathered and analyzed research findings, and crafted meeting agendas
• Managed and supported projects and campaigns (40th Anniversary, Intel Developer Forum, and Centrino 2 launch) while interacting with international teams and public relations firms

• Academically and socially assisted incoming freshmen with their transitions from high school into the college scenario
• Administered tours of university to groups of up to 30 prospective students and parents

• Innovated, photographed, edited photographs and web images
• Drafted, created, and organized press releases, brochures, magazines and presentations
• Coordinated and booked venues for Countdown Lancaster (New Year’s Celebration) and Lancaster Senior Games

• Penn State Lion Scouts, Telecommunications Chair/Internal Relations Advisor
  • Facilitated the recruitment of prospective students through interactive on-campus tours, phone-a-thons and online chat-rooms

• Penn State Filipino Association, Public Relations Chair/APAC Delegate
  • Represented PSFA in Asian Pacific American Coalition

• 2009 Penn State Homecoming, Public Relations- Special Events Captain
  • Organized, coordinated and facilitated the first annual Homecoming 5K

• 2010 Penn State IFC/Pan-Hellenic Dance Marathon, Public Relations-Media Relations Captain
  • World’s largest student-run philanthropy raising $7,490,133.87 for pediatric cancer in 2009
  • Drafted and prepared press releases, media advisories, press invites and media press kits to disseminate to media contacts
  • Utilized social media platforms (Twitter, Facebook, Del.icio.us and Flickr) to raise awareness for THON and its cause
  • Managed and organized press/viral clippings.

• Public Relations Student Society of America, Lawrence G. Foster Chapter

• Penn State Rhythm Of Faith A Capella Choir, Tenor/Bass

• Penn State Boxing Club, Welterweight

• The Great Show Squad, Senior Committee

• Penn State Education Abroad: IES Paris French Studies Program
• Courses were taken at both IES Center and Université Paris Sorbonne
• All courses were instructed in French