Interest

Digital │Sports │Entertainment │Fashion │Technology │Philanthropy

Summary

Penn State Alumnus │ PR Pro │ Sports Enthusiast │ Fashion Guru │ Entertainment Junkie │ Philanthropic Advocate │ Tech Follower │ Social Media Addict │ @THON Alumnus/Supporter

"If a young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person — and that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.” – S.H. Simmons

"Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand."

Work History

Work History
Jan 2011 - May 2011

Public Relations Assistant

Formula PR

- Supported various accounts under the lifestyle/consumer team: SABIAN, Rita's Italian Ice, ShopRunner, Room Mate Hotels, Chorion, Littler Mendelson and ELT

- Conducted research and drafted media documents (executive bios, briefing backgrounders and pitches)

- Executed media outreach and secured placements (Philadelphia Inquirer, All Things Digital, etc.)

- Monitored and tracked media coverage utilizing industry tools (Cision, Burrelles Luce, Compete, etc.)

Sep 2010 - Dec 2010

Public Relations Intern

Bite Communications
  • Assisted with drafting press materials such as media alerts and pitches
  • Created, updated, and managed media lists, team calendars and editorial calendars
  • Coordinated special projects including pulling together press briefing materials and sending out client demonstration products
  • Conducted online research for client coverage and new business support
  • Participated in team/client brainstorming sessions
  • Sustained relationships and pitched announcements/events with journalists
  • Researched and maintained social media resources
Aug 2009 - May 2010

Human Resources Intern/Campus Representative

Northwestern Mutual
  • Created and distributed ads/promotional material and pre-screened intern/job candidates
  • Planned and attended Career Fairs in order to disseminate information and recruit valid candidates
Aug 2009 - May 2010

Campus Manager

StudentCity.com
  • Managed campus representatives and integrated marketing tactics in order to sell spring break trips
Dec 2009 - Jan 2010

Freelance Event Planner

Team Championship International
  • Assisted the regional event directors with the planning, implementation and facilitation of the Kick It 3v3 Soccer World Championships at the Disney Wide World of Sports Complex in Orlando, FL.
Jun 2008 - Aug 2008

Global Communications Group Intern

Intel Corporation
  • Drafted media documents (corporate fact sheets and executive briefing backgrounders) and social media resources (press lists and interactive animations)
  • Assisted with media outreach, helped to define and pilot social media plans, tracked and reported media coverage, gathered and analyzed research findings, and crafted meeting agendas
  • Managed and supported projects and campaigns (40th Anniversary, Intel Developer Forum, and Centrino 2 launch) while interacting with international teams and public relations firms
May 2007 - Aug 2007

LEAP Mentor and Summer Tour Guide

Pennsylvania State University
  • Academically and socially assisted incoming freshmen with their transitions from high school into the college scenario
  • Administered tours of university to groups of up to 30 prospective students and parents
May 2006 - Aug 2006

Marketing/Public Relations Intern

Lancaster Recreation Commission
  • Innovated, photographed, edited photographs and web images
  • Drafted, created, and organized press releases, brochures, magazines and presentations
  • Coordinated and booked venues for Countdown Lancaster (New Year’s Celebration) and Lancaster Senior Games

Education

Education
Jan 2006 - May 2010

B.A.

Penn State University
  • Penn State Lion Scouts, Telecommunications Chair/Internal Relations Advisor
    • Facilitated the recruitment of prospective students through interactive on-campus tours, phone-a-thons and online chat-rooms
  • Penn State Filipino Association, Public Relations Chair/APAC Delegate
    • Represented PSFA in Asian Pacific American Coalition
  • 2009 Penn State Homecoming, Public Relations- Special Events Captain
    • Organized, coordinated and facilitated the first annual Homecoming 5K
  • 2010 Penn State IFC/Pan-Hellenic Dance Marathon, Public Relations-Media Relations Captain
    • World’s largest student-run philanthropy raising $7,490,133.87 for pediatric cancer in 2009
    • Drafted and prepared press releases, media advisories, press invites and media press kits to disseminate to media contacts
    • Utilized social media platforms (Twitter, Facebook, Del.icio.us and Flickr) to raise awareness for THON and its cause
    • Managed and organized press/viral clippings.
  • Public Relations Student Society of America, Lawrence G. Foster Chapter
  • Penn State Rhythm Of Faith A Capella Choir, Tenor/Bass
  • Penn State Boxing Club, Welterweight
  • The Great Show Squad, Senior Committee
Jan 2008 - May 2008

Université Paris Sorbonne (Paris IV)
  • Penn State Education Abroad: IES Paris French Studies Program
  • Courses were taken at both IES Center and Université Paris Sorbonne
  • All courses were instructed in French

Skills

Skills

Microsoft Office

Word, PowerPoint, Excel, Publisher, Outlook

Chinese (Teochew)

Ability to effectively communicate orally.

Event Planning

Organized, coordinated and facilitated the first annual Penn State Homecoming 5K Coordinated and booked venues for Countdown Lancaster (New Year’s Celebration) and Lancaster Senior Games Freelance PR/Event Planning work with Team Championship International Assisted with the planning, implementation and management of the Kick It 3v3 World Soccer Tournament in Orlando, FL.

Social Media

Utilized several different platforms: Facebook, Myspace, Twitter, LinkedIn, Flickr, Del.icio.us, StumpleUpon, YouTube Frequently involved in Twitter chat rooms (#PRStudChat, #journchat, #pr20chat, #u30pro, #entprchat, #sportsprchat)

Media Relations

Proficient with Cision Conducted Media Clippings Experienced with media pitching Drafted releases, advisories and press kits

French

Ability to effectively communicate both orally and written.